adjust is a mobile attribution and analytics company that provides app marketers with a comprehensive business intelligence platform. adjust combines attribution for advertising sources with advanced analytics and store statistics such as rankings, ratings and reviews. Attribution enables mobile app marketers to identify where a user came from and when they installed the app. In the analytics department, adjust offers cohort analysis in addition to deliverable analytics that count sales, events, sessions, installs and clicks. Marketers can group users together by common criteria, such as the install time. KPIs can then be normalized over the lifetime of the user. Additional product features include: app store statistics like global rankings displayed in the dashboard, deep-linking fallback and reattribution for re-engagement campaigns. adjust is an official Facebook and Twitter mobile measurement partner, and is also integrated with over 500 other major partners and networks worldwide. adjust is ePrivacy certified, uses SSL encryption for data transfer, and is the only mobile analytics company to meet the most stringent privacy compliance standards internationally. Clients include some of the world's largest brands in Asia, the EU and the Americas, such as Baidu, Deutsche Telekom, Universal Music and Viacom. adjust delivers app analytics to the world's largest advertising and media agencies including Vivaki, Publicis and GroupM. Our offices are located in Berlin, San Francisco, Istanbul, Tokyo, Beiijing, Shanghai and Sydney.
Company Growth (employees)
Berlin, DE
Size (employees)
159 (est)+3%
Adjust was founded in 2012 and is headquartered in Berlin, DE

Adjust Office Locations

Adjust has an office in Berlin
Berlin, DE (HQ)
38A Saarbrücker Str.

Adjust Data and Metrics

Summary Metrics

Founding Date


Total Funding

$28.9 m

Latest funding size

$17 m

Time since last funding

almost 2 years


Adjust's latest funding round in October 2015 was reported to be $17 m. In total, Adjust has raised $28.9 m

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Adjust News and Updates

After issuing the world’s harshest ban on plastic bags, Kenya adjusts to life without them

Kenya is adjusting to life without plastic bags after a strict ban on the carriers went into effect this week. Traders in Nairobi swapped out…

The iPhone 8 could automatically adjust your camera settings based on the scene

 Last week, an early build of Apple’s HomePod firmware was shared on Apple’s developer website. Guilherme Rambo has been digging around the strings in a library file to find hints about the next iPhone. He found out that the next iPhone could automatically detect the type of scene you’re looking at …

This truck adjusts to rough roads with the press of a button

Cars and trucks will eventually adjust to their surroundings in ways you can’t even imagine yet. When cities implement a car traffic control center, autonomous vehicles adjust their speed automatically to eradicate congestion even miles up the road based on real-time driving patterns, and an “accide…

Hearthstone’s top game designer: ‘No intention to adjust Primordial Glyph’

Every set that Blizzard’s Team 5 design group introduces to Hearthstone has a handful of cards that players love and hate: Think Dr. Boom, Reno Jackson, or Patches the Pirate. These are all Legendaries, the rarest of the game’s cards, and you can have just one copy of each in your deck. But one of […

'Sense8' star Tina Desai says she 'still adjusting' to the show's sexual themes

As a model turned Bollywood star, Tina Desai has built a huge fan base. But her current role on Netflix's "Sense8" — with its sensual scenes, challenging love predicament, and complicated science-fiction plot — had the Indian actress worried if her fans would take the ride w…

Happiness expert says an easy way to strengthen any relationship starts with adjusting the way you say hello and goodbye

Gretchen Rubin, author of "Better Than Before: Mastering the Habits of Our Everyday Lives," says you don't need to reinvent a relationship to make it stronger. Starting with how you greet and say goodbye is a terrific can vastly improve that connection. Following is a transc…
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