Xero competitorsClear all

Xero's top competitors include Intuit, Paychex, Sage, H&R Block, Bench, Gusto, ScaleFactor, CaseWare and CoreCare.
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Xero
Xero
Xero is a company that develops cloud-based accounting software for small and medium-sized businesses.
Intuit
Intuit
Intuit is a company that provides business and financial management solutions for small businesses, consumers, and accounting professionals.
Paychex
Paychex
Paychex is a company providing human capital management solutions for payroll, benefits, human resources, and insurance services.
Sage
Sage
Sage Group is a company that provides business management software and services for companies to manage their operations.
H&R Block
H&R Block
H&R Block is a company that provides customers with assisted income tax return preparation, digital do-it-yourself (DIY) tax solutions, and other services and products related to income tax return preparation.
Bench
Bench
Bench Accounting is a fintech company that offers an online bookkeeping service.
Gusto
Gusto
Gusto (formerly known as ZenPayroll) is a company developing payroll, benefits, and time tracking solutions.
ScaleFactor
ScaleFactor
ScaleFactor is a company developing finance software.
CaseWare
CaseWare
CaseWare is a company developing accounting and audit software solutions.
CoreCare
CoreCare
CoreCare is a technology company that allows healthcare providers to control their financial operations.
Founding Date
Founding Date
2006
Founding Date
1983
Founding Date
1971
Founding Date
1981
Founding Date
1955
Founding Date
2012
Founding Date
2011
Founding Date
2014
Founding Date
1988
Founding Date
2019
Type
Type
Public
Type
Public
Type
Public
Type
Public
Type
Public
Type
Private
Type
Private
Type
Private
Type
Private
Type
Private
Tags
Locations
Locations
HQ
Brisbane, AU
Canberra, AU
Melbourne, AU
Perth, AU
Sydney, AU
Sydney, AU
see more
Locations
Mountain View, US HQ
Sydney, AU
Sao Paulo, BR
Edmonton, CA
Mississauga, CA
Paris, FR
Bengaluru, IN
see more
Locations
Rochester, US HQ
Albany, US
Albuquerque, US
Allentown, US
Appleton, US
Auburn, US
Auburn, US
see more
Locations
Newcastle Upon Tyne, GB HQ
Chatswood, AU
Innaloo, AU
Melbourne, AU
Wien, AT
Bruxelles, BE
Liège, BE
see more
Locations
Kansas City, US HQ
Thornleigh, AU
Calgary, CA
Seoul, KR
Locations
Vancouver, CA HQ
Dover, US
Locations
San Francisco, US HQ
Denver, US
Locations
Austin, US HQ
Atlanta, US
Boston, US
Chicago, US
Cincinnati, US
Detroit, US
Milwaukee, US
see more
Locations
Toronto, CA HQ
Locations
Fort Worth, US HQ
New York, US
Employees
Employees
3,05513% increase
Employees
10,60013% increase
Employees
15,6001% decrease
Employees
12,5062% decrease
Employees
3,50013% increase
Employees
5642% increase
Employees
1,8053% increase
Employees
2077% decrease
Employees
3781% increase
Employees
19
Valuation ($)
Valuation ($)
15.1 b
Valuation ($)
176.9 b
Valuation ($)
44 b
Valuation ($)
10.7 b
Valuation ($)
4.3 b
Valuation ($)
N/A
Valuation ($)
3.8 b
Valuation ($)
N/A
Valuation ($)
N/A
Valuation ($)
N/A
Twitter followers
Twitter followers
78.4 k
Twitter followers
79.5 k
Twitter followers
11.8 k
Twitter followers
16.8 k
Twitter followers
39.3 k
Twitter followers
9.6 k
Twitter followers
17.9 k
Twitter followers
821
Twitter followers
1.6 k
Twitter followers
39
Number of tweets (last 30 days)
Number of tweets (last 30 days)
425
Number of tweets (last 30 days)
81
Number of tweets (last 30 days)
48
Number of tweets (last 30 days)
15
Number of tweets (last 30 days)
13
Number of tweets (last 30 days)
16
Number of tweets (last 30 days)
46
Number of tweets (last 30 days)
N/A
Number of tweets (last 30 days)
43
Number of tweets (last 30 days)
N/A
Average likes per tweet (last 30 days)
Average likes per tweet (last 30 days)
1.9
Average likes per tweet (last 30 days)
130.4
Average likes per tweet (last 30 days)
1.7
Average likes per tweet (last 30 days)
9.7
Average likes per tweet (last 30 days)
1.8
Average likes per tweet (last 30 days)
0.9
Average likes per tweet (last 30 days)
1.7
Average likes per tweet (last 30 days)
N/A
Average likes per tweet (last 30 days)
0.8
Average likes per tweet (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
Percentage of tweets with engagement (last 30 days)
42.12%
Percentage of tweets with engagement (last 30 days)
43.21%
Percentage of tweets with engagement (last 30 days)
77.08%
Percentage of tweets with engagement (last 30 days)
100%
Percentage of tweets with engagement (last 30 days)
69.23%
Percentage of tweets with engagement (last 30 days)
50%
Percentage of tweets with engagement (last 30 days)
36.96%
Percentage of tweets with engagement (last 30 days)
N/A
Percentage of tweets with engagement (last 30 days)
60.47%
Percentage of tweets with engagement (last 30 days)
N/A
Alexa Website Rank
Alexa Website Rank
644
Alexa Website Rank
142
Alexa Website Rank
5421
Alexa Website Rank
11091
Alexa Website Rank
5634
Alexa Website Rank
18168
Alexa Website Rank
13471
Alexa Website Rank
295176
Alexa Website Rank
296931
Alexa Website Rank
198556
Employee Rating
Employee Rating
4.3
Employee Rating
4.4
Employee Rating
3.8
Employee Rating
4.1
Employee Rating
3.8
Employee Rating
4.1
Employee Rating
3.6
Employee Rating
N/A
Employee Rating
3.4
Employee Rating
N/A

