Kochava is a company that develops a mobile app attribution and analytics platform. Its products include a Marketers Operating System (m/OS), a tool to help advertisers measure, analyze, and optimize omnichannel campaigns across user acquisition and re-engagement strategies; SmartLinks, a system to create multi-platform deep links across online and offline marketing channels with built-in support; IdentityLink, software for privacy-first identity resolution, etc. The company provides marketing mix modeling, data analytics, fraud prevention, and foundry strategic consulting services. Kochava caters to the media and entertainment, travel and hospitality, gaming, fintech, e-commerce, and other sectors.