UberMedia is a cross-screen mobile advertising platform that leverages social signals, and location history to identify the heart of consumer decision-making, Emotional Intent. This formula enables advertisers to reach consumers who are the most open and responsive so they can deepen relationships and drive action. UberMedia also provides advertisers and brands with new ways to engage and communicate with consumers via Twitter through its suite of social applications.
TypePrivate
HQPasadena, US
Founded2010
Size (employees)80 (est)+2%
Websiteubermedia.com
UberMedia was founded in 2010 and is headquartered in Pasadena, US
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Key People/Management at UberMedia

Gladys Kong

Gladys Kong

CEO
Eric Aledort

Eric Aledort

Chief Business Development Officer
Michael Hayes

Michael Hayes

Chief Revenue and Marketing Officer
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UberMedia Office Locations

UberMedia has an office in Pasadena
Pasadena, US (HQ)
130 W. Union Street
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UberMedia Financials and Metrics

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Founding Date

2010

UberMedia total Funding

$34.6 m

UberMedia latest funding size

$8 m

Time since last funding

4 years ago

UberMedia investors

UberMedia's latest funding round in May 2014 was reported to be $8 m. In total, UberMedia has raised $34.6 m
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UberMedia Online and Social Media Presence

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UberMedia Blogs

How do Consumers Respond to Closely Positioned Mattress Firm Locations?

Q: What are the shopping behaviors of consumers that visit Mattress Firm locations that are on the same corner/nextdoor/in the same shopping center? A: Consumers do not typically visit multiple locations of the mattress retailer. According to the Better Sleep Council, mattresses should be replaced e…

LA to Las Vegas by Train? Victorville Station Fits The Bill

Q: What are the top Southern California zip codes Vegas Visitors originate from and how close are those zip codes to Victorville (the proposed station site)? A: Victorville is a fairly convenient placement for a station. 25% of the top zip codes are under an hour or less drive time to Victorville, w…

Last Minute Costume Shoppers Visit Pop-Up Shop “Spirit Halloween”

Q: What is the consumer profile of Spirit Halloween shoppers and when do they visit the pop-up retailer leading up to Halloween? A: We found that foot traffic was greatest on October 28, 2017, the Saturday before Halloween. Last minute costume shoppers visit Spirit Halloween Foot traffic to Spirit H…

Will JCPenney’s Marketing Shift from Millennials to Mothers Resonate?

Q: How do JCPenney shoppers compare to that of shoppers who visit retailers most often associated with millennials or mothers? A: In looking at the three groups of shoppers, there is little difference in audience types. The shopping habits of visitors to retailers typically associated with mothers d…

Similar Consumer Profiles Suggest Successful Merger of Rent-A-Center and Buddy’s Home Furnishings

Q: Would Rent-A-Centers be a good fit under Vintage Capital Management (the controlling shareholder of Buddy’s Home Furnishings, a competitor of Rent-A-Center)? A: Yes, Rent-A-Center shoppers have similar demographic profiles and audience affinities to Buddy’s Home Furnishings shoppers. Also, they a…

Not All Fun and Games: Mobile Data Reveals Further Insight into Who will Take Over the Toy Biz

  When Toys R Us announced that it was closing all of its 800 U.S. locations back in March, we conducted an analysis revealing what brands Toys R Us consumers are more or less likely to visit in order to predict where they’d shop once the big box retailer closed for good. We focused on […]
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UberMedia Company Life and Culture

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