adjust is a mobile attribution and analytics company that provides app marketers with a comprehensive business intelligence platform. adjust combines attribution for advertising sources with advanced analytics and store statistics such as rankings, ratings and reviews. Attribution enables mobile app marketers to identify where a user came from and when they installed the app. In the analytics department, adjust offers cohort analysis in addition to deliverable analytics that count sales, events, sessions, installs and clicks. Marketers can group users together by common criteria, such as the install time. KPIs can then be normalized over the lifetime of the user. Additional product features include: app store statistics like global rankings displayed in the dashboard, deep-linking fallback and reattribution for re-engagement campaigns. adjust is an official Facebook and Twitter mobile measurement partner, and is also integrated with over 500 other major partners and networks worldwide. adjust is ePrivacy certified, uses SSL encryption for data transfer, and is the only mobile analytics company to meet the most stringent privacy compliance standards internationally. Clients include some of the world's largest brands in Asia, the EU and the Americas, such as Baidu, Deutsche Telekom, Universal Music and Viacom. adjust delivers app analytics to the world's largest advertising and media agencies including Vivaki, Publicis and GroupM. Our offices are located in Berlin, San Francisco, Istanbul, Tokyo, Beiijing, Shanghai and Sydney.
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Employee Rating

Parent CompanyAppLovin
HQBerlin, DE
Cybersecurity ratingBMore
Adjust was founded in 2012 and is headquartered in Berlin, DE

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Key People/Management at Adjust

Christian Henschel

Christian Henschel

Co-Founder & CEO
Katie Madding

Katie Madding

Paul H. Müller

Paul H. Müller

Co-Founder & CEO
Andrey Kazakov

Andrey Kazakov

Simon Dussart

Simon Dussart

Mirko Deneke

Mirko Deneke

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Adjust Office Locations

Adjust has offices in Berlin, New York, San Francisco, Paris and in 6 other locations
Berlin, DE (HQ)
Saarbrücker Str. 37A
Paris, FR
44-46 Rue de la Bienfaisance
Paris, FR
67 Avenue de Wagram
Bengaluru, IN
Block L, Embassy TechVillage, Outer Ring Rd, Devarabisanahalli, Bellandur
Tel Aviv-Yafo, IL
Yigal Alon St 114
Moskva, RU
Myasnitskaya Ulitsa, 13 строение 18
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Adjust Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$255.9 m


In total, Adjust had raised $255.9 m. Adjust is a subsidiary of AppLovin

Adjust Cybersecurity Score

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Adjust Online and Social Media Presence

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Adjust Company Culture

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Adjust Frequently Asked Questions

  • When was Adjust founded?

    Adjust was founded in 2012.

  • Who are Adjust key executives?

    Adjust's key executives are Christian Henschel, Katie Madding and Paul H. Müller.

  • How many employees does Adjust have?

    Adjust has 608 employees.

  • Who are Adjust competitors?

    Competitors of Adjust include Kochava, Softwareuno INS and BHS Consultants.

  • Where is Adjust headquarters?

    Adjust headquarters is located at Saarbrücker Str. 37A, Berlin.

  • Where are Adjust offices?

    Adjust has offices in Berlin, New York, San Francisco, Paris and in 6 other locations.

  • How many offices does Adjust have?

    Adjust has 16 offices.