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AppsFlyer is the leading mobile advertising attribution and marketing analytics platform, enabling app marketers, brands and ad agencies to measure their marketing campaigns across more than 1,500 integrated media partners. As a Facebook Mobile Measurement Partner, Google Official Partner, and Twitter Official Partner, AppsFlyer provides mobile advertisers with unbiased attribution, mobile campaign analytics, in-app user engagement tracking, lifetime value analysis, ROI and retargeting attribution.
Our real-time dashboard, NativeTrackTM and OneLink smart deeplinking, provide advertisers the tools they need to achieve the optimal return on their marketing dollars. AppsFlyer currently serves more than 10,000 advertisers, measures more than $3 billion in annual mobile ad spend and tracks more than 800 million installs and 150 billion user actions every month. Noteworthy clients include Playtika, IHG, Alibaba, Baidu, Trivago, Macy’s, Samsung, DeNA, and HBO.

HQSan Francisco, CA, US
Employee Ratings4.5
Overall CultureB

Latest Updates

Employees (est.) (Sept 2021)1,274(+3%)
Job Openings126
Cybersecurity ratingBMore

Key People/Management at AppsFlyer

Oren Kaniel

Oren Kaniel

Co-Founder & CEO
Reshef Mann

Reshef Mann

Co-Founder & CTO
Ran Avrahamy

Ran Avrahamy

Head of Marketing
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AppsFlyer Office Locations

AppsFlyer has offices in San Francisco, New York, Buenos Aires, Beijing and in 7 other locations
San Francisco, CA, US (HQ)
100 First Plaza, 100 1st St, San Francisco
New York, NY, US
79 Madison Ave
Buenos Aires, AR
5218 El Salvador
Beijing, CN
Chao Wai S O H O ( C Zuo )
Berlin, DE
68 Friedrichstraße
Bengaluru, IN
Regus Centre Services Bangalore Pvt. Ltd. Level 2 , Prestige Omega. No. 104 EPIP Zone.
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AppsFlyer Financials and Metrics

Summary Metrics

Founding Date


AppsFlyer total Funding

$293.1 m

Time since last funding

10 months ago

AppsFlyer investors

AppsFlyer's latest valuation is reported to be $2 b.
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AppsFlyer Revenue

Market valuation

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AppsFlyer Operating Metrics

AppsFlyer's Enterprise Customers was reported to be 12 k in Nov, 2020.
Jan, 2020Nov, 2020


$150 m

Apps Integrated

89 k

Enterprise Customers

12 k12 k


75 k
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AppsFlyer Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

AppsFlyer Online and Social Media Presence

Embed Graph

AppsFlyer Company Culture

  • Overall Culture



  • CEO Rating



  • Compensation



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AppsFlyer News and Updates

Inside AppsFlyer, the $2 billion app analytics powerhouse

Global mobile marketing powerhouse AppsFlyer has a very simple motto — ‘make good choices’. Good choices, it believes, come from “good insights”.

$2B valuation, $200M ARR, and 12,000 customers: How AppsFlyer became one of the world’s fastest-growing SaaS startups

AppsFlyer became a unicorn in 2020, after raising a Series D round from General Atlantic. Founder believes its “revenue is secondary” mindset led to growth.

Fluent Recognized as Multi-Category Mobile Leader in 2021 AppsFlyer Performance Index XII

Company ranks as a top growth partner in North America and Western Europe Company ranks as a top growth partner in North America and Western Europe

AppsFlyer launches predictive analytics for post-IDFA mobile apps and games

AppsFlyer is launching its predictive analytics solution, PredictSK, which will help advertisers deal with Apple's new privacy mandates.

Adtech unicorn AppsFlyer appoints ex-Oracle, Google exec for SEAPAC

Joen van Driel will be in charge of driving results and developing a long-term strategy for the company.
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AppsFlyer Blogs

Attribution in iOS 14+: From silos to a single source of truth

Let’s take a quick trip down memory lane to June 23rd, 2020, when Apple introduced the iOS 14 updates that would forever change the mobile app ecosystem.  Everyone across the ecosystem began asking the same questions: Is SKAdNetwork going to be a good way to measure marketing efforts or not? (hint: …

Mind the gap – bridging the discrepancy between high ATT opt-in volumes and low IDFA collection rates

Let’s talk about a glaring gap in the post iOS 14 world.  On the one hand, ATT prompt opt-in rates are proving to be much higher than anticipated at 40%-50% across industries. On the other hand, IDFA collection rates still lag far behind.  But why is that? As we’ll soon see, while some of the […] Th…

7 tactics to boost your app discovery: How investing in ASO can catapult your app to the next level

In a world where there’s an app for everything humanly possible, how do you get yours to stand out?  Need to track how many calories you’ve eaten today? There’s an app for that. Need someone to clean your home? There’s an app for that. Need to buy a second-hand lamp to match your living room […] The…

App UX: The fundamentals you need to know in 2021

People spend an average of four hours per day using apps on their smartphones. While mobile app users seek streamlined interactions and expect immediate results, mobile users are goal-oriented and have limited time and bandwidth – often literally – which means you must consider your mobile app UX. T…

Marketing and product analytics: Why use a flashlight when you can turn on the lights?

Whether you are a user acquisition manager responsible for optimizing the efficiency of your mobile campaigns, or a mobile product manager looking to keep your customers engaged, there is one thing that matters more than anything else: clear, reliable customer insights.  The journey toward digital t…

Announcing the official beta launch of PredictSK

After months in the development lab, we’re excited to announce that PredictSK is officially going into beta this week. AppsFlyer’s original predictive analytics solution was ready to go into beta about a year ago. After months of development, the original solution was meant to provide AppsFlyer’s cu…
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AppsFlyer Frequently Asked Questions

  • When was AppsFlyer founded?

    AppsFlyer was founded in 2011.

  • Who are AppsFlyer key executives?

    AppsFlyer's key executives are Oren Kaniel, Reshef Mann and Ran Avrahamy.

  • How many employees does AppsFlyer have?

    AppsFlyer has 1,274 employees.

  • Who are AppsFlyer competitors?

    Competitors of AppsFlyer include Fiksu, Bamboo and SmartyAds.

  • Where is AppsFlyer headquarters?

    AppsFlyer headquarters is located at 100 First Plaza, 100 1st St, San Francisco, San Francisco.

  • Where are AppsFlyer offices?

    AppsFlyer has offices in San Francisco, New York, Buenos Aires, Beijing and in 7 other locations.

  • How many offices does AppsFlyer have?

    AppsFlyer has 11 offices.