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adjust is a mobile attribution and analytics company that provides app marketers with a comprehensive business intelligence platform. adjust combines attribution for advertising sources with advanced analytics and store statistics such as rankings, ratings and reviews. Attribution enables mobile app marketers to identify where a user came from and when they installed the app. In the analytics department, adjust offers cohort analysis in addition to deliverable analytics that count sales, events, sessions, installs and clicks. Marketers can group users together by common criteria, such as the install time. KPIs can then be normalized over the lifetime of the user. Additional product features include: app store statistics like global rankings displayed in the dashboard, deep-linking fallback and reattribution for re-engagement campaigns. adjust is an official Facebook and Twitter mobile measurement partner, and is also integrated with over 500 other major partners and networks worldwide. adjust is ePrivacy certified, uses SSL encryption for data transfer, and is the only mobile analytics company to meet the most stringent privacy compliance standards internationally. Clients include some of the world's largest brands in Asia, the EU and the Americas, such as Baidu, Deutsche Telekom, Universal Music and Viacom. adjust delivers app analytics to the world's largest advertising and media agencies including Vivaki, Publicis and GroupM. Our offices are located in Berlin, San Francisco, Istanbul, Tokyo, Beiijing, Shanghai and Sydney.
HQBerlin, DE
Employee Ratings4.7

Latest Updates

Employees (est.) (Mar 2019)269(+3%)

Key People/Management at Adjust

Christian Henschel

Christian Henschel

Co-Founder & CEO
Paul H. Müller

Paul H. Müller

Co-Founder & CTO
Manuel Kniep

Manuel Kniep

Co-Founder & Lead Software Developer
Shawn Bonham

Shawn Bonham

Aurel Stenzel

Aurel Stenzel

Mirko Deneke

Mirko Deneke

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Adjust Office Locations

Adjust has an office in Berlin
Berlin, DE (HQ)
38A Saarbrücker Str.
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Adjust Financials and Metrics

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Founding Date


Adjust total Funding

$28.9 m

Adjust latest funding size

$17.02 m

Time since last funding

3 years ago

Adjust investors

Adjust's latest funding round in October 2015 was reported to be $17 m. In total, Adjust has raised $28.9 m
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Adjust Online and Social Media Presence

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Adjust Blogs

洞察Google Adwords之展示归因方法

Adjust 将推出支持Google Adwords移动应用安装广告的展示归因模型;在移动设备上看到您的Google Adwords广告并随后在商店下载应用的用户,即使没有点击该广告,仍然可以被归因到该Google Adwords广告

Google Adwords広告のビュースルーアトリビューション計測ができるようになります

今までは、ユーザーがGoogle Adwords広告をクリックし、アプリストアに遷移して、アプリをインストールしたかという「クリック」に基づくアトリビューションのみ計測することができましたが、クリックに加え、Google Adwordsの広告が表示されてもクリックしなかったユーザーが、後ほどアプリを自然検索でインストールした場合の「ビュー」に基づくビュースルーアトリビューションも計測できるようになります。

Uncover more conversion insights with view-through attribution for Google Adwords

We’re rolling out view-through (impression-based) attribution for your mobile app install campaigns on Google Adwords.

Adding Advertising IDs in Uninstall Callbacks

Clients who’ve activated uninstall and reinstall tracking will now be able to receive matching advertising IDs.



在卸载回传中添加广告 ID

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Adjust Frequently Asked Questions

  • When was Adjust founded?

    Adjust was founded in 2012.

  • Who are Adjust key executives?

    Adjust's key executives are Christian Henschel, Paul H. Müller and Manuel Kniep.

  • How many employees does Adjust have?

    Adjust has 269 employees.

  • Who are Adjust competitors?

    Competitors of Adjust include Capillary Technologies, Kahuna and TEOCO.

  • Where is Adjust headquarters?

    Adjust headquarters is located at 38A Saarbrücker Str., Berlin.

  • Where are Adjust offices?

    Adjust has an office in Berlin.

  • How many offices does Adjust have?

    Adjust has 1 office.