Auto Trader Competitors and Similar CompaniesClear all
Auto Trader's competitors and similar companies include TrueCar and CarGurus.
 TrueCar TrueCar (formerly known as Zag Sales Strategy) is a company that provides automotive digital marketplace solutions. |  CarGurus CarGurus is a company that operates an automotive marketplace platform for new and used cars. | ||
Founding Date | Founding Date 1977 | Founding Date 2005 | Founding Date 2006 |
Type | Type Public | Type Public | Type Public |
Tags | |||
Locations | Locations Manchester, GB HQ London, GB | Locations Santa Monica, US HQ | Locations Cambridge, US HQ Dublin, IE |
Employees | Employees 1,296 | Employees 32427% decrease | Employees 1,3434% decrease |
Valuation ($) | Valuation ($) 10.2 b | Valuation ($) 349.9 m | Valuation ($) 3.3 b |
Financial | |||
Revenue (est.) | Revenue (est.) £601.1m (FY, 2025) | Revenue (est.) $175.6m (FY, 2024) | Revenue (est.) $907m (FY, 2025) |
Cost of goods | Cost of goods £26.2m (FY, 2025) | Cost of goods N/A | Cost of goods $65.5m (FY, 2025) |
Gross profit | Gross profit £574.9m (FY, 2025) | Gross profit N/A | Gross profit $841.5m (FY, 2025) |
Net income | Net income £282.6m (FY, 2025) | Net income ($31m) (FY, 2024) | Net income $155.9m (FY, 2025) |
Funding | |||
Total funding raised | Total funding raised N/A | Total funding raised $ 332.4m | Total funding raised $ 1.8m |
For sources of this data, please see the company profile
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TrueCar
HQ
Santa Monica, US
Employees
324↓ 27% decrease
TrueCar (formerly known as Zag Sales Strategy) is a company that provides automotive digital marketplace solutions.
View companyCarGurus
HQ
Cambridge, US
Employees
1,343↓ 4% decrease
CarGurus is a company that operates an automotive marketplace platform for new and used cars.
View company