TrueCar is an information and technology platform that enables its users to communicate with TrueCar Certified Dealers for a hassle-free car buying experience. TrueCar empowers car buyers by giving them transparent insight into what others actually paid, upfront pricing info, a guaranteed savings certificate and a connection to a trusted TrueCar Certified Dealer to seamlessly complete the car purchase. TrueCar's transparent upfront pricing info and guaranteed savings certificate makes the car buying process simple.

Company Growth (employees)
Santa Monica, US
Size (employees)
650 (est)+14%
TrueCar was founded in 2005 and is headquartered in Santa Monica, US

Key People at TrueCar

Scott Painter

Scott Painter

Founder, CEO & Board Chairman
Mike Guthrie

Mike Guthrie

Marla Hunter

Marla Hunter

VP, People
Jim Nguyen

Jim Nguyen

Co - Founder & EVP, Corporate & Partner Development

TrueCar Office Locations

TrueCar has offices in Santa Monica, Bee Cave, Santa Barbara and San Francisco
Santa Monica, US (HQ)
200 120 Broadway
San Francisco, US
98 Battery St
Santa Barbara, US
3760 State Street
Bee Cave, US
13412 Galleria Circle

TrueCar Data and Metrics

TrueCar Financial Metrics

TrueCar's revenue was reported to be $277.5 m in FY, 2016 which is a 7% increase from the previous period.

Revenue (FY, 2016)

277.5 m

Revenue growth (FY, 2015 - FY, 2016), %


Gross profit (FY, 2016)

252.3 m

Gross profit margin (FY, 2016), %


Net income (FY, 2016)

(41.7 m)

EBIT (FY, 2016)

(38.9 m)

Market capitalization (19-Jul-2017)

2 b

Closing share price (19-Jul-2017)


Cash (31-Dec-2016)

107.7 m
TrueCar's current market capitalization is $2 b.
USDFY, 2014FY, 2015FY, 2016


206.6 m259.8 m277.5 m

Revenue growth, %


Cost of goods sold

17.5 m23.7 m25.2 m

Gross profit

189.1 m236.2 m252.3 m

Gross profit Margin, %


Sales and marketing expense

128.6 m151 m154.4 m

R&D expense

36.6 m48 m53.6 m

General and administrative expense

58.3 m83.5 m59.9 m

Operating expense total

254.2 m323.8 m316.4 m


(47.5 m)(64 m)(38.9 m)

EBIT margin, %


Interest expense

(380 k)(443 k)(2.5 m)

Interest income

59 k107 k376 k

Pre tax profit

(64.3 m)(41.1 m)

Income tax expense

(640 k)606 k655 k

Net Income

(48.4 m)(64.9 m)(41.7 m)
USDY, 2011Y, 2012Y, 2013FY, 2014FY, 2015FY, 2016


11.9 m22.1 m43.8 m147.5 m112.4 m107.7 m

Accounts Receivable

133 m


625 k620 k

Current Assets

184.5 m153 m152.9 m


30.7 m71.4 m66.9 m


53.3 m53.3 m53.3 m

Total Assets

297 m302.4 m294.4 m

Accounts Payable

12.8 m18.9 m13.8 m

Current Liabilities

38.9 m39.1 m35.4 m

Total Liabilities

69.9 m

Additional Paid-in Capital

460.2 m508.6 m542.8 m

Retained Earnings

(211 m)(275.9 m)(318.2 m)

Total Equity

249.2 m232.7 m224.6 m

Financial Leverage

1.2 x1.3 x1.3 x
USDFY, 2014FY, 2015FY, 2016

Net Income

(48.4 m)(64.9 m)(41.7 m)

Depreciation and Amortization

13 m17.3 m23.2 m

Accounts Receivable

(10.4 m)(5.9 m)(4.4 m)

Accounts Payable

3.4 m5.3 m(4.6 m)

Cash From Operating Activities

103.7 m(35.2 m)2.8 m

Purchases of PP&E

(15.5 m)(29.8 m)(16.6 m)

Cash From Investing Activities

(9.8 m)(29.8 m)(16.6 m)

Cash From Financing Activities

110.4 m6 m9.2 m

Interest Paid

139 k617 k2.1 m

Income Taxes Paid

20 k48 k82 k
Y, 2016

Financial Leverage

1.3 x

TrueCar Operating Metrics

    TrueCar Market Value History

    TrueCar Revenue Breakdown

    TrueCar Median Salaries

    Source: 55 public H-1B filings from TrueCar

    TrueCar Online and Social Media Presence

    TrueCar News and Updates

    TrueCar Company Life and Culture

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