The Kantar Group Competitors and Similar CompaniesClear all

Nielsen's competitors and similar companies include GfK.
Nielsen
Nielsen
Nielsen Holdings is a company that specializes in audience measurement, data, and analytics solutions for media.
GfK
GfK
GfK (Growth from Knowledge) is a market intelligence company.
Founding Date
Founding Date
1923
Founding Date
1934
Type
Type
Private
Type
Subsidiary
Tags
Locations
Locations
New York, US HQ
Lane Cove West, AU
Macquarie Park, AU
Woluwe Saint Lambert, BE
São Paulo, BR
Sliven, BG
Halifax, CA
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Locations
Nürnberg, DE HQ
Tirana, AL
Buenos Aires, AR
North Sydney, AU
Wien, AT
Leuven, BE
Sarajevo, BA
see more
Employees
Employees
29,091
Employees
8,000

Financial

Revenue (est.)
Revenue (est.)
$3.5b (FY, 2021)
Revenue (est.)
€1b (FY, 2022)
Cost of goods
Cost of goods
$1.2b (FY, 2021)
Cost of goods
€549m (FY, 2022)
Gross profit
Gross profit
$2.3b (FY, 2021)
Gross profit
€478.4m (FY, 2022)
Net income
Net income
$971m (FY, 2021)
Net income
€114.9m (FY, 2022)

Operating

Countries
Countries
55 (FY, 2021)
Countries
50 (Dec, 2022)
For sources of this data, please see the company profile

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GfK
HQ
Nürnberg, DE

GfK (Growth from Knowledge) is a market intelligence company.

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