OverviewSuggest Edit

TrueCar is an information and technology platform that enables its users to communicate with TrueCar Certified Dealers for a hassle-free car buying experience. It empowers car buyers by giving them transparent insight into what others actually paid, upfront pricing info, a guaranteed savings certificate and a connection to a trusted TrueCar Certified Dealer to seamlessly complete the car purchase. TrueCar's transparent upfront pricing info and guaranteed savings certificate make the car-buying process simple.

TypePublic
Founded2005
HQSanta Monica, CA, US
Websitetruecar.com
Employee Ratings3
Overall CultureC-

Latest Updates

Employees (est.) (Dec 2018)773(+13%)
Revenue (FY, 2019)$353.9 M
Share Price (Feb 2021)$5.3 (+6%)
Cybersecurity ratingBMore

Key People/Management at TrueCar

Mike Darrow

Mike Darrow

Executive Vice President of OEM and Partner Development, President of ALG
Chip Perry

Chip Perry

President and Chief Executive Officer
Neeraj Gunsagar

Neeraj Gunsagar

Executive Vice President, Chief Marketing Officer
Lucas Donat

Lucas Donat

Executive Vice President, Chief Brand Officer
Brian Skutta

Brian Skutta

Executive Vice President, Dealer Sales and Service
Tommy McClung

Tommy McClung

Executive Vice President, Chief Technology Officer
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TrueCar Office Locations

TrueCar has an office in Santa Monica
Santa Monica, CA, US (HQ)
120 Broadway #200
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TrueCar Financials and Metrics

TrueCar Revenue

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View revenue for all periods
TrueCar's revenue was reported to be $353.88 m in FY, 2019
USD

Revenue (Q3, 2020)

77.2m

Net income (Q3, 2020)

11.6m

EBIT (Q3, 2020)

9.7m

Market capitalization (25-Feb-2021)

555.3m

Closing stock price (25-Feb-2021)

5.3

Cash (30-Sept-2020)

178.7m

EV

414.6m
TrueCar's current market capitalization is $555.3 m.
Annual
USDFY, 2014FY, 2015FY, 2016FY, 2017FY, 2018FY, 2019

Revenue

206.6m259.8m277.5m323.1m353.6m353.9m

Revenue growth, %

26%7%

Cost of goods sold

17.5m23.7m25.2m28.2m31.2m33.4m

Gross profit

189.1m236.2m252.3m294.9m322.4m320.5m
Quarterly
USDQ2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020

Revenue

50.5m56.8m58.6m65.3m72.4m61.9m66.4m75.1m75.8m81.8m82.4m81.1m87.9m93.6m85.6m88.1m90.6m83.5m62.7m77.2m

Cost of goods sold

4.1m4.7m5.8m5.9m6.0m6.2m6.4m6.3m6.4m7.1m7.1m7.5m7.8m7.7m8.9m8.3m8.4m7.2m

Gross profit

46.4m52.1m52.8m59.4m66.5m55.6m60.1m68.8m69.4m74.7m75.4m73.6m80.1m85.8m76.6m79.7m82.2m76.3m

Gross profit Margin, %

92%92%90%91%92%90%90%92%92%91%91%91%91%92%90%91%91%91%
Annual
USDY, 2011Y, 2012Y, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018FY, 2019

Cash

11.9m22.1m43.8m147.5m112.4m107.7m197.8m196.1m181.5m

Accounts Receivable

133.0m39.2m47.8m44.9m

Prepaid Expenses

5.5m7.5m7.2m

Inventories

625.0k620.0k
Annual
USDFY, 2014FY, 2015FY, 2016FY, 2017FY, 2018FY, 2019

Net Income

(48.4m)(64.9m)(41.7m)(32.8m)(28.3m)(54.9m)

Depreciation and Amortization

13.0m17.3m23.2m

Accounts Payable

3.4m5.3m(4.6m)4.8m7.5m(4.9m)

Cash From Operating Activities

103.7m(35.2m)2.8m22.1m24.8m20.3m
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TrueCar Revenue Breakdown

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TrueCar revenue breakdown by business segment: 93.5% from Transaction Revenue and 6.5% from Forecasts, Consulting and Other Revenue

TrueCar Cybersecurity Score

Cybersecurity ratingPremium dataset

B

84/100

SecurityScorecard logo

TrueCar Environment, Social & Governance (ESG) Ratings

CSRHub ESG ratingPremium dataset

40-49

out of 100

CSRHub logo

TrueCar Online and Social Media Presence

Embed Graph

TrueCar Company Culture

  • Overall Culture

    C-

    63/100

  • CEO Rating

    B-

    71/100

  • Compensation

    A-

    83/100

  • Diversity

    D

    57/100

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TrueCar News and Updates

TrueCar Shares Best End-of-Month Cash, Lease and Finance Deals on New Vehicles for February 2021

SANTA MONICA, Calif., Feb. 18, 2021 /PRNewswire/ -- TrueCar, Inc. (NASDAQ: TRUE), the most efficient and transparent online destination to find a car, today announced its list of the best end-of-month deals on new and used vehicle purchases and trade-in values for February 2021. "Used...

