![]() TrueCar TrueCar (formerly known as Zag Sales Strategy) is a company that provides automotive digital marketplace solutions. | CarGurus CarGurus is a company that operates an automotive marketplace platform for new and used cars. | ||||
Founding Date | Founding Date 1977 | Founding Date 2012 | Founding Date 1966 | Founding Date 2005 | Founding Date 2006 |
Type | Type Public | Type Private | Type Subsidiary | Type Public | Type Public |
Tags | |||||
Locations | Locations Manchester, GB HQ London, GB | Locations Berlin, DE HQ Brunn Am Gebirge, AT Feldkirch, AT Klagenfurt, AT Mils, AT Vienna, AT Ans, BE see more | Locations Santa Monica, US HQ | Locations Santa Monica, US HQ | Locations Cambridge, US HQ Dublin, IE |
Employees | Employees 1,296 | Employees 4,1382% increase | Employees 6011% increase | Employees 32427% decrease | Employees 1,3434% decrease |
Valuation ($) | Valuation ($) 10.2 b | Valuation ($) 3.4 b | Valuation ($) N/A | Valuation ($) 349.9 m | Valuation ($) 3.3 b |
Financial | |||||
Revenue (est.) | Revenue (est.) £601.1m (FY, 2025) | Revenue (est.) €2.2b (FY, 2017) | Revenue (est.) N/A | Revenue (est.) $175.6m (FY, 2024) | Revenue (est.) $907m (FY, 2025) |
Cost of goods | Cost of goods £26.2m (FY, 2025) | Cost of goods N/A | Cost of goods N/A | Cost of goods N/A | Cost of goods $65.5m (FY, 2025) |
Gross profit | Gross profit £574.9m (FY, 2025) | Gross profit N/A | Gross profit N/A | Gross profit N/A | Gross profit $841.5m (FY, 2025) |
Net income | Net income £282.6m (FY, 2025) | Net income N/A | Net income N/A | Net income ($31m) (FY, 2024) | Net income $155.9m (FY, 2025) |
Operating ⚠ | |||||
Dealers | Dealers N/A | Dealers N/A | Dealers 13 k (Jan, 2018) | Dealers N/A | Dealers 31.3 k (Q3, 2022) |
Funding | |||||
Total funding raised | Total funding raised N/A | Total funding raised $ 1.4b | Total funding raised $ 50m | Total funding raised $ 332.4m | Total funding raised $ 1.8m |

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