OverviewSuggest Edit

AppsFlyer is the leading mobile advertising attribution and marketing analytics platform, enabling app marketers, brands and ad agencies to measure their marketing campaigns across more than 1,500 integrated media partners. As a Facebook Mobile Measurement Partner, Google Official Partner, and Twitter Official Partner, AppsFlyer provides mobile advertisers with unbiased attribution, mobile campaign analytics, in-app user engagement tracking, lifetime value analysis, ROI and retargeting attribution.
Our real-time dashboard, NativeTrackTM and OneLink smart deeplinking, provide advertisers the tools they need to achieve the optimal return on their marketing dollars. AppsFlyer currently serves more than 10,000 advertisers, measures more than $3 billion in annual mobile ad spend and tracks more than 800 million installs and 150 billion user actions every month. Noteworthy clients include Playtika, IHG, Alibaba, Baidu, Trivago, Macy’s, Samsung, DeNA, and HBO.

TypePrivate
Founded2011
HQSan Francisco, CA, US
Websiteappsflyer.com
Employee Ratings4.4
Overall CultureB-

Latest Updates

Employees (est.) (Feb 2021)1,092(+5%)
Cybersecurity ratingCMore

Key People/Management at AppsFlyer

Oren Kaniel

Oren Kaniel

Co-Founder & CEO
Reshef Mann

Reshef Mann

Co-Founder & CTO
Ran Avrahamy

Ran Avrahamy

Head of Marketing
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AppsFlyer Office Locations

AppsFlyer has offices in San Francisco, New York, Buenos Aires, Beijing and in 7 other locations
San Francisco, CA, US (HQ)
100 First Plaza, 100 1st St, San Francisco
New York, NY, US
79 Madison Ave
Buenos Aires, AR
5218 El Salvador
Beijing, CN
Chao Wai S O H O ( C Zuo )
Berlin, DE
68 Friedrichstraße
Bengaluru, IN
Regus Centre Services Bangalore Pvt. Ltd. Level 2 , Prestige Omega. No. 104 EPIP Zone.
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AppsFlyer Financials and Metrics

Summary Metrics

Founding Date

2011

AppsFlyer total Funding

$293.1 m

Time since last funding

3 months ago

AppsFlyer investors

AppsFlyer's latest valuation is reported to be $2 b.
View all funding rounds

AppsFlyer Revenue

Market valuation

2.0b
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AppsFlyer Operating Metrics

AppsFlyer's Enterprise Customers was reported to be 12 k in Nov, 2020.
Jan, 2020Nov, 2020

ARR

$150 m

Apps Integrated

89 k

Enterprise Customers

12 k12 k

Marketers

75 k
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AppsFlyer Cybersecurity Score

Cybersecurity ratingPremium dataset

C

74/100

SecurityScorecard logo

AppsFlyer Online and Social Media Presence

Embed Graph

AppsFlyer Company Culture

  • Overall Culture

    B-

    75/100

  • CEO Rating

    A+

    83/100

  • Compensation

    B

    77/100

Learn more on Comparably

AppsFlyer News and Updates

AppsFlyer launches predictive analytics for post-IDFA mobile apps and games

AppsFlyer is launching its predictive analytics solution, PredictSK, which will help advertisers deal with Apple's new privacy mandates.

Adtech unicorn AppsFlyer appoints ex-Oracle, Google exec for SEAPAC

Joen van Driel will be in charge of driving results and developing a long-term strategy for the company.

[Funding alert] AppsFlyer raises investment from Salesforce Ventures

AppsFlyer had secured $210 million in a Series D funding led by General Atlantic with participation from existing investors, at a $1.6 billion valuation.

Unicorn AppsFlyer bags investment from Salesforce Ventures in extension of series D round

It also announced the launch its new office in Sydney to focus on serving its customers and growing its business across Australia and New Zealand.

AppsFlyer raises funding from Salesforce Ventures at $2 billion valuation

AppsFlyer, the mobile measurement and marketing firm, raised a new round of funding from Salesforce Ventures at a $2 billion valuation.

Salesforce's VC arm just made a 'small' investment in marketing analytics startup AppsFlyer, bumping its valuation to $2 billion

Summary List Placement Marketing analytics company AppsFlyer just received a vote of confidence in the form of a small investment from Salesforce's venture capital arm. The investment was an extension to the company's $210 million Series D round led by General Atlantic that closed in January.  Apps…
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AppsFlyer Blogs

Predictive marketing explained – why it matters

The role of a user acquisition manager has drastically evolved throughout the years, becoming greatly significant with increasingly challenging tasks.   UA managers often struggle to find effective ways to optimize their campaigns and obtain high-quality users. Many BI solutions and third-party tech…

Unbiased, independent, and the future of the ecosystem & web

Following a very intense year, packed with uncertainty and change, I’d like to re-share our mission and re-emphasize our commitment to our community. I hope it’ll give you one less thing to worry about, especially during these uncertain times.  In our industry, it isn’t always clear who is represent…

5 reasons web-to-app should be on your radar

During 2020, with the enforcement of iOS 14 privacy regulations on the horizon and a noticeable rise of web touchpoints in user journeys, AppsFlyer redoubled its investment in web-to-app funnels. Enabling customers to benefit from web-to-app has, of course, come alongside our continued efforts to pr…

Machine learning in a digital age: The future is now

Machine learning is one of those buzzwords that is often used, and sometimes abused…  Don’t get me wrong, it’s a super powerful tool in the age of data, but what does it really mean? And what does it actually deliver for digital and mobile marketers in particular?   In the most basic terms, machine …

Introducing SK360: Supercharging SKAdNetwork with predictive analytics and fraud protection

AppsFlyer’s SK360 delivers full coverage for SKAdNetwork measurement, from conversion value mapping to fraud detection and predictive LTV analytics. We’ve spent the last 9 months developing solutions to empower customers to grow in a post-iOS 14 future. An important piece of this solution is innovat…

Immediate fraud risks within iOS 14 and SKAdNetwork

Within the general feeling of confusion and uncertainty surrounding SKAdNetwork, one question remains unanswered – is there a risk of attribution fraud with Apple’s new attribution protocol? Apple has introduced several anti-fraud mechanisms that are meant to obstruct different types of attribution …
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AppsFlyer Frequently Asked Questions

  • When was AppsFlyer founded?

    AppsFlyer was founded in 2011.

  • Who are AppsFlyer key executives?

    AppsFlyer's key executives are Oren Kaniel, Reshef Mann and Ran Avrahamy.

  • How many employees does AppsFlyer have?

    AppsFlyer has 1,092 employees.

  • Who are AppsFlyer competitors?

    Competitors of AppsFlyer include SmartyAds, International Data Group and AppLovin.

  • Where is AppsFlyer headquarters?

    AppsFlyer headquarters is located at 100 First Plaza, 100 1st St, San Francisco, San Francisco.

  • Where are AppsFlyer offices?

    AppsFlyer has offices in San Francisco, New York, Buenos Aires, Beijing and in 7 other locations.

  • How many offices does AppsFlyer have?

    AppsFlyer has 11 offices.