Bankrate is a publisher, aggregator, and distributor of personal finance content on the Internet. The Company provides consumers with proprietary, fully researched, comprehensive, independent and objective personal finance editorial content across multiple vertical categories including mortgages, deposits, insurance, credit cards, and other categories, such as retirement, automobile loans, and taxes.

Employee Rating

Parent CompanyRed Ventures
HQNew York, NY, US
Cybersecurity ratingCMore
Bankrate was founded in 1976 and is headquartered in New York, NY, US

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Key People/Management at Bankrate

Shane Blain

Shane Blain

Chief Business Operations Officer
Greg McBride

Greg McBride

SVP, Chief Financial Analyst
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Bankrate Office Locations

Bankrate has offices in New York, Austin, Charlotte and Palm Beach Gardens
New York, NY, US (HQ)
1675 Broadway
Austin, TX, US
9430 Research Blvd Bldg 4
Charlotte, NC, US
15720 Brixham Hill Ave Suite 300
Palm Beach Gardens, FL, US
3801 PGA Boulevard #555
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Bankrate Financials and Metrics

Summary Metrics

Founding Date

Bankrate is a subsidiary of Red Ventures

Bankrate Revenue

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Bankrate's revenue was reported to be $434.16 m in FY, 2016 which is a 17.2% increase from the previous period.
USDFY, 2013FY, 2014FY, 2015FY, 2016



Revenue growth, %


Cost of goods sold


Gross profit

USDQ1, 2014Q2, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017



Cost of goods sold


Gross profit


Gross profit Margin, %

USDFY, 2011FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016



Accounts Receivable


Prepaid Expenses


Current Assets

USDFY, 2012FY, 2013FY, 2014FY, 2015FY, 2016

Net Income


Depreciation and Amortization


Accounts Payable


Cash From Operating Activities

USDQ2, 2011

Financial Leverage

1.5 x
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Bankrate Operating Metrics

Q1, 2014Q2, 2014Q3, 2014Q4, 2014FY, 2014Q1, 2015Q2, 2015Q3, 2015Q4, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016Q4, 2016FY, 2016Q1, 2017

Credit Cards Consumer Inquiries

2.6 m2.5 m2.5 m2.8 m10.3 m2.7 m2.9 m3.3 m3.6 m12.5 m3 m3.5 m4.4 m4.2 m15 m4.1 m

Mortgage and Savings Consumer Inquiries

1.7 m1.7 m1.7 m1.6 m6.6 m1.7 m1.6 m1.7 m1.5 m6.6 m1.8 m1.8 m2.1 m2.1 m8 m2.5 m

Senior Care Consumer Inquiries

11.9 m19 m18.8 m49.7 m24 m26.8 m25.8 m22.7 m99.3 m33.1 m26 m28.6 m22.6 m110.3 m33.5 m
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Bankrate Acquisitions / Subsidiaries

Company NameDateDeal Size
LeadkarmaNovember 19, 2019
MyFinanceMarch 05, 2018
NextAdvisorMay 05, 2016
LoanTekJune 01, 2015
QuizzleApril 01, 2015
Wallaby FinancialDecember 01, 2014
Caring.comMay 08, 2014$54 m
InsuranceAgents.comMarch 29, 2012
Trouvé MediaJanuary 01, 2011
CreditCards.comJuly 05, 2010$145 m
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Bankrate Revenue Breakdown

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Bankrate revenue breakdown by business segment: 71.6% from Credit Cards, 23.1% from Banking and 5.3% from Senior Care

Bankrate Cybersecurity Score

Cybersecurity ratingPremium dataset



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Bankrate Online and Social Media Presence

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Bankrate Company Culture

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Bankrate News and Updates

Over 50% of US investors think the stock market is rigged against individuals, a Bankrate survey finds

Summary List Placement  56% of investors surveyed by Bankrate say they strongly agree or somewhat agree that the stock market is rigged against individual investors.  Meanwhile, 41% of Americans surveyed who don't have any money invested in the stock market also agreed with the notion.  The survey…

Bankrate named BMO Harris a 2020 Top Regional Bank

CHICAGO, March 12, 2020 /PRNewswire/ - BMO Harris Bank has been named to Bankrate's 2020 list of the top 10 U.S. regional banks. In its ranking, Bankrate cited the BMO products that offer options for fee waivers and low minimum opening balances, which are examples of how BMO helps its...

Former Bankrate CFO sentenced to 10 years in prison

The former chief financial officer of Bankrate was sentenced to 10 years in prison on charges of accounting and securities fraud, the Justice Department said. Edward DiMaria also was ordered to pay restitution of $21 million. DiMaria in June pleaded guilty to one count of conspiracy to making false …

Millennials are still crashing with their parents despite the strong economy

The number of millennial homeowners has fallen sharply since 2000 — a surprising statistic given that the economy has since recovered from the great recession, Bankrate reports.

The economy is booming, yet Americans are struggling. An award-winning author explains why

"Stop blaming yourself and start blaming the system," says Alissa Quart.
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Bankrate Frequently Asked Questions

  • When was Bankrate founded?

    Bankrate was founded in 1976.

  • Who are Bankrate key executives?

    Bankrate's key executives are Shane Blain and Greg McBride.

  • How many employees does Bankrate have?

    Bankrate has 161 employees.

  • What is Bankrate revenue?

    Latest Bankrate annual revenue is $434.2 m.

  • What is Bankrate revenue per employee?

    Latest Bankrate revenue per employee is $2.7 m.

  • Who are Bankrate competitors?

    Competitors of Bankrate include SmartAsset, Credit Sesame and LendingTree.

  • Where is Bankrate headquarters?

    Bankrate headquarters is located at 1675 Broadway, New York.

  • Where are Bankrate offices?

    Bankrate has offices in New York, Austin, Charlotte and Palm Beach Gardens.

  • How many offices does Bankrate have?

    Bankrate has 4 offices.