OverviewSuggest Edit

WPP is a creative transformation company that provides communications, experience, commerce, and technology services. Its portfolio of services includes advertising, media and data investment management, public relations, public affairs, healthcare communications, specialist communications, branding and identity services, etc. The company offers media planning and buying, specialist sponsorship, and branded entertainment services. It also provides brand, consumer, media, and marketplace insight services, as well as corporate, consumer, financial, and brand-building services. Its major brands include:

TypePublic
Founded1971
HQLondon, GB
Websitewpp.com
Employee Ratings3.6
Overall CultureC-

Latest Updates

Employees (est.) (Dec 2019)106,786(-20%)
Revenue (FY, 2019)£13.2 B(-15%)
Share Price (Nov 2020)£7.2
Cybersecurity ratingCMore

Key People/Management at WPP

Mark Read

Mark Read

Chief Executive Officer, Director
John Rogers

John Rogers

Chief Financial Officer, Director
Michael Houston

Michael Houston

Global Chief Executive Officer, Grey
Donna Imperato

Donna Imperato

Global Chief Executive Officer, Burson Cohn & Wolfe
Toby Jenner

Toby Jenner

Global Chief Executive Officer, Wavemaker
Christian Juhl

Christian Juhl

Global Chief Executive Officer, GroupM
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WPP Office Locations

WPP has offices in London, New York, Hong Kong and Singapore
London, GB (HQ)
9gl, 18 Upper Ground, South Bank
Hong Kong, HK
PCCW Tower, 979 King's Rd, Quarry Bay
Singapore, SG
50 Scotts Road #03-01
New York, US
Three World Trade Center, Greenwich St
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WPP Financials and Metrics

WPP Revenue

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WPP's revenue was reported to be £13.23 b in FY, 2019 which is a 15.2% decrease from the previous period.
GBP

Revenue (H1, 2020)

5.6b

Gross profit (H1, 2020)

778.0m

Gross profit margin (H1, 2020), %

13.9%

Net income (H1, 2020)

(2.6b)

EBIT (H1, 2020)

(2.5b)

Market capitalization (13-Nov-2020)

8.9b

Closing stock price (13-Nov-2020)

7.2

Cash (30-Jun-2020)

2.8b

EV

14.0b
WPP's current market capitalization is £8.9 b.
Annual
GBPFY, 2017FY, 2018FY, 2019

Revenue

15.3b15.6b13.2b

Revenue growth, %

6%2%(15%)

Cost of goods sold

12.1b12.7b10.8b

Gross profit

3.2b2.9b2.4b
Half Year
GBPH1, 2017H1, 2018H1, 2019H1, 2020

Revenue

7.7b7.5b7.6b5.6b

Cost of goods sold

6.3b6.2b6.4b4.8b

Gross profit

1.4b1.3b1.2b778.0m

Gross profit Margin, %

18%17%16%14%
Annual
GBPFY, 2017FY, 2018FY, 2019

Cash

2.4b2.6b3.0b

Accounts Receivable

7.9b8.1b7.0b

Prepaid Expenses

298.3m287.3m287.1m

Inventories

424.3m366.5m349.5m
Half Year
GBPH1, 2017H1, 2018H1, 2019H1, 2020

Cash

2.9b2.2b2.2b2.8b

Accounts Receivable

6.9b7.4b7.7b5.2b

Prepaid Expenses

404.0m420.4m391.0m311.6m

Inventories

410.6m405.8m419.5m312.4m
Annual
GBPFY, 2017FY, 2018FY, 2019

Net Income

1.9b1.1b717.9m

Depreciation and Amortization

462.1m543.8m686.3m

Accounts Payable

(170.8m)500.9m394.7m

Cash From Operating Activities

1.4b1.7b1.9b
Half Year
GBPH1, 2017H1, 2018H1, 2019H1, 2020

Net Income

633.7m705.5m349.4m(2.6b)

Depreciation and Amortization

231.7m211.5m359.8m2.8b

Cash From Operating Activities

85.6m72.9m126.4m(401.9m)

