iwoca is the only provider of short-term finance to online retailers based in the UK. iwoca aims to empower entrepreneurs and to help fuel the growth of ecommerce by providing its customers with access to funding for inventory, technology, employees or international expansion. By looking directly at their sales data and customer feedback scores, iwoca can make a fair assessment of an online business.

Since launch in March 2012 iwoca has lent millions of pounds to thousands of ecommerce businesses.

Company Growth (employees)
London, GB
Size (employees)
164 (est)+3%
iwoca was founded in 2011 and is headquartered in London, GB

Key People at iwoca

Christoph Rieche

Christoph Rieche

Co-founder/ CEO
Michaël Elalouf

Michaël Elalouf

James Dear

James Dear

Co-founder/ CTO
Pierce Glennie

Pierce Glennie

Phoebe Chester

Phoebe Chester

Senior Business Development Executive
Simon Yu Wei

Simon Yu Wei

VP of Strategic Partnerships

iwoca Office Locations

iwoca has an office in London
London, GB (HQ)
39 45 Shaftesbury Ave

iwoca Data and Metrics

Summary Metrics

Founding Date


Total Funding

$31 m

Latest funding size

$19.5 m

Time since last funding

almost 2 years


iwoca's latest funding round in July 2015 was reported to be $19.5 m. In total, iwoca has raised $31 m. iwoca's latest valuation is reported to be £54.6 m.

iwoca Financial Metrics

iwoca's revenue was reported to be £6.2 m in FY, 2015 which is a 128% increase from the previous period.

Revenue (FY, 2015)

6.2 m

Revenue growth (FY, 2014 - FY, 2015), %


Gross profit (FY, 2015)

4.1 m

Gross profit margin (FY, 2015), %


Net income (FY, 2015)

3 k

Market valuation

54.6 m

Cash (31-Dec-2015)

441 k
  • Source: Company Filings,
GBPFY, 2013FY, 2014FY, 2015


1.1 m2.7 m6.2 m

Revenue growth, %


Cost of goods sold

437 k926 k2.1 m

Gross profit

672 k1.8 m4.1 m

Gross profit Margin, %


Operating expense total

1.8 m3.4 m8.2 m

Pre tax profit

3 k

Net Income

3 k
GBPFY, 2015


441 k

Current Assets

10.4 m

Total Assets

10.4 m

Current Liabilities

6.8 m

Total Liabilities

10.3 m

Retained Earnings

3 k

Total Equity

53 k

Financial Leverage

196 x
GBPY, 2015


70.7 k

Financial Leverage

196 x

iwoca Online and Social Media Presence

iwoca News and Updates

iwoca Company Life and Culture

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