Bankrate Competitors and Similar CompaniesClear all

Bankrate's competitors and similar companies include SmartAsset, LendingTree, Lendio and Credit Karma.

	Bankrate Bankrate, Inc. is a consumer financial services company.	SmartAsset SmartAsset is a personal finance technology company that uses financial modeling to power advice on major financial decisions.	LendingTree LendingTree is a company operating an online marketplace that connects consumers with financial services.	Lendio Lendio is a provider of an online service that helps business owners find small business loans.	Credit Karma Credit Karma is a company that focuses on personal finance.
Founding Date	Founding Date 1976	Founding Date 2012	Founding Date 1996	Founding Date 2011	Founding Date 2007
Type	Type Subsidiary	Type Private	Type Public	Type Private	Type Subsidiary
Tags	Tags Financial Services Technology content management financial data financial news	Tags Technology automation financial data financial management fintech	Tags Technology alternative lending auto loans fintech marketplace mortgages student loans	Tags Technology alternative lending fintech platform	Tags Retail consumer products & services financial management
Locations	Locations New York, US HQ Austin, US Charlotte, US Palm Beach Gardens, US	Locations New York, US HQ New York, US	Locations Charlotte, US HQ Ahmedabad, IN Fort Mill, US San Mateo, US Tahlequah, US Beachwood, US Chicago, US see more	Locations Lehi, US HQ Woodbury, US	Locations Oakland, US HQ London, GB Charlotte, US Los Angeles, US Oakland, US
Employees	Employees 2611% increase	Employees 274	Employees 1,4259% increase	Employees 4452% increase	Employees 1,988
Valuation ($)	Valuation ($) N/A	Valuation ($) 1 b	Valuation ($) 704 m	Valuation ($) N/A	Valuation ($) N/A
Financial
Revenue (est.)	Revenue (est.) $434.2m (FY, 2016)	Revenue (est.) N/A	Revenue (est.) $900.2m (FY, 2024)	Revenue (est.) $152.1m (Y, 2021)	Revenue (est.) $1.8b (FY, 2022)
Cost of goods	Cost of goods $227.5m (FY, 2016)	Cost of goods N/A	Cost of goods $36.1m (FY, 2024)	Cost of goods N/A	Cost of goods N/A
Gross profit	Gross profit $206.6m (FY, 2016)	Gross profit N/A	Gross profit $309.6m (FY, 2024)	Gross profit N/A	Gross profit N/A
Net income	Net income ($34.1m) (FY, 2016)	Net income N/A	Net income ($41.7m) (FY, 2024)	Net income N/A	Net income N/A
Operating ⚠
Partners	Partners N/A	Partners N/A	Partners 800 (FY, 2020)	Partners 75 (Mar, 2020)	Partners N/A
Trademarks	Trademarks N/A	Trademarks N/A	Trademarks 28 (May, 2021)	Trademarks N/A	Trademarks 5 (Jan, 2024)
Funding
Latest funding round	Latest funding round N/A	Latest funding round $ 110m (almost 4 years ago)	Latest funding round N/A	Latest funding round $ 31m (over 5 years ago)	Latest funding round N/A
Total funding raised	Total funding raised N/A	Total funding raised $ 161.4m	Total funding raised N/A	Total funding raised $ 82.5m	Total funding raised $ 841.1m