iwoca is the only provider of short-term finance to online retailers based in the UK. iwoca aims to empower entrepreneurs and to help fuel the growth of ecommerce by providing its customers with access to funding for inventory, technology, employees or international expansion. By looking directly at their sales data and customer feedback scores, iwoca can make a fair assessment of an online business.

Since launch in March 2012 iwoca has lent millions of pounds to thousands of ecommerce businesses.

Company Growth (employees)
London, GB
Size (employees)
147 (est)+13%
iwoca was founded in 2011 and is headquartered in London, GB

Key People at iwoca

Christoph Rieche

Christoph Rieche

Co-founder/ CEO
Michaël Elalouf

Michaël Elalouf

James Dear

James Dear

Co-founder/ CTO
Pierce Glennie

Pierce Glennie

Phoebe Chester

Phoebe Chester

Senior Business Development Executive
Simon Yu Wei

Simon Yu Wei

VP of Strategic Partnerships

iwoca Office Locations

iwoca has an office in London
London, GB (HQ)
39-45 Shaftesbury Ave

iwoca Metrics

Summary Metrics

Founding Date


Total Funding

$31 m

Latest funding size

$19.5 m

Time since last funding

over 1 year


iwoca's latest funding round in July 2015 was reported to be $19.5 m. In total, iwoca has raised $31 m. iwoca's latest valuation is reported to be £54.6 m.

iwoca Financial Metrics

Revenue (2015)

£6.2 m

Revenue growth (2014-15), %


Gross profit

£4.1 m

Gross profit margin (2015), %


Market valuation

£54.6 m
  • Source: Company Filings,
iwoca's revenue was reported to be £6.2 m in FY, 2015 which is a 128.2% increase from the previous period.
FY, 2013FY, 2014FY, 2015


£1.1 m£2.7 m£6.2 m

Revenue growth, %


Cost of goods sold

£437 k£926 k£2.1 m

Gross profit

£672 k£1.8 m£4.1 m

Gross profit Margin, %


Operating expense total

£1.8 m£3.4 m£8.2 m
We estimate that iwoca's current employees are approximately 28% female and 72% male.

iwoca Online Presence

iwoca News

iwoca Company Life

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