SOOMLA is a company developing a mobile monetization measurement platform. It enables app marketers to measure user-level ad LTV (lifetime value), attribute ad revenue to marketing activity, and target ad whales via various marketing channels. The company aims to help monetization teams evolve a data-driven approach to optimizing their ad inventory.

Parent CompanyironSource
HQNew York, NY, US
Cybersecurity ratingAMore
SOOMLA was founded in 2012 and is headquartered in New York, NY, US

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Key People/Management at SOOMLA

Yaniv Nizan

Yaniv Nizan

Boris Spektor

Boris Spektor

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SOOMLA Office Locations

SOOMLA has an office in New York
New York, NY, US (HQ)
260 Madison Ave #204
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SOOMLA Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$8.1 m


In total, SOOMLA had raised $8.1 m. SOOMLA is a subsidiary of ironSource

SOOMLA Operating Metrics

Apr, 2020Jan, 2021



Monthly Application Sessions

2.5 b2.5 b
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SOOMLA Cybersecurity Score

Cybersecurity ratingPremium dataset



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SOOMLA Online and Social Media Presence

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SOOMLA News and Updates

IronSource acquires ad measurement firm Soomla

IronSource, a major advertising tech firm for mobile games and apps, has acquired ad-quality insights platform Soomla.

SOOMLA Frequently Asked Questions

  • When was SOOMLA founded?

    SOOMLA was founded in 2012.

  • Who are SOOMLA key executives?

    SOOMLA's key executives are Yaniv Nizan and Boris Spektor.

  • How many employees does SOOMLA have?

    SOOMLA has 11 employees.

  • Who are SOOMLA competitors?

    Competitors of SOOMLA include inMarket, Eventable and FeedMob.

  • Where is SOOMLA headquarters?

    SOOMLA headquarters is located at 260 Madison Ave #204, New York.

  • Where are SOOMLA offices?

    SOOMLA has an office in New York.

  • How many offices does SOOMLA have?

    SOOMLA has 1 office.