Auto Trader Competitors and Similar CompaniesClear all
Auto Trader's competitors and similar companies include TrueCar.
 TrueCar TrueCar (formerly known as Zag Sales Strategy) is a company that provides automotive digital marketplace solutions. | ||
Founding Date | Founding Date 1977 | Founding Date 2005 |
Type | Type Public | Type Public |
Tags | ||
Locations | Locations Manchester, GB HQ London, GB | Locations Santa Monica, US HQ |
Employees | Employees 1,296 | Employees 32427% decrease |
Valuation ($) | Valuation ($) 10.2 b | Valuation ($) 349.9 m |
Financial | ||
Revenue (est.) | Revenue (est.) £601.1m (FY, 2025) | Revenue (est.) $175.6m (FY, 2024) |
Net income | Net income £282.6m (FY, 2025) | Net income ($31m) (FY, 2024) |
For sources of this data, please see the company profile
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TrueCar
HQ
Santa Monica, US
Employees
324↓ 27% decrease
TrueCar (formerly known as Zag Sales Strategy) is a company that provides automotive digital marketplace solutions.
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