Auto Trader Competitors and Similar CompaniesClear all

TrueCar's competitors and similar companies include CarGurus.
TrueCar
TrueCar
TrueCar (formerly known as Zag Sales Strategy) is a company that provides automotive digital marketplace solutions.
CarGurus
CarGurus
CarGurus is a company that operates an automotive marketplace platform for new and used cars.
Founding Date
Founding Date
2005
Founding Date
2006
Type
Type
Public
Type
Public
Tags
Locations
Locations
Santa Monica, US HQ
Locations
Cambridge, US HQ
Dublin, IE
Employees
Employees
32427% decrease
Employees
1,3434% decrease
Valuation ($)
Valuation ($)
349.9 m
Valuation ($)
3.3 b

Financial

Revenue (est.)
Revenue (est.)
$175.6m (FY, 2024)
Revenue (est.)
$907m (FY, 2025)
Net income
Net income
($31m) (FY, 2024)
Net income
$155.9m (FY, 2025)

Funding

Total funding raised
Total funding raised
$ 332.4m
Total funding raised
$ 1.8m
For sources of this data, please see the company profile

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CarGurus
HQ
Cambridge, US
Employees
1,343↓ 4% decrease

CarGurus is a company that operates an automotive marketplace platform for new and used cars.

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