wyw helps TV advertisers to maximize their return on ad spend. Agencies, brands and partners use wywy’s TV Analytics solution to measure the TV campaigns’ impact on their website KPIs in real-time. wywy’s proprietary TV attribution algorithm identifies the most effective TV creative, TV channel and airtime, allowing clients to optimize their media plan accordingly. wywy monitors more than 400 TV channels in eight countries and has offices in the US, UK, Germany, France, Italy and Turkey.