OverviewSuggest Edit

WPP is a creative transformation company that provides communications, experience, commerce, and technology services. Its portfolio of services includes advertising, media and data investment management, public relations, public affairs, healthcare communications, specialist communications, branding and identity services, etc. The company offers media planning and buying, specialist sponsorship, and branded entertainment services. It also provides brand, consumer, media, and marketplace insight services, as well as corporate, consumer, financial, and brand-building services. Its major brands include:

TypePublic
Founded1971
HQLondon, GB
Websitewpp.com
Employee Ratings3.8
Overall CultureC-

Latest Updates

Employees (est.) (Dec 2019)106,786(-20%)
Revenue (FY, 2019)£13.2 B(-15%)
Share Price (Apr 2021)£9.8
Cybersecurity ratingCMore

Key People/Management at WPP

Mark Read

Mark Read

Chief Executive Officer, Director
John Rogers

John Rogers

Chief Financial Officer, Director
Jacqui Canney

Jacqui Canney

Chief People Officer
Michael Houston

Michael Houston

Global Chief Executive Officer, Grey
Donna Imperato

Donna Imperato

Global Chief Executive Officer, Burson Cohn & Wolfe
Ajaz Ahmed

Ajaz Ahmed

Chief Executive Officer, AKQA
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WPP Office Locations

WPP has offices in London, New York, Hong Kong and Singapore
London, GB (HQ)
Sea Containers House, South Bank
Hong Kong, HK
728號 King's Rd, Tsat Tsz Mui
Singapore, SG
50 Scotts Road #03-01
New York, NY, US
Three World Trade Center, Greenwich St
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WPP Financials and Metrics

WPP Revenue

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WPP's revenue was reported to be £13.23 b in FY, 2019 which is a 15.2% decrease from the previous period.
GBP

Revenue (H1, 2020)

5.6b

Gross profit (H1, 2020)

778.0m

Gross profit margin (H1, 2020), %

13.9%

Net income (H1, 2020)

(2.6b)

EBIT (H1, 2020)

(2.5b)

Market capitalization (30-Apr-2021)

11.8b

Closing stock price (30-Apr-2021)

9.8

Cash (30-Jun-2020)

2.8b

EV

16.9b
WPP's current market capitalization is £11.8 b.
Annual
GBPFY, 2017FY, 2018FY, 2019

Revenue

15.3b15.6b13.2b

Revenue growth, %

6%2%(15%)

Cost of goods sold

12.1b12.7b10.8b

Gross profit

3.2b2.9b2.4b
Half Year
GBPH1, 2018H1, 2019H1, 2020

Revenue

7.5b7.6b5.6b

Cost of goods sold

6.2b6.4b4.8b

Gross profit

1.3b1.2b778.0m

Gross profit Margin, %

17%16%14%
Annual
GBPFY, 2017FY, 2018FY, 2019

Cash

2.4b2.6b3.0b

Accounts Receivable

7.9b8.1b7.0b

Prepaid Expenses

298.3m287.3m287.1m

Inventories

424.3m366.5m349.5m
Half Year
GBPH1, 2018H1, 2019H1, 2020

Cash

2.2b2.2b2.8b

Accounts Receivable

7.4b7.7b5.2b

Prepaid Expenses

420.4m391.0m311.6m

Inventories

405.8m419.5m312.4m
Annual
GBPFY, 2017FY, 2018FY, 2019

Net Income

1.9b1.1b717.9m

Depreciation and Amortization

462.1m543.8m686.3m

Accounts Payable

(170.8m)500.9m394.7m

Cash From Operating Activities

1.4b1.7b1.9b
Half Year
GBPH1, 2018H1, 2019H1, 2020

Net Income

705.5m349.4m(2.6b)

Depreciation and Amortization

211.5m359.8m2.8b

Cash From Operating Activities

72.9m126.4m(401.9m)

Purchases of PP&E

(158.0m)(145.9m)(121.3m)
GBPFY, 2017

EV/EBIT

14.1 x

EV/CFO

19.1 x

Revenue/Employee

113.6k

Debt/Equity

0.7 x

Debt/Assets

0.2 x

Financial Leverage

3.4 x

P/E Ratio

60.0
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WPP Operating Metrics

WPP's Enterprise Customers was reported to be 892 in Jul, 2017.
Q1, 2017H1, 2017Jul, 2017FY, 2017Apr, 2018H1, 2018FY, 2018H1, 2019FY, 2019H1, 2020

