GfK Competitors and Similar CompaniesClear all

The Kantar Group's competitors and similar companies include Nielsen.

	The Kantar Group The Kantar Group is a company that provides marketing data and analytics solutions.	Nielsen Nielsen Holdings is a company that specializes in audience measurement, data, and analytics solutions for media.
Founding Date	Founding Date 1994	Founding Date 1923
Type	Type Subsidiary	Type Private
Tags	Tags Business Products & Services advertising customer experience data management management consulting sustainability	Tags Business Products & Services business intelligence content provider data management marketing analytics
Locations	Locations London, GB HQ Buenos Aires, AR Cremorne, AU Fortitude Valley, AU Sydney, AU Wien, AT Dhaka, BD see more	Locations New York, US HQ Lane Cove West, AU Macquarie Park, AU Woluwe Saint Lambert, BE São Paulo, BR Sliven, BG Halifax, CA see more
Employees	Employees 34112% increase	Employees 29,091
Financial
Revenue (est.)	Revenue (est.) £48.6m (FY, 2022)	Revenue (est.) $3.5b (FY, 2021)
Net income	Net income (£108.1m) (FY, 2022)	Net income $971m (FY, 2021)

For sources of this data, please see the company profile

New York, US

Employees

29,091

Nielsen Holdings is a company that specializes in audience measurement, data, and analytics solutions for media.

Financial