The Kantar Group Competitors and Similar CompaniesClear all

Nielsen's competitors and similar companies include Ipsos and GfK.
Nielsen
Nielsen
Nielsen Holdings is a company that specializes in audience measurement, data, and analytics solutions for media.
Ipsos
Ipsos
Ipsos is a company that provides market research and consulting services.
GfK
GfK
GfK (Growth from Knowledge) is a market intelligence company.
Founding Date
Founding Date
1923
Founding Date
1975
Founding Date
1934
Type
Type
Private
Type
Public
Type
Subsidiary
Tags
Locations
Locations
New York, US HQ
Lane Cove West, AU
Macquarie Park, AU
Woluwe Saint Lambert, BE
São Paulo, BR
Sliven, BG
Halifax, CA
see more
Locations
Paris, FR HQ
Tirana, AL
Algiers, DZ
North Sydney, AU
Perth, AU
South Yarra, AU
see more
Locations
Nürnberg, DE HQ
Tirana, AL
Buenos Aires, AR
North Sydney, AU
Wien, AT
Leuven, BE
Sarajevo, BA
see more
Employees
Employees
29,091
Employees
19,7012% decrease
Employees
8,000

Financial

Revenue (est.)
Revenue (est.)
$3.5b (FY, 2021)
Revenue (est.)
€2.5b (FY, 2025)
Revenue (est.)
€1b (FY, 2022)
Cost of goods
Cost of goods
$1.2b (FY, 2021)
Cost of goods
€793.8m (FY, 2025)
Cost of goods
€549m (FY, 2022)
Gross profit
Gross profit
$2.3b (FY, 2021)
Gross profit
€1.7b (FY, 2025)
Gross profit
€478.4m (FY, 2022)
Net income
Net income
$971m (FY, 2021)
Net income
€188.4m (FY, 2025)
Net income
€114.9m (FY, 2022)

Operating

Clients
Clients
N/A
Clients
5 k (FY, 2022)
Clients
10 k (Dec, 2022)
Countries
Countries
55 (FY, 2021)
Countries
100 (FY, 2022)
Countries
50 (Dec, 2022)
For sources of this data, please see the company profile

View Company Profiles

Ipsos
HQ
Paris, FR
Employees
19,701↓ 2% decrease

Ipsos is a company that provides market research and consulting services.

View company
GfK
HQ
Nürnberg, DE

GfK (Growth from Knowledge) is a market intelligence company.

View company