Financial

Revenue (est.)
Revenue (est.)
$552.8m (FY, 2019)
Revenue (est.)
$7.7b (FY, 2020)
Revenue (est.)
$4b (FY, 2020)
Revenue (est.)
£1.9b (FY, 2020)
Revenue (est.)
$2.6b (FY, 2020)
Revenue (est.)
N/A
Revenue (est.)
N/A
Revenue (est.)
N/A
Revenue (est.)
N/A
Revenue (est.)
N/A
Cost of goods
Cost of goods
$90.9m (FY, 2019)
Cost of goods
$1.4b (FY, 2020)
Cost of goods
$1.3b (FY, 2020)
Cost of goods
£126m (FY, 2020)
Cost of goods
$1.7b (FY, 2020)
Cost of goods
N/A
Cost of goods
N/A
Cost of goods
N/A
Cost of goods
N/A
Cost of goods
N/A
Gross profit
Gross profit
$461.9m (FY, 2019)
Gross profit
$6.3b (FY, 2020)
Gross profit
$2.8b (FY, 2020)
Gross profit
£1.8b (FY, 2020)
Gross profit
$927.4m (FY, 2020)
Gross profit
N/A
Gross profit
N/A
Gross profit
N/A
Gross profit
N/A
Gross profit
N/A
Net income
Net income
($27.1m) (FY, 2019)
Net income
$1.8b (FY, 2020)
Net income
$1.1b (FY, 2020)
Net income
£310m (FY, 2020)
Net income
($7.5m) (FY, 2020)
Net income
N/A
Net income
N/A
Net income
N/A
Net income
N/A
Net income
N/A

Operating

Countries
Countries
180 (FY, 2018)
Countries
N/A
Countries
N/A
Countries
23 (FY, 2019)
Countries
N/A
Countries
N/A
Countries
N/A
Countries
N/A
Countries
172 (Jun, 2018)
Countries
N/A
Customers
Customers
N/A
Customers
50 m (FY, 2018)
Customers
N/A
Customers
3 m (FY, 2018)
Customers
N/A
Customers
N/A
Customers
100 k (Jul, 2020)
Customers
N/A
Customers
N/A
Customers
N/A
Partners
Partners
16 k (FY, 2015)
Partners
N/A
Partners
N/A
Partners
N/A
Partners
N/A
Partners
6 (Jan, 2021)
Partners
N/A
Partners
51 (Apr, 2019)
Partners
N/A
Partners
N/A

Funding

Latest funding round
Latest funding round
N/A
Latest funding round
N/A
Latest funding round
N/A
Latest funding round
N/A
Latest funding round
N/A
Latest funding round
$ 60m (6 months ago)
Latest funding round
$ 175m (4 months ago)
Latest funding round
$ 60m (over 2 years ago)
Latest funding round
N/A
Latest funding round
$ 3m (about 1 year ago)
Total funding raised
Total funding raised
$ 681.4m
Total funding raised
$ 18.9m
Total funding raised
N/A
Total funding raised
N/A
Total funding raised
N/A
Total funding raised
$ 104m
Total funding raised
$ 691.1m
Total funding raised
$ 103m
Total funding raised
N/A
Total funding raised
$ 3.1m
For sources of this data, please see the company profile

View company profiles

Intuit
HQ
Mountain View, US
Employees
10,600↑ 13% increase

Intuit is a company that provides business and financial management solutions for small businesses, consumers, and accounting professionals.

View company
Paychex
HQ
Rochester, US
Employees
15,600↓ 1% decrease

Paychex is a company providing human capital management solutions for payroll, benefits, human resources, and insurance services.

View company
Sage
HQ
Newcastle Upon Tyne, GB
Employees
12,506↓ 2% decrease

Sage Group is a company that provides business management software and services for companies to manage their operations.

View company
H&R Block
HQ
Kansas City, US
Employees
3,500↑ 13% increase

H&R Block is a company that provides customers with assisted income tax return preparation, digital do-it-yourself (DIY) tax solutions, and other services and products related to income tax return preparation.

View company