AppsFlyer
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AppsFlyer

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    • MarketingTechnologyadvertisinganalyticsmobilemobile marketing

    AppsFlyer is the leading mobile advertising attribution and marketing analytics platform, enabling app marketers, brands and ad agencies to measure their marketing campaigns across more than 1,500 integrated media partners. As a Facebook Mobile Measurement Partner, Google Official Partner, and Twitter Official Partner, AppsFlyer provides mobile advertisers with unbiased attribution, mobile campaign analytics, in-app user engagement tracking, lifetime value analysis, ROI and retargeting attribution.
    Our real-time dashboard, NativeTrackTM and OneLink smart deeplinking, provide advertisers the tools they need to achieve the optimal return on their marketing dollars. AppsFlyer currently serves more than 10,000 advertisers, measures more than $3 billion in annual mobile ad spend and tracks more than 800 million installs and 150 billion user actions every month. Noteworthy clients include Playtika, IHG, Alibaba, Baidu, Trivago, Macy’s, Samsung, DeNA, and HBO.

    Total Funding
    $83.1 M
    Type
    Private
    HQ
    San Francisco, US
    Founded
    2011
    Size (employees)
    405 (est)+4%
    Website
    appsflyer.com
    AppsFlyer was founded in 2011 and is headquartered in San Francisco, US
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    Key People/Management at AppsFlyer

    Oren Kaniel

    Oren Kaniel

    Co-Founder & CEO
    Reshef Mann

    Reshef Mann

    Co-Founder & CTO
    Ran Avrahamy

    Ran Avrahamy

    Head of Marketing

    AppsFlyer Office Locations

    AppsFlyer has offices in San Francisco, Haifa, New York, Bangkok and in 7 other locations
    San Francisco, US (HQ)
    400 111 New Montgomery St
    New York, US
    79 Madison Ave
    Buenos Aires, AR
    5218 El Salvador
    Beijing, CN
    Chao Wai S O H O （ C Zuo ）
    Berlin, DE
    68 Friedrichstraße
    Bengaluru, IN
    Regus Centre Services Bangalore Pvt. Ltd. Level 2 , Prestige Omega. No. 104 EPIP Zone.
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    AppsFlyer Financials and Metrics

    Summary Metrics

    Founding Date

    		2011

    Total Funding

    		$83.1 m

    Latest funding size

    		$56 m

    Time since last funding

    		a year ago

    Investors

    		Magma Venture Partners, Eight Roads Ventures, Rittenhouse Ventures, Goldman Sachs, Microsoft Ventures, Deutsche Telekom Capital Partners, Qumra Capital, Pitango Venture Capital
    AppsFlyer's latest funding round in January 2017 was reported to be $56 m. In total, AppsFlyer has raised $83.1 m
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    Competitors

    Fiksu
    Marketing - Subsidiary
    DAU-UP ClicksMob
    Marketing - Subsidiary
    Persio
    Marketing - Private
    Kochava
    Marketing - Private
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    AppsFlyer Online and Social Media Presence

    Embed Graph
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    AppsFlyer News and Updates

    June 18, 2018

    Marketing-driven revenue from mobile apps has grown 80% since 2016

    Marketing-driven revenue from mobile apps has grown 80 percent since 2016, according to a new report from mobile attribution and marketing analytics firm AppsFlyer and Facebook. The report cites an increasingly competitive market and dwindling rates or retention — the ability for an app to hang onto…
    April 02, 2018

    Appsflyer: Mobile app fraud hit $800 million in Q1, up 30%

    Mobile tracking and marketing firm AppsFlyer said in a new study that mobile app marketers were exposed to $700 million to $800 million in ad fraud in the first quarter of 2018, up 30 percent compared to the quarterly average for 2017. Shopping, gaming, finance and travel apps are the hardest hit. T…
    September 19, 2017

    AppsFlyer launches Protect360 to deal with billion-dollar ad fraud problem

    EXCLUSIVE: Mobile tracking and marketing firm AppsFlyer announced today its Protect360 platform to help mobile advertisers deal with the cost of mobile ad fraud. AppsFlyer believes that a common form of fraud — DeviceID reset fraud — cost advertisers $1.1 billion to $1.3 billion in the past year, an…
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