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GfK Competitors and Similar CompaniesClear all

Ipsos's competitors and similar companies include The Kantar Group and Nielsen.

	Ipsos Ipsos is a company that provides market research and consulting services.	The Kantar Group The Kantar Group is a company that provides marketing data and analytics solutions.	Nielsen Nielsen Holdings is a company that specializes in audience measurement, data, and analytics solutions for media.
Founding Date	Founding Date 1975	Founding Date 1994	Founding Date 1923
Type	Type Public	Type Subsidiary	Type Private
Tags	Tags Business Products & Services customer experience data collection management consulting market research	Tags Business Products & Services advertising customer experience data management management consulting sustainability	Tags Business Products & Services business intelligence content provider data management marketing analytics
Locations	Locations Paris, FR HQ Tirana, AL Algiers, DZ North Sydney, AU Perth, AU South Yarra, AU see more	Locations London, GB HQ Buenos Aires, AR Cremorne, AU Fortitude Valley, AU Sydney, AU Wien, AT Dhaka, BD see more	Locations New York, US HQ Lane Cove West, AU Macquarie Park, AU Woluwe Saint Lambert, BE São Paulo, BR Sliven, BG Halifax, CA see more
Employees	Employees 19,7012% decrease	Employees 34112% increase	Employees 29,091
Financial
Revenue (est.)	Revenue (est.) €2.5b (FY, 2025)	Revenue (est.) £48.6m (FY, 2022)	Revenue (est.) $3.5b (FY, 2021)
Cost of goods	Cost of goods €793.8m (FY, 2025)	Cost of goods N/A	Cost of goods $1.2b (FY, 2021)
Gross profit	Gross profit €1.7b (FY, 2025)	Gross profit N/A	Gross profit $2.3b (FY, 2021)
Net income	Net income €188.4m (FY, 2025)	Net income (£108.1m) (FY, 2022)	Net income $971m (FY, 2021)
Operating ⚠
Countries	Countries 100 (FY, 2022)	Countries N/A	Countries 55 (FY, 2021)
Markets	Markets 90 (FY, 2022)	Markets 90 (Jun, 2023)	Markets N/A