TrueCar is an information and technology platform that enables its users to communicate with TrueCar Certified Dealers for a hassle-free car buying experience. It empowers car buyers by giving them transparent insight into what others actually paid, upfront pricing info, a guaranteed savings certificate and a connection to a trusted TrueCar Certified Dealer to seamlessly complete the car purchase. TrueCar's transparent upfront pricing info and guaranteed savings certificate make the car-buying process simple.

Company Growth (employees)
Santa Monica, US
Size (employees)
650 (est)
TrueCar was founded in 2005 and is headquartered in Santa Monica, US

Key People/Management at TrueCar

Scott Painter

Scott Painter

Founder, CEO & Board Chairman
Mike Guthrie

Mike Guthrie

Marla Hunter

Marla Hunter

VP, People
Jim Nguyen

Jim Nguyen

Co - Founder & EVP, Corporate & Partner Development

TrueCar Office Locations

TrueCar has offices in Santa Monica, Bee Cave, Santa Barbara and San Francisco
Santa Monica, US (HQ)
200 120 Broadway
Bee Cave, US
13412 Galleria Circle
San Francisco, US
98 Battery St
Santa Barbara, US
3760 State Street
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TrueCar Financials and Metrics

TrueCar Financials

TrueCar's revenue was reported to be $277.5 m in FY, 2016

Revenue (Q2, 2017)

81.8 m

Gross profit (Q2, 2017)

74.7 m

Gross profit margin (Q2, 2017), %


Net income (Q2, 2017)

(8.1 m)

EBIT (Q2, 2017)

(7.5 m)

Market capitalization (22-Dec-2017)

1.1 b

Cash (30-Jun-2017)

181.7 m
TrueCar's current market capitalization is $1.1 b.
USDFY, 2014FY, 2015FY, 2016


206.6 m259.8 m277.5 m

Revenue growth, %


Cost of goods sold

17.5 m23.7 m25.2 m

Gross profit

189.1 m236.2 m252.3 m
USDQ2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017


50.5 m56.8 m58.6 m65.3 m72.4 m61.9 m66.4 m75.1 m75.8 m81.8 m

Cost of goods sold

4.1 m4.7 m5.8 m5.9 m6 m6.2 m6.4 m6.3 m6.4 m7.1 m

Gross profit

46.4 m52.1 m52.8 m59.4 m66.5 m55.6 m60.1 m68.8 m69.4 m74.7 m

Gross profit Margin, %

USDY, 2011Y, 2012Y, 2013FY, 2014FY, 2015FY, 2016


11.9 m22.1 m43.8 m147.5 m112.4 m107.7 m

Accounts Receivable

133 m


625 k620 k

Current Assets

184.5 m153 m152.9 m
USDQ2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017


111.8 m113 m143.1 m126 m123.7 m106 m103.1 m103 m114.5 m181.7 m

Current Assets

146.7 m150.4 m177.7 m168.2 m168 m141.6 m144.2 m147.5 m166.5 m226.9 m


17.1 m28.7 m56.1 m60.4 m68 m70.1 m68.7 m67.2 m68.5 m68.4 m


53.3 m53.3 m53.3 m53.3 m53.3 m53.3 m53.3 m53.3 m53.3 m53.3 m
USDFY, 2014FY, 2015FY, 2016

Net Income

(48.4 m)(64.9 m)(41.7 m)

Depreciation and Amortization

13 m17.3 m23.2 m

Accounts Receivable

(10.4 m)(5.9 m)(4.4 m)

Accounts Payable

3.4 m5.3 m(4.6 m)
USDQ2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017

Net Income

(25 m)(38.6 m)(11.6 m)(26.4 m)(37.5 m)(11.7 m)(26.3 m)(33.8 m)(6.8 m)(14.9 m)

Depreciation and Amortization

5.9 m9.2 m3.9 m8 m12.5 m5.9 m11.7 m17.7 m6.1 m11.7 m

Accounts Receivable

(6.2 m)(10.4 m)(256 k)(2.1 m)(9.2 m)3.5 m463 k(2.9 m)593 k(978 k)

Accounts Payable

491 k3.3 m(683 k)(274 k)7.3 m(6.1 m)(4.4 m)(5.1 m)(3.3 m)4.2 m
Y, 2017

Financial Leverage

1.2 x
Show all financial metrics

TrueCar Operating Metrics

Q1, 2014Q2, 2014Q3, 2014Q4, 2014Q1, 2015Q2, 2015Q3, 2015Q4, 2015Q1, 2016Q2, 2016Q3, 2016Q4, 2016Q1, 2017



Transaction Revenue per Franchise Dealer

$5.77 k$6.2 k$6.57 k$6.16 k$6.16 k$6.56 k$7.49 k$6.66 k$6.25 k$6.37 k$6.73 k$6.39 k$6.16 k

Average Monthly Unique Visitors

3.9 m4.2 m4.6 m4.4 m5.5 m6 m6.6 m5.9 m6.7 m6.7 m7.6 m7 m7.3 m

Unit Sales

126 k150 k172 k163 k169 k190 k208 k183 k175 k193 k221 k219 k218 k
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TrueCar Market Value History

TrueCar Revenue Breakdown

TrueCar Median Salaries

Source: 55 public H-1B filings from TrueCar

TrueCar's Web-traffic and Trends

TrueCar Online and Social Media Presence

TrueCar Company Life and Culture

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