OverviewSuggest Edit

Edmunds is an online resource for automotive information. Its website includes prices for new and used vehicles, dealer and inventory listings, a database of national and regional incentives and rebates, vehicle test drive reviews, and tips and advice on all aspects of car purchases and ownership. Edmunds.com provides data through its pricing tools such as True Market Value New Vehicle Calculator that displays the estimated average price consumers are paying when buying new vehicles. The Edmunds.com True Market Value Used Vehicle Appraiser estimates the actual transaction prices for used vehicles bought and sold by dealers and private parties.

HQSanta Monica, CA, US
Employee Ratings3.7
Overall CultureD+

Latest Updates

Employees (est.) (Feb 2021)537
Cybersecurity ratingBMore

Key People/Management at Edmunds

Avi Steinlauf

Avi Steinlauf

Chief Executive Officer and Director
Seth Berkowitz

Seth Berkowitz

Allen Ollis

Allen Ollis

Executive Vice President, Chief Financial Officer and Assistant Secretary
George Kang

George Kang

Chief Revenue Officer
Eugene Park

Eugene Park

Chief Product Officer
Lisa Murison

Lisa Murison

Executive Vice President, Chief Legal & People Officer
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Edmunds Office Locations

Edmunds has offices in Santa Monica and Detroit
Santa Monica, CA, US (HQ)
2401 Colorado Ave
Detroit, MI, US
Detroit, MI, USA
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Edmunds Financials and Metrics

Summary Metrics

Founding Date


Edmunds total Funding

$50 m

Edmunds latest funding size

$50 m

Time since last funding

a year ago

Edmunds investors

Edmunds's latest funding round in January 2020 was reported to be $50 m. In total, Edmunds has raised $50 m
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Edmunds Operating Metrics

Jan, 2016Dec, 2016Jan, 2018May, 2018

Active Partner Dealers

10 k13 k

Data Traffic, GB

40 k


13 k

Monthly Visitors

20 m
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Edmunds Acquisitions / Subsidiaries

Company NameDateDeal Size
CarcodeSMSOctober 28, 2014

Human Capital Metrics

Source: fortune.com
Embed Graph
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Edmunds Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Edmunds Online and Social Media Presence

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Edmunds Company Culture

  • Overall Culture



  • CEO Rating



  • Compensation



  • Diversity



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Edmunds News and Updates

Edmunds Says 2021 Will Have Record US EV Sales

A couple weeks ago, Edmunds predicted that 2021 would be a record year for electric vehicle sales, rising from 1.9% of sales in 2020 to an estimated 2.5% this year. “After years of speculation and empty promises, 2021 is actually shaping up to be a pivotal year for growth in the EV sector,” said Jes…

Some Reasons Why Tesla Doesn’t Do As Well In Edmunds Range Testing

In a recent Twitter post by Edmunds, the company said Tesla’s vehicles consistently fail to achieve EPA range estimates, while EVs from other manufacturers often exceed them. The fact is every single Tesla we've tested has failed to hit its EPA range estimate: https://t.co/6ze4lqVBIy — Edmunds (@edm…

CarEdge.com Provides Vehicle Shoppers Big Data Analytics to Compete with Edmunds, KBB and JD Power

BOSTON, Jan. 26, 2021 (GLOBE NEWSWIRE) -- CarEdge.com announced today that it has completed Phase I of its automotive research and listings website, to compete directly with auto research sites Edmunds, KBB, JD Power, Black Book and Consumer Reports. The company’s website also reached 1,300,000 un…

Car E-Commerce Market to See Massive Growth by 2026 | AutoTrader, Edmunds, CarMax, Amazon

Stay up-to-date with Car E-Commerce Market research offered by HTF MI. Check how key trends and emerging drivers are shaping this industry growth. Posted via Industry Today. Follow us on Twitter @IndustryToday

Sieben Edmunds Miller Advises MN Bars and Restaurants that Don't Comply with Executive Order to Close Due to COVID-19 are Subject to Criminal Charges

MENDOTA HEIGHTS, Minn., March 25, 2020 /PRNewswire/ -- The law firm of Sieben Edmunds Miller would like to remind bars and restaurants in Minnesota that decide to stay open despite the Governor's Order to close, that they may be subject to criminal penalties including fines and possible...

Kia, Porsche, Audi Score the Most Attention from Car Shoppers on Edmunds During the Big Game

SANTA MONICA, Calif., Feb. 3, 2020 /PRNewswire/ -- Although the big game might have had one of the most nail-biting fourth quarters in recent memory, automakers who used the event to drive curiosity for new models and features almost guaranteed an immediate victory in terms of generating...
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Edmunds Frequently Asked Questions

  • When was Edmunds founded?

    Edmunds was founded in 1966.

  • Who are Edmunds key executives?

    Edmunds's key executives are Avi Steinlauf, Seth Berkowitz and Allen Ollis.

  • How many employees does Edmunds have?

    Edmunds has 537 employees.

  • Who are Edmunds competitors?

    Competitors of Edmunds include PureCars, Cars.com and Kelley Blue Book.

  • Where is Edmunds headquarters?

    Edmunds headquarters is located at 2401 Colorado Ave, Santa Monica.

  • Where are Edmunds offices?

    Edmunds has offices in Santa Monica and Detroit.

  • How many offices does Edmunds have?

    Edmunds has 2 offices.