OverviewSuggest Edit

TrueCar is an information and technology platform that enables its users to communicate with TrueCar Certified Dealers for a hassle-free car buying experience. It empowers car buyers by giving them transparent insight into what others actually paid, upfront pricing info, a guaranteed savings certificate and a connection to a trusted TrueCar Certified Dealer to seamlessly complete the car purchase. TrueCar's transparent upfront pricing info and guaranteed savings certificate make the car-buying process simple.

TypePublic
Founded2005
HQSanta Monica, CA, US
Websitetruecar.com
Employee Ratings3.2
Overall CultureC-

Latest Updates

Employees (est.) (Dec 2018)773(+13%)
Job Openings50
Revenue (FY, 2020)$278.7 M(-21%)
Share Price (Jun 2021)$5.3
Cybersecurity ratingDMore

Key People/Management at TrueCar

Mike Darrow

Mike Darrow

President and Chief Executive Officer
Jantoon Reigersman

Jantoon Reigersman

Chief Financial Officer
John Foster

John Foster

Executive Vice President, People
Beth Mach

Beth Mach

Chief Consumer Officer
Elias Rokos

Elias Rokos

Chief Technology Officer
Jeff Swart

Jeff Swart

Executive Vice President & General Counsel
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TrueCar Office Locations

TrueCar has an office in Santa Monica
Santa Monica, CA, US (HQ)
120 Broadway #200
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TrueCar Financials and Metrics

TrueCar Revenue

TrueCar's revenue was reported to be $278.68 m in FY, 2020
USD

Revenue (Q1, 2021)

65.1m

Net income (Q1, 2021)

(8.4m)

EBIT (Q1, 2021)

(8.6m)

Market capitalization (11-Jun-2021)

522.0m

Closing stock price (11-Jun-2021)

5.3

Cash (31-Mar-2021)

274.6m

EV

282.9m
TrueCar's current market capitalization is $522 m.
Annual
USDFY, 2014FY, 2015FY, 2016FY, 2017FY, 2018FY, 2019FY, 2020

Revenue

206.6m259.8m277.5m323.1m353.6m353.9m278.7m

Revenue growth, %

26%7%

Cost of goods sold

17.5m23.7m25.2m28.2m31.2m33.4m

Gross profit

189.1m236.2m252.3m294.9m322.4m320.5m
Quarterly
USDQ2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019Q1, 2020Q2, 2020Q3, 2020Q1, 2021

Revenue

50.5m56.8m58.6m65.3m72.4m61.9m66.4m75.1m75.8m81.8m82.4m81.1m87.9m93.6m85.6m88.1m90.6m83.5m62.7m77.2m65.1m

Cost of goods sold

4.1m4.7m5.8m5.9m6.0m6.2m6.4m6.3m6.4m7.1m7.1m7.5m7.8m7.7m8.9m8.3m8.4m7.2m

Gross profit

46.4m52.1m52.8m59.4m66.5m55.6m60.1m68.8m69.4m74.7m75.4m73.6m80.1m85.8m76.6m79.7m82.2m76.3m

Gross profit Margin, %

92%92%90%91%92%90%90%92%92%91%91%91%91%92%90%91%91%91%
Annual
USDY, 2011Y, 2012Y, 2013FY, 2014FY, 2015FY, 2016FY, 2017FY, 2018FY, 2019FY, 2020

Cash

11.9m22.1m43.8m147.5m112.4m107.7m197.8m196.1m181.5m273.3m

Accounts Receivable

133.0m39.2m47.8m44.9m32.9m

Prepaid Expenses

5.5m7.5m7.2m5.8m

Inventories

625.0k620.0k
Annual
USDFY, 2014FY, 2015FY, 2016FY, 2017FY, 2018FY, 2019FY, 2020

Net Income

(48.4m)(64.9m)(41.7m)(32.8m)(28.3m)(54.9m)76.5m

Depreciation and Amortization

13.0m17.3m23.2m

Accounts Payable

3.4m5.3m(4.6m)4.8m7.5m(4.9m)(8.2m)

Cash From Operating Activities

103.7m(35.2m)2.8m22.1m24.8m20.3m39.1m
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TrueCar Operating Metrics

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TrueCar Revenue Breakdown

Embed Graph

TrueCar revenue breakdown by business segment: 93.5% from Transaction Revenue and 6.5% from Forecasts, Consulting and Other Revenue

TrueCar Cybersecurity Score

Cybersecurity ratingPremium dataset

D

67/100

SecurityScorecard logo

TrueCar Environment, Social & Governance (ESG) Ratings

CSRHub ESG ratingPremium dataset

40-49

out of 100

CSRHub logo

TrueCar Online and Social Media Presence

Embed Graph

TrueCar Company Culture

  • Overall Culture

    C-

    63/100

  • CEO Rating

    B-

    71/100

  • Compensation

    A-

    83/100

  • Diversity

    D

    57/100

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TrueCar News and Updates

TrueCar Shares Best Cash, Lease and Finance Deals on New Vehicles for May 2021

SANTA MONICA, Calif., May 20, 2021 /PRNewswire/ -- TrueCar, Inc. (NASDAQ: TRUE), the most efficient and transparent online destination to find a car, shares its list of best cash, lease and finance deals on new cars for May 2021. "Vehicle supply continues to be adversely impacted by the...

