TrueCar is an information and technology platform that enables its users to communicate with TrueCar Certified Dealers for a hassle-free car-buying experience.
Our mission is simple: make the car-buying process simple, fair and fun. Achieving this goal begins with analyzing the most accurate, timely and comprehensive pricing information available. Then making it easy to understand and available; free of charge. This kind of pricing information will allow you to recognize a fair price based on what others actually paid. The result: consumers and dealers have a guide that helps them establish a baseline of trust and the parameters of a fair deal.
We also understand that price isn’t the only thing that matters. You also want a great experience. We partnered with a national network of over 10,000 dealers who also believe that truth, transparency and fairness are the foundation of a great car-buying experience. Additionally, we’ve partnered with some of the nation’s largest and most respected organizations including AAA, American Express, Consumer Reports, Sam's Club and USAA, to educate their members about the automotive market, savings and incentives available.
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