AutoWeb operates as an automotive marketing services company. It assists automotive retail dealers and manufacturers to market and sell new and used vehicles to consumers through its programs. The Company offers new vehicle lead program and used vehicle lead program, as well as finance leads program, which provides vehicle financing and other services from dealers or financial institutions, and other products and services. It owns and operates an automotive website that offers consumers the information and tools to aid them with their automotive purchase decisions, and an automotive search engine that enables manufacturers and dealers to optimize advertising campaigns.