TrueCar Competitors and Similar CompaniesClear all
TrueCar's competitors and similar companies include Cox Automotive, Kelley Blue Book, Cars.com, Carfax, Autocheck, Auto Trader and CarGurus.
 TrueCar TrueCar (formerly known as Zag Sales Strategy) is a company that provides automotive digital marketplace solutions. |  Cox Automotive Cox Automotive is a company that provides digital marketing, retail, financial and wholesale solutions for the automotive industry. |  Cars.com Cars.com (also known as Cars Commerce) is a company that provides digital marketplace solutions for the automotive industry. |  Carfax Carfax is a company that provides vehicle history information for buyers and sellers of used cars. |  Autocheck AutoCheck is a company that provides information about the vehicle's title, registration and usage history. |  CarGurus CarGurus is a company that operates an automotive marketplace platform for new and used cars. | |||
Founding Date | Founding Date 2005 | Founding Date 1898 | Founding Date 1926 | Founding Date 1998 | Founding Date 1986 | Founding Date 1999 | Founding Date 1977 | Founding Date 2006 |
Type | Type Public | Type Subsidiary | Type Subsidiary | Type Public | Type Subsidiary | Type Subsidiary | Type Public | Type Public |
Tags | ||||||||
Locations | Locations Santa Monica, US HQ | Locations Atlanta, US HQ Austin, US Euless, US Mission, US Burlington, US Carmel, US Draper, US | Locations Irvine, US HQ | Locations Chicago, US HQ | Locations Centreville, US HQ London, CA Columbia, US | Locations Schaumburg, US HQ | Locations Manchester, GB HQ London, GB | Locations Cambridge, US HQ Dublin, IE |
Employees | Employees 32427% decrease | Employees 10,3561% increase | Employees 438 | Employees 1,7006% increase | Employees 1,482 | Employees N/A | Employees 1,296 | Employees 1,3434% decrease |
Valuation ($) | Valuation ($) 349.9 m | Valuation ($) N/A | Valuation ($) N/A | Valuation ($) 1.1 b | Valuation ($) N/A | Valuation ($) N/A | Valuation ($) 10.2 b | Valuation ($) 3.3 b |
Financial | ||||||||
Revenue (est.) | Revenue (est.) $175.6m (FY, 2024) | Revenue (est.) N/A | Revenue (est.) N/A | Revenue (est.) $723.2m (FY, 2025) | Revenue (est.) N/A | Revenue (est.) N/A | Revenue (est.) £601.1m (FY, 2025) | Revenue (est.) $907m (FY, 2025) |
Cost of goods | Cost of goods N/A | Cost of goods N/A | Cost of goods N/A | Cost of goods N/A | Cost of goods N/A | Cost of goods N/A | Cost of goods £26.2m (FY, 2025) | Cost of goods $65.5m (FY, 2025) |
Gross profit | Gross profit N/A | Gross profit N/A | Gross profit N/A | Gross profit N/A | Gross profit N/A | Gross profit N/A | Gross profit £574.9m (FY, 2025) | Gross profit $841.5m (FY, 2025) |
Net income | Net income ($31m) (FY, 2024) | Net income N/A | Net income N/A | Net income $20.1m (FY, 2025) | Net income N/A | Net income N/A | Net income £282.6m (FY, 2025) | Net income $155.9m (FY, 2025) |
Operating ⚠ | ||||||||
Average Monthly Unique Visitors | Average Monthly Unique Visitors 7.7 m (Q3, 2017) | Average Monthly Unique Visitors N/A | Average Monthly Unique Visitors N/A | Average Monthly Unique Visitors 27.1 m (Q2, 2022) | Average Monthly Unique Visitors N/A | Average Monthly Unique Visitors N/A | Average Monthly Unique Visitors N/A | Average Monthly Unique Visitors N/A |
Dealers | Dealers N/A | Dealers 40 k (May, 2019) | Dealers N/A | Dealers 19.5 k (Q2, 2022) | Dealers N/A | Dealers N/A | Dealers N/A | Dealers 31.3 k (Q3, 2022) |
Trademarks (US) | Trademarks (US) N/A | Trademarks (US) 47 (May, 2022) | Trademarks (US) 14 (Feb, 2024) | Trademarks (US) N/A | Trademarks (US) N/A | Trademarks (US) N/A | Trademarks (US) N/A | Trademarks (US) N/A |
Funding | ||||||||
Total funding raised | Total funding raised $ 332.4m | Total funding raised N/A | Total funding raised N/A | Total funding raised N/A | Total funding raised N/A | Total funding raised N/A | Total funding raised N/A | Total funding raised $ 1.8m |
For sources of this data, please see the company profile
View Company Profiles
Cox Automotive
HQ
Atlanta, US
Cox Automotive is a company that provides digital marketing, retail, financial and wholesale solutions for the automotive industry.
View company
Kelley Blue Book
HQ
Irvine, US
Kelley Blue Book is a company that specializes in new and used vehicles.
View companyCars.com
HQ
Chicago, US
Employees
1,700↑ 6% increase
Cars.com (also known as Cars Commerce) is a company that provides digital marketplace solutions for the automotive industry.
View companyCarfax
HQ
Centreville, US
Carfax is a company that provides vehicle history information for buyers and sellers of used cars.
View company