YouGov Competitors and Similar CompaniesClear all

YouGov's competitors and similar companies include Ipsos and The Kantar Group.
YouGov
YouGov
YouGov is an online market research and data analytics company.
Ipsos
Ipsos
Ipsos is a company that provides market research and consulting services.
The Kantar Group
The Kantar Group
The Kantar Group is a company that provides marketing data and analytics solutions.
Founding Date
Founding Date
2000
Founding Date
1975
Founding Date
1994
Type
Type
Public
Type
Public
Type
Subsidiary
Tags
Locations
Locations
London, GB HQ
Perth, AU
Richmond, AU
Ultimo, AU
Toronto, CA
Copenhagen, DK
Helsinki, FI
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Locations
Paris, FR HQ
Tirana, AL
Algiers, DZ
North Sydney, AU
Perth, AU
South Yarra, AU
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Locations
London, GB HQ
Buenos Aires, AR
Cremorne, AU
Fortitude Valley, AU
Sydney, AU
Wien, AT
Dhaka, BD
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Employees
Employees
1,960
Employees
19,7012% decrease
Employees
34112% increase
Valuation ($)
Valuation ($)
698.5 m
Valuation ($)
2.2 b
Valuation ($)
N/A

Financial

Revenue (est.)
Revenue (est.)
£388.9m (FY, 2025)
Revenue (est.)
€2.5b (FY, 2025)
Revenue (est.)
£48.6m (FY, 2022)
Cost of goods
Cost of goods
£25.6m (FY, 2025)
Cost of goods
€793.8m (FY, 2025)
Cost of goods
N/A
Gross profit
Gross profit
£363.3m (FY, 2025)
Gross profit
€1.7b (FY, 2025)
Gross profit
N/A
Net income
Net income
£13.1m (FY, 2025)
Net income
€188.4m (FY, 2025)
Net income
(£108.1m) (FY, 2022)

Operating

Clients
Clients
4.3 k (FY, 2023)
Clients
5 k (FY, 2022)
Clients
N/A
Markets
Markets
59 (FY, 2023)
Markets
90 (FY, 2022)
Markets
90 (Jun, 2023)
For sources of this data, please see the company profile

View Company Profiles

Ipsos
HQ
Paris, FR
Employees
19,701↓ 2% decrease

Ipsos is a company that provides market research and consulting services.

View company
The Kantar Group
HQ
London, GB

The Kantar Group is a company that provides marketing data and analytics solutions.

View company