iwoca is the only provider of short-term finance to online retailers based in the UK. iwoca aims to empower entrepreneurs and to help fuel the growth of ecommerce by providing its customers with access to funding for inventory, technology, employees or international expansion. By looking directly at their sales data and customer feedback scores, iwoca can make a fair assessment of an online business.

Since launch in March 2012 iwoca has lent millions of pounds to thousands of ecommerce businesses.

Company Growth (employees)
London, GB
Size (employees)
131 (est)+5%
iwoca was founded in 2011 and is headquartered in London, GB

Key People at iwoca

Christoph Rieche

Christoph Rieche

Co-founder/ CEO
Michaël Elalouf

Michaël Elalouf

James Dear

James Dear

Co-founder/ CTO
Pierce Glennie

Pierce Glennie

Phoebe Chester

Phoebe Chester

Senior Business Development Executive
Simon Yu Wei

Simon Yu Wei

VP of Strategic Partnerships

iwoca Office Locations

iwoca has office in London
London, GB

iwoca Metrics

iwoca Summary

Founding Date


Market valuation*

£54.6 m

Total Funding

$31 m

Latest funding size

$19.5 m

Time since last funding

over 1 year


* Source: Company Filings
We estimate that iwoca's latest funding round in July 2015 was $19.5 m. In total, iwoca has raised $31 m. We estimate that iwoca's latest valuation is £54.6 m.

iwoca Financials

We estimate that iwoca's revenue is £1.1 m in FY, 2013 which is a 59.3% decrease from the previous period.
FY, 2013FY, 2014FY, 2015


£1.1 m£2.7 m£6.2 m

Revenue growth, %


Cost of sales

£437 k£926 k£2.1 m

Gross profit

£672 k£1.8 m£4.1 m

Gross profit Margin, %


Operating expense total

£1.8 m£3.4 m£8.2 m
We estimate that iwoca's current employees are approximately 28% female and 72% male.

iwoca Online Presence

iwoca News

iwoca Company Life

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