Audiense’s SaaS-based social marketing platform delivers rich and actionable insight which enables companies to create sophisticated segments based on what people say, who they are, and how they think. Brands and agencies use the Audiense social marketing platform to gain intelligence, expand buyer personas, generate campaign specific audiences, serve relevant content to the right people at the right time, and execute high performance campaigns which deliver real business results.

TypePrivate
HQLondon, GB
Founded2011
Size (employees)34 (est)-2%
Websiteaudiense.com
Audiense was founded in 2011 and is headquartered in London, GB
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Audiense Office Locations

Audiense has offices in London, San Francisco and Córdoba
London, GB (HQ)
Sea Containers House 22 Upper Ground
San Francisco, US
350 Rhode Island St
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Audiense Financials and Metrics

Summary Metrics

Founding Date

2011

Audiense total Funding

$7.1 m

Audiense latest funding size

$3.80 m

Time since last funding

2 years ago

Audiense investors

Audiense's latest funding round in February 2017 was reported to be $3.8 m. In total, Audiense has raised $7.1 m
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Audiense Revenue

Audiense's revenue was reported to be £1.59 m in FY, 2016
GBP

Revenue (FY, 2016)

1.6m

Net income (FY, 2016)

(1.7m)

EBITDA (FY, 2016)

(2.1m)

EBIT (FY, 2016)

(2.1m)

Cash (31-Dec-2017)

173.2k
GBPFY, 2013FY, 2014FY, 2015FY, 2016

Revenue

324.6k728.2k1.2m1.6m

Revenue growth, %

124%62%

Operating expense total

854.6k1.7m2.6m3.7m

EBITDA

(527.8k)(973.8k)(1.4m)(2.1m)
GBPFY, 2012FY, 2013FY, 2014FY, 2015FY, 2016FY, 2017

Cash

145.6k325.8k427.9k803.1k1.0m173.2k

Accounts Receivable

4.4k49.8k118.1k120.2k202.0k162.1k

Current Assets

150.1k402.9k653.6k1.2m1.7m1.6m

PP&E

8.3k18.6k20.5k17.9k212.0
GBPFY, 2013FY, 2014FY, 2015FY, 2016

Net Income

(533.9k)(985.6k)(1.4m)(1.7m)

Income Taxes Paid

(5.2k)(5.0k)
GBPY, 2017

Financial Leverage

-0.5 x
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Audiense Online and Social Media Presence

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Audiense Blogs

4 tactics to use social data for your PR

Social is part of all our lives and is key to the success of businesses. The data extracted from social networks and the insights derived from them should be vital in the decision-making processes of companies, resulting in a more customer-centric approach. PR has certainly been impacted by social …

Understanding Martech Niches: Content Marketing's TOP influencers

This week we take a specialised approach and analyse a niche vertical within the martech industry, Content Marketing. Our analysis of this audience is not a high-level influencer identification but a deep dive into the sub-categories within content marketing to identify the most relevant people to t…

[New Features] 🎵 Summer time and deliverin' is easy...!

We always love to hear your feedback, the good, the bad and the ugly. After weeks of hard work changing the Audiense Connect offer model, we are pleased to announce all the new features that have been going on behind the scenes at Audiense. (Blog post soundtrack)

Social data for media planning (III): how to reach a specific audience and measure performance

This week we finish our series of posts about how to use social data to enrich media strategies. Today we address the last two phases of a campaign: the carrying out of the campaign itself (to reach a specific audience) and the post-campaign analysis.

Unlocking the Power of Audience Data to Make Smarter Marketing Decisions

This is a guest blog written by Michael Brito, EVP of Digital at Zeno Group. Connect with him on LinkedIn or Twitter. I have never been very good with math. I failed Algebra twice in High School and did everything I could to avoid taking more advanced classes. Today, I even have a hard time helping…

Social data for media planning (II): how to enrich content and the media plan using social data

After the first article in this series about social data and media planning in which we discussed several methods to define and identify the target audience, today we'll focus our attention on how to enrich both the content and the media plan for those audiences previously identified.
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Audiense Company Life and Culture

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