Bankrate competitorsClear all

Bankrate's top competitors include SmartAsset, Credit Sesame, LendingTree, Lendio and Credit Karma.
Bankrate
Bankrate
Bankrate, Inc. is a consumer financial services company.
SmartAsset
SmartAsset
SmartAsset is a personal finance technology company that uses financial modeling to power advice on major financial decisions.
Credit Sesame
Credit Sesame
Credit Sesame is a company that offers a free online personal finance tool that provides the way for consumers to save money on loans and credit needs.
LendingTree
LendingTree
LendingTree is a company operating an online marketplace that connects consumers with financial services.
Lendio
Lendio
Lendio is a company that develops a financial application designed to offer online loan service.
Credit Karma
Credit Karma
Credit Karma is a personal finance company.
Founding Date
Founding Date
1976
Founding Date
2012
Founding Date
2010
Founding Date
1996
Founding Date
2011
Founding Date
2007
Type
Type
Subsidiary
Type
Private
Type
Private
Type
Public
Type
Private
Type
Subsidiary
Tags
Locations
Locations
New York, US HQ
Austin, US
Charlotte, US
Palm Beach Gardens, US
Locations
New York, US HQ
Locations
Mountain View, US HQ
San Francisco, US
Locations
Charlotte, US HQ
Charlotte, US
Fort Mill, US
San Mateo, US
Tahlequah, US
Locations
Lehi, US HQ
Locations
Oakland, US HQ
Charlotte, US
Dallas, US
Employees
Employees
16414% decrease
Employees
1835% increase
Employees
1543% increase
Employees
1,30319% increase
Employees
5382% increase
Employees
1,3571% increase
Twitter followers
Twitter followers
90.6 k
Twitter followers
28.5 k
Twitter followers
17.8 k
Twitter followers
9.2 k
Twitter followers
14.1 k
Twitter followers
43.3 k
Number of tweets (last 30 days)
Number of tweets (last 30 days)
115
Number of tweets (last 30 days)
39
Number of tweets (last 30 days)
432
Number of tweets (last 30 days)
42
Number of tweets (last 30 days)
60
Number of tweets (last 30 days)
154
Average likes per tweet (last 30 days)
Average likes per tweet (last 30 days)
1
Average likes per tweet (last 30 days)
1.6
Average likes per tweet (last 30 days)
0.6
Average likes per tweet (last 30 days)
1.1
Average likes per tweet (last 30 days)
0.4
Average likes per tweet (last 30 days)
74.2
Percentage of tweets with engagement (last 30 days)
Percentage of tweets with engagement (last 30 days)
66.96%
Percentage of tweets with engagement (last 30 days)
92.31%
Percentage of tweets with engagement (last 30 days)
41.2%
Percentage of tweets with engagement (last 30 days)
78.57%
Percentage of tweets with engagement (last 30 days)
25%
Percentage of tweets with engagement (last 30 days)
43.51%
Alexa Website Rank
Alexa Website Rank
1647
Alexa Website Rank
9799
Alexa Website Rank
30541
Alexa Website Rank
8065
Alexa Website Rank
28576
Alexa Website Rank
1645
Employee Rating
Employee Rating
3.3
Employee Rating
3.8
Employee Rating
3.9
Employee Rating
3.8
Employee Rating
4.6
Employee Rating
3.7

Financial

Revenue (est.)
Revenue (est.)
$434.2m (FY, 2016)
Revenue (est.)
N/A
Revenue (est.)
N/A
Revenue (est.)
$910m (FY, 2020)
Revenue (est.)
N/A
Revenue (est.)
$500m (Y, 2016)
Cost of goods
Cost of goods
$227.5m (FY, 2016)
Cost of goods
N/A
Cost of goods
N/A
Cost of goods
$54.5m (FY, 2020)
Cost of goods
N/A
Cost of goods
N/A
Gross profit
Gross profit
$206.6m (FY, 2016)
Gross profit
N/A
Gross profit
N/A
Gross profit
$855.5m (FY, 2020)
Gross profit
N/A
Gross profit
N/A
Net income
Net income
($34.1m) (FY, 2016)
Net income
N/A
Net income
N/A
Net income
($48.3m) (FY, 2020)
Net income
N/A
Net income
N/A

Operating

Partners
Partners
N/A
Partners
N/A
Partners
N/A
Partners
800 (FY, 2020)
Partners
75 (Mar, 2020)
Partners
N/A
Trademarks
Trademarks
N/A
Trademarks
N/A
Trademarks
N/A
Trademarks
28 (May, 2021)
Trademarks
N/A
Trademarks
7 (Apr, 2021)

Funding

Latest funding round
Latest funding round
N/A
Latest funding round
$ 28m (about 3 years ago)
Latest funding round
$ 51m (12 days ago)
Latest funding round
N/A
Latest funding round
$ 31m (over 1 year ago)
Latest funding round
N/A
Total funding raised
Total funding raised
N/A
Total funding raised
$ 51.4m
Total funding raised
$ 156m
Total funding raised
N/A
Total funding raised
$ 82.5m
Total funding raised
$ 841.1m
For sources of this data, please see the company profile

View company profiles

SmartAsset
HQ
New York, US
Employees
183↑ 5% increase

SmartAsset is a personal finance technology company that uses financial modeling to power advice on major financial decisions.

View company
Credit Sesame
HQ
Mountain View, US
Employees
154↑ 3% increase

Credit Sesame is a company that offers a free online personal finance tool that provides the way for consumers to save money on loans and credit needs.

View company
LendingTree
HQ
Charlotte, US
Employees
1,303↑ 19% increase

LendingTree is a company operating an online marketplace that connects consumers with financial services.

View company
Lendio
HQ
Lehi, US
Employees
538↑ 2% increase

Lendio is a company that develops a financial application designed to offer online loan service.

View company