TrueCar Makes Donation to DAV and Announces Dealership Winners of $21K Challenge From NADA

SANTA MONICA, Calif., March 15, 2021 /PRNewswire/ -- TrueCar, Inc. (NASDAQ: TRUE), the most efficient and transparent online destination to find a car, announces a donation to DAV (Disabled American Veterans) and the four nonprofit organizations of choice from the winning dealerships of...

Used Vehicle Market Size to Hit USD 1,917.35 Billion at 1.64% CAGR; Leading Players Such as Asbury and TrueCar to Concentrate on Augmenting Sales via Online Platforms: Fortune Business Insights™

Used Vehicle Market Key Players Studied in this Report are OLX (India), eBay Inc. (California, United States),Cox Automotive (Georgia, United States), CarMax Business Services, LLC (United States), AutoNation Inc. (Florida, United States), Asbury Automotive Group (Georgia, United States), Alibaba.co…

TrueCar Shares Best End-of-Month Cash, Lease and Finance Deals on New Vehicles for February 2021

SANTA MONICA, Calif., Feb. 18, 2021 /PRNewswire/ -- TrueCar, Inc. (NASDAQ: TRUE), the most efficient and transparent online destination to find a car, today announced its list of the best end-of-month deals on new and used vehicle purchases and trade-in values for February 2021. "Used...

TrueCar Partners with HyreCar to Provide its Car-Sharing Marketplace with a Modern Digital Car Buying and Trade-In Solution

SANTA MONICA, Calif. and LOS ANGELES, Feb. 10, 2021 /PRNewswire/ -- TrueCar, Inc. (NASDAQ: TRUE), the most efficient and transparent way to find a car and HyreCar Inc. (NASDAQ: HYRE), the car-sharing marketplace for ridesharing, food, and package delivery services, today announced their...

TrueCar and OnePoll Study Reveals American Attitudes about Learning to Drive and Teaching Someone Else to Drive

SANTA MONICA, Calif., Jan. 28, 2021 /PRNewswire/ -- TrueCar, Inc., (NASDAQ: TRUE), the most efficient and transparent online destination to find a car, commissioned One Poll to conduct a study that would uncover how Americans experienced learning to drive and teaching someone else to...
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TrueCar Blogs

The Pros and Cons of Certified Pre-Owned Vehicles

There are more than a few things you should know before buying a used car, but with a little luck you can find a vehicle that represents an outstanding value. In recent years, a new category has appeared, one that helps inspire confidence while offering a great value. It’s not new or used, but certi…

10 Best Cars for Every Dad

The post 10 Best Cars for Every Dad appeared first on TrueCar Blog.

What to Know Before Buying a Used Car This Year

The post What to Know Before Buying a Used Car This Year appeared first on TrueCar Blog.

Why you Should Consider Leasing a Vehicle

The post Why you Should Consider Leasing a Vehicle appeared first on TrueCar Blog.

4WD and AWD: Do You Need Them?

When purchasing a new car, it’s tempting to sign up for as many extras as possible. If you’re like most people, you’re expecting this new car to last the next 11 years or so. After all, it can be tough to get stuck with a car that’s limited to basic functionality. That’s a logical line […] The post …

Best Cars for Road Trips

The post Best Cars for Road Trips appeared first on TrueCar Blog.
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TrueCar Frequently Asked Questions

  • When was TrueCar founded?

    TrueCar was founded in 2005.

  • Who are TrueCar key executives?

    TrueCar's key executives are Mike Darrow, Jantoon Reigersman and John Foster.

  • How many employees does TrueCar have?

    TrueCar has 773 employees.

  • What is TrueCar revenue?

    Latest TrueCar annual revenue is $278.7 m.

  • What is TrueCar revenue per employee?

    Latest TrueCar revenue per employee is $360.5 k.

  • Who are TrueCar competitors?

    Competitors of TrueCar include Cox Automotive, Kelley Blue Book and Cars.com.

  • Where is TrueCar headquarters?

    TrueCar headquarters is located at 120 Broadway #200, Santa Monica.

  • Where are TrueCar offices?

    TrueCar has an office in Santa Monica.

  • How many offices does TrueCar have?

    TrueCar has 1 office.