Billings

£13.02 b£26.92 b£55.56 b£26.66 b£55.8 b£26.53 b£53.06 b£20.9 b

Brands

19

Countries

112112112112112

Enterprise Customers

892
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WPP Acquisitions / Subsidiaries

Company NameDateDeal Size
NN4MMarch 03, 2021
DTI DigitalFebruary 10, 2021
SandtableMarch 06, 2020
AQuestJuly 05, 2019
Bomtempo, Anahory e RalhaJanuary 10, 2018
Design BridgeAugust 23, 2017
thjnkJuly 13, 2017
Pep LLCNovember 29, 2016
CONEXANCE MDJuly 07, 2016
dBODApril 26, 2016
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WPP Revenue Breakdown

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WPP revenue breakdown by business segment: 15.7% from Specialist Agencies, 77.1% from Global Integrated Agencies and 7.2% from Public Relations & Public Affairs

WPP revenue breakdown by geographic segment: 29.9% from Asia Pacific, Latin America, Africa & Middle East and Central & Eastern Europe, 19.9% from Western Continental Europe, 13.6% from UK and 36.7% from North America

Human Capital Metrics

WPP's employees are reported to be approximately 55% female and 45% male.
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WPP Cybersecurity Score

Cybersecurity ratingPremium dataset

C

77/100

SecurityScorecard logo

WPP Environment, Social & Governance (ESG) Ratings

CSRHub ESG ratingPremium dataset

60-79

out of 100

CSRHub logo

WPP Online and Social Media Presence

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WPP Company Culture

  • Overall Culture

    C-

    62/100

  • CEO Rating

    B

    72/100

  • Compensation

    C-

    58/100

  • Diversity

    D+

    58/100

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WPP News and Updates

WPP and Microsoft to creatively transform content production through new Cloud Studio partnership

WPP and Microsoft Corp. have announced a partnership to transform creative content production, beginning with the launch of Cloud Studio, an innovative cloud platform that allows creative teams from across WPP’s global network to produce campaigns for clients from any location around the world.

WPP appoints Dave Rolfe as Global Head of Production

WPP today announces the appointment of Dave Rolfe to the new role of Global Head of Production, WPP and Hogarth.

WPP acquires mobile technology provider NN4M

WPP today announces that Wunderman Thompson has acquired NN4M, a leading mobile commerce partner for global brands.

WPP returns to revenue growth as UK ad market bounces back

WPP today reported a surprise return to revenue growth in the first quarter as clients began to increase their marketing spend after a frugal pandemic year. The London-listed ad giant posted a 3.1 per cent rise in revenue less pass-through costs — its key metric — to £2.3bn for the first three mo…

WPP launches global data company: Choreograph™

WPP today announces Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies, and advise on privacy-first approaches to navigate the fast-changing data landscape. Choreograph brings together the…

WPP makes net zero pledge for entire $60bn supply chain

WPP has pledged to reach net zero carbon emissions across its entire supply chain by the end of the decade in what it said was the most ambitious approach in the ad industry. The holding group said its own operations will be net zero by 2025, with all electricity to be renewably-sourced.
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WPP Frequently Asked Questions

  • When was WPP founded?

    WPP was founded in 1971.

  • Who are WPP key executives?

    WPP's key executives are Mark Read, John Rogers and Jacqui Canney.

  • How many employees does WPP have?

    WPP has 106,786 employees.

  • What is WPP revenue?

    Latest WPP annual revenue is £13.2 b.

  • What is WPP revenue per employee?

    Latest WPP revenue per employee is £123.9 k.

  • Who are WPP competitors?

    Competitors of WPP include BlueFocus Communication Group, Nielsen and Interpublic Group.

  • Where is WPP headquarters?

    WPP headquarters is located at Sea Containers House, South Bank, London.

  • Where are WPP offices?

    WPP has offices in London, New York, Hong Kong and Singapore.

  • How many offices does WPP have?

    WPP has 4 offices.