We operate in some of the world's most dynamic markets and have been for over 150 years. More than 90 per cent of our income and profits are derived from Asia, Africa and the Middle East.
We provide a wide-range of products and services for personal and business customers across 71 countries. Our income and profits have more than doubled in the last few years as a result of our geographic focus and commitment to our customers. We aim to be a positive force in our markets. Our brand promise, Here for good, underlines our distinctive approach. We’re one of the world's most international banks with over 1,200 branches, offices and outlets in 71 countries.
As we strive to be the world’s best international bank, it’s important that we conduct our business to the highest standards and are guided by our core values. In doing so, we act in an open, innovative and collaborative manner to advance the best interests of our clients. Our brand promise, Here for good, underpins everything we do. It guides how we do business and the decisions we make. Here for good captures the essence of who we are. It's about sticking by our clients and always trying to do the right thing. Long-term profit can't be seen in isolation. We believe our sustained success is dependent on healthy economies, where societies flourish.