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AppsFlyer is the leading mobile advertising attribution and marketing analytics platform, enabling app marketers, brands and ad agencies to measure their marketing campaigns across more than 1,500 integrated media partners. As a Facebook Mobile Measurement Partner, Google Official Partner, and Twitter Official Partner, AppsFlyer provides mobile advertisers with unbiased attribution, mobile campaign analytics, in-app user engagement tracking, lifetime value analysis, ROI and retargeting attribution.
Our real-time dashboard, NativeTrackTM and OneLink smart deeplinking, provide advertisers the tools they need to achieve the optimal return on their marketing dollars. AppsFlyer currently serves more than 10,000 advertisers, measures more than $3 billion in annual mobile ad spend and tracks more than 800 million installs and 150 billion user actions every month. Noteworthy clients include Playtika, IHG, Alibaba, Baidu, Trivago, Macy’s, Samsung, DeNA, and HBO.

HQSan Francisco, US
Employee Ratings4.4

Latest Updates

Employees (est.) (Nov 2019)747(+5%)

Key People/Management at AppsFlyer

Oren Kaniel

Oren Kaniel

Co-Founder & CEO
Reshef Mann

Reshef Mann

Co-Founder & CTO
Ran Avrahamy

Ran Avrahamy

Head of Marketing
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AppsFlyer Office Locations

AppsFlyer has offices in San Francisco, New York, Buenos Aires, Beijing and in 7 other locations
San Francisco, US (HQ)
111 New Montgomery St #400, San Francisco
New York, US
79 Madison Ave
Buenos Aires, AR
5218 El Salvador
Beijing, CN
Chao Wai S O H O ( C Zuo )
Berlin, DE
68 Friedrichstraße
Bengaluru, IN
Regus Centre Services Bangalore Pvt. Ltd. Level 2 , Prestige Omega. No. 104 EPIP Zone.
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AppsFlyer Financials and Metrics

Summary Metrics

Founding Date


AppsFlyer total Funding

$83.1 m

AppsFlyer latest funding size

$56 m

Time since last funding

3 years ago

AppsFlyer investors

AppsFlyer's latest funding round in January 2017 was reported to be $56 m. In total, AppsFlyer has raised $83.1 m
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AppsFlyer Online and Social Media Presence

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AppsFlyer News and Updates

CleverTap, Appsflyer, Branch, and AppFollow Will Share Insights on Mobile App Business in APAC

AppFollow will host an online event on app promotion and reputation management in the APAC region, featuring top managers from AppsFlyer, Branch, CleverTap. July 23, 2 pm IST read more

Fluent, Inc. Named a Top Mobile Media Source in the AppsFlyer Performance Index Edition VIII

Performance marketing company ranked highly in North America Growth Index Performance marketing company ranked highly in North America Growth Index

AppsFlyer Unveils New Performance Index for 2019, Ranking the Top Media Sources in Mobile Advertising

SAN FRANCISCO, March 20, 2019 /PRNewswire/ -- AppsFlyer, the global leader in mobile attribution and marketing analytics, released today its latest Performance Index, providing marketers with the most comprehensive report to date on the evolving mobile advertising industry. Covering...

App Advertising Market Slated to Reach $64.1 Billion by 2020, AppsFlyer Research Forecasts

SAN FRANCISCO, Dec. 20, 2018 /PRNewswire/ -- The app advertising market is poised to grow at a rapid pace over the coming years, surging 136% from $27.1 billion in 2017 to $64.1 billion in 2020, according to a new market research study by AppsFlyer, the leading mobile attribution company. ...

AppsFlyer Surpasses $100 Million in Annual Recurring Revenue

SAN FRANCISCO, Oct. 16, 2018 /PRNewswire/ -- AppsFlyer, the global leader in mobile attribution and marketing analytics, announced today that it surpassed $100 million in Annual Recurring Revenue (ARR) in the third quarter of 2018, growing at 100% every 12 months. Driving the company's...

Mobile marketing analytics firm AppsFlyer surpasses $100 million in annual recurring revenue

Mobile attribution and marketing analytics firm AppsFlyer said it surpassed $100 million in annual recurring revenue in the third quarter of 2018, growing at 100 percent every 12 months. The company said that the 85,000 apps whose marketers use AppsFlyer’s products and services drove the revenue inc…
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AppsFlyer Blogs

Measure the Success of App Retargeting with AppsFlyer’s Incrementality Feature

We set out to tackle an important challenge: helping advertisers identify the value of their next marketing dollar to drive incremental growth and justify their investment. Simply put, incrementality is a reflection of the added value gained from your re-engagement activity. What will my performance…

App Promotion in APAC – Everything You Need to Know

Mobile users globally downloaded a record 30.3 billion apps in Q2 2019. This massive number does not include the out-of-store installs, re-installs, or app updates, making it all the more impressive.  With as many as 47% of global app downloads happening from the Asia-Pacific (APAC) region (and only…

Announcing Exciting Updates to AppsFlyer’s Agency Solution

Many brands rely on agency partners to help them run their marketing operations smoothly. When it comes to working together, transparency is the name of the game; without it, measuring and optimizing for success are nearly impossible. At AppsFlyer, we recognize the importance of these partnerships b…

Fraud Tales From the Mobile Crypt

Sit down and listen, boys and girls, marketers and brands, publishers and agencies, for these are terrifying tales from the magical realm of campaigns and banners, apps and mobile sites… where androids roam freely and apples grow wildly. The world of mobile advertising is filled with scary creatures…

Choosing the Ingredients for Your Fraud Protection

Fraud in its many forms has existed in our industry since the early days of desktop click flooding (yeah, that used to be a thing).  However, awareness to fraud and its business implications seems to have grown rapidly in recent years with the growing maturity of our industry. Terms like attribution…

What 2018 Data from Black Friday Tells Us About 2019

School breaks are coming to an end, employees are trickling back from vacations, and once again, especially as an eCommerce app marketer, it’s that time of year to start gearing up for the shopping-hungry Black Friday and Cyber Monday holiday weekend.  In 2018, mobile accounted for 67% of digital tr…
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AppsFlyer Frequently Asked Questions

  • When was AppsFlyer founded?

    AppsFlyer was founded in 2011.

  • Who are AppsFlyer key executives?

    AppsFlyer's key executives are Oren Kaniel, Reshef Mann and Ran Avrahamy.

  • How many employees does AppsFlyer have?

    AppsFlyer has 747 employees.

  • Who are AppsFlyer competitors?

    Competitors of AppsFlyer include Bamboo, Spyder Lynk and Vivoom.

  • Where is AppsFlyer headquarters?

    AppsFlyer headquarters is located at 111 New Montgomery St #400, San Francisco, San Francisco.

  • Where are AppsFlyer offices?

    AppsFlyer has offices in San Francisco, New York, Buenos Aires, Beijing and in 7 other locations.

  • How many offices does AppsFlyer have?

    AppsFlyer has 11 offices.