AppsFlyer is the leading mobile advertising attribution and marketing analytics platform, enabling app marketers, brands and ad agencies to measure their marketing campaigns across more than 1,500 integrated media partners. As a Facebook Mobile Measurement Partner, Google Official Partner, and Twitter Official Partner, AppsFlyer provides mobile advertisers with unbiased attribution, mobile campaign analytics, in-app user engagement tracking, lifetime value analysis, ROI and retargeting attribution.
Our real-time dashboard, NativeTrackTM and OneLink smart deeplinking, provide advertisers the tools they need to achieve the optimal return on their marketing dollars. AppsFlyer currently serves more than 10,000 advertisers, measures more than $3 billion in annual mobile ad spend and tracks more than 800 million installs and 150 billion user actions every month. Noteworthy clients include Playtika, IHG, Alibaba, Baidu, Trivago, Macy’s, Samsung, DeNA, and HBO.

Company Growth (employees)
San Francisco, US
Size (employees)
284 (est)+3%
AppsFlyer was founded in 2011 and is headquartered in San Francisco, US

Key People at AppsFlyer

Oren Kaniel

Oren Kaniel

Co-Founder & CEO
Reshef Mann

Reshef Mann

Co-Founder & CTO
Ran Avrahamy

Ran Avrahamy

Head of Marketing

AppsFlyer Office Locations

AppsFlyer has offices in San Francisco, Haifa, New York, Bangkok and in 7 other locations
San Francisco, US (HQ)
400 111 New Montgomery St
Buenos Aires, AR
5218 El Salvador
Berlin, DE
68 Friedrichstraße
Seoul, KR
Shibuya-ku, JP
Beijing, CN
Chao Wai S O H O ( C Zuo )

AppsFlyer Data and Metrics

Summary Metrics

AppsFlyer's latest funding round in January 2017 was reported to be $56 m. In total, AppsFlyer has raised $83.1 m

Traffic Overview of AppsFlyer

AppsFlyer Online and Social Media Presence

AppsFlyer News and Updates

Appsflyer says retaining users is still a challenge for app marketers

Retaining app users over time continues to be a major challenge for app marketers, according to a new report from mobile app measurement and marketing platform AppsFlyer. The report said that only 10 percent to 12 percent of users remain active seven days after downloading an app, and a mere 4 perce…

Israeli mobile marketing analytics company AppsFlyer raises $56 million

Israeli mobile attribution & marketing analytics platform Appsflyer has raised $56 million in a round led by new investors Qumra Capital, as well as previous investors Goldman Sachs Private Capital Investing (PCI), Deutsche Telekom Capital Partners (DTCP) and Pitango Growth. This brings the comp…

AppsFlyer drops knowledge to prepare mobile developers for the holiday download rush

The Friday after American Thanksgiving is one of the biggest days of the year for video game sales, but on mobile, Christmas Day is far more important. But for developers looking to maximize their revenues, they need to understand the differences between consumers on iOS and Android. That’s where Ap…

AppsFlyer ranks mobile ad networks by retention and downloads

Game and app developers need to know where to spend their precious user acquisition dollars. So they should be happy to hear that mobile measurement company AppsFlyer has determined which mobile advertising media sources deliver the best results. And, no surprise, Facebook continued to dominate as t…

AppsFlyer Company Life and Culture

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