TrueCar Partners with HyreCar to Provide its Car-Sharing Marketplace with a Modern Digital Car Buying and Trade-In Solution

SANTA MONICA, Calif. and LOS ANGELES, Feb. 10, 2021 /PRNewswire/ -- TrueCar, Inc. (NASDAQ: TRUE), the most efficient and transparent way to find a car and HyreCar Inc. (NASDAQ: HYRE), the car-sharing marketplace for ridesharing, food, and package delivery services, today announced their...

TrueCar and OnePoll Study Reveals American Attitudes about Learning to Drive and Teaching Someone Else to Drive

SANTA MONICA, Calif., Jan. 28, 2021 /PRNewswire/ -- TrueCar, Inc., (NASDAQ: TRUE), the most efficient and transparent online destination to find a car, commissioned One Poll to conduct a study that would uncover how Americans experienced learning to drive and teaching someone else to...

TrueCar Forecasts Industry Retail Sales Soar 34% for the 4th Quarter

Average Transaction Price Hits All-Time Record Average Transaction Price Hits All-Time Record

TrueCar Shares Best End-of-Year Cash, Lease and Finance Deals on New Vehicles for December 2020

Plus Best Deals on Used Vehicle and Trade-Ins Plus Best Deals on Used Vehicle and Trade-Ins

TrueCar Closes Sale of ALG Subsidiary to J.D. Power

SANTA MONICA, Calif., Nov. 30, 2020 (GLOBE NEWSWIRE) -- TrueCar, Inc. (NASDAQ: TRUE), the most efficient and transparent online destination to find a car, announced today that it closed the previously announced sale of its ALG subsidiary to J.D. Power.
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TrueCar Blogs

TrueCar Reports Fourth Quarter and Full Year 2020 Financial Results

SANTA MONICA, Calif. , Feb. 24, 2021 /PRNewswire/ --  TrueCar, Inc. (NASDAQ: TRUE) today announced its financial results for the fourth quarter and fiscal year ended December 31, 2020 .     Fourth Quarter 2020 Financial Highlights The following financial results reflect continuing operations only:

TrueCar and GovX Partner to Launch New Auto Buying Program Powered by TrueCar Military

Military, First Responders and Law Enforcement will have access to cost-savings, upfront VIN-based pricing, and a modern digital deal building experience SANTA MONICA, Calif., Feb. 23, 2021 /PRNewswire/ --  TrueCar, Inc.   (NASDAQ: TRUE), the most efficient and transparent online

TrueCar Forecasts New Vehicle Retail Sales Flat, Used Retail Sales Down for February 2021

Average transaction price continues to increase, while incentives reach lowest levels since 2017 SANTA MONICA, Calif. (February 23, 2021) – TrueCar, Inc ., the most efficient and transparent way to find a car, projects total new vehicle sales will reach 1,170,856 units in   February 2021, down 7.6%

TrueCar to Announce Fourth Quarter Financial Results on February 24

TrueCar to Announce Fourth Quarter Financial Results on February 24 Content Import Wed, 02/10/2021 - 09:02 TrueCar to Announce Fourth Quarter Financial Results on February 24 February 10, 2021 This release is a backfill from a News Wire General…

How Electric Vehicles Save You Money

The post How Electric Vehicles Save You Money appeared first on TrueCar Blog.

Am I Writing Great UX Copy? Ask Yourself These 7 Questions to Find Out

By: Kate SeldmanWhen I landed the role of Product Writer at TrueCar, I’d held several other positions that focused on capturing a brand’s voice and engaging with its audience. At TrueCar, as the sole writer on the product team, I’ve gotten the chance to really hone these skills: I write everything f…
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TrueCar Frequently Asked Questions

  • When was TrueCar founded?

    TrueCar was founded in 2005.

  • Who are TrueCar key executives?

    TrueCar's key executives are Mike Darrow, Chip Perry and Neeraj Gunsagar.

  • How many employees does TrueCar have?

    TrueCar has 773 employees.

  • What is TrueCar revenue?

    Latest TrueCar annual revenue is $353.9 m.

  • What is TrueCar revenue per employee?

    Latest TrueCar revenue per employee is $457.8 k.

  • Who are TrueCar competitors?

    Competitors of TrueCar include Cox Automotive, Kelley Blue Book and Cars.com.

  • Where is TrueCar headquarters?

    TrueCar headquarters is located at 120 Broadway #200, Santa Monica.

  • Where are TrueCar offices?

    TrueCar has an office in Santa Monica.

  • How many offices does TrueCar have?

    TrueCar has 1 office.