Purchases of PP&E

(100.0m)(158.0m)(145.9m)(121.3m)
GBPH1, 2017

EV/EBIT

40 x

EV/CFO

366.6 x

Debt/Equity

0.8 x

Debt/Assets

0.2 x

Financial Leverage

3.4 x

P/E Ratio

226.5
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WPP Operating Metrics

WPP's Enterprise Customers was reported to be 892 in Jul, 2017.
Q1, 2017H1, 2017Jul, 2017FY, 2017Apr, 2018H1, 2018FY, 2018H1, 2019FY, 2019H1, 2020

Billings

£13.02 b£26.92 b£55.56 b£26.66 b£55.80 b£26.53 b£53.06 b£20.90 b

Brands

19

Countries

112 112 112 112 112

Enterprise Customers

892
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WPP Acquisitions / Subsidiaries

Company NameDateDeal Size
SandtableMarch 06, 2020
AQuestJuly 05, 2019
Bomtempo, Anahory e RalhaJanuary 10, 2018
Design BridgeAugust 23, 2017
thjnkJuly 13, 2017
Pep LLCNovember 29, 2016
CONEXANCE MDJuly 07, 2016
dBODApril 26, 2016
CMI MediaMarch 29, 2016
EssenceNovember 04, 2015
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WPP Revenue Breakdown

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WPP revenue breakdown by business segment: 15.7% from Specialist Agencies, 77.1% from Global Integrated Agencies and 7.2% from Public Relations & Public Affairs

WPP revenue breakdown by geographic segment: 29.9% from Asia Pacific, Latin America, Africa & Middle East and Central & Eastern Europe, 19.9% from Western Continental Europe, 13.6% from UK and 36.7% from North America

Human Capital Metrics

WPP's employees are reported to be approximately 55% female and 45% male.
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WPP Cybersecurity Score

Cybersecurity ratingPremium dataset

C

75/100

SecurityScorecard logo

WPP Online and Social Media Presence

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WPP Company Culture

  • Overall Culture

    C-

    61/100

  • CEO Rating

    B

    70/100

  • Compensation

    C-

    58/100

  • Diversity

    D+

    58/100

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WPP News and Updates

WPP will merge Grey and AKQA to streamline operations, the ad giant's third consolidation in two years

Summary List PlacementAdvertising giant WPP is merging its storied creative agency Grey Global Group with its digital advertising shop AKQA to form AKQA Group, with the Grey brand phasing out over time, per The Wall Street Journal. The new agency will employ approximately 6,000 people and continue …

Unilever is shopping around its booming e-commerce advertising business, and it could mean a big loss to ad giant WPP

Summary List Placement Dove, Axe, and Ben & Jerry's maker Unilever is shopping around for an agency to handle its North American retail advertising, putting $30 million in business up for grabs, knowledgeable sources told Business Insider. A loss could be a big hit to the ad holding company WPP…

Billions of dollars are up for grabs as marketers get ready to spend again, but it will be tough for the ad giants like WPP and Publicis to capitalize on them

Summary List Placement After big cutbacks in the pandemic, marketers are about to start spending again, and it could determine winners and losers in the ad industry. Several big brands, including T-Mobile, Visa, and JPMorgan Chase, are reviewing their ad agencies, and 37% of marketers said in a sur…

After slashing costs, ad giant WPP is paying McKinsey to figure out how to shift back into growth mode

Summary List Placement Ad holding company giant WPP created its first five-year plan to stabilize its business and hired McKinsey to help carry it out, according to people with direct knowledge. WPP, along with the rest of the ad industry, has had significant losses during the pandemic.  A former W…

WPP client wins help revenue decline slow

Ad giant WPP reported another fall in sales in the third quarter but the pace of decline slowed from the The post WPP client wins help revenue decline slow appeared first on CityAM.

Here are 9 tech, consulting, and healthcare companies experts think WPP could buy as it gears up to start acquiring again

Summary List PlacementWPP, the world's largest advertising holding company, is in acquisition mode again after taking a massive hit during the pandemic, CEO Mark Read recently told The Financial Times. Read has focused on simplification and debt reduction since becoming CEO, selling 60% of research…
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WPP Frequently Asked Questions

  • When was WPP founded?

    WPP was founded in 1971.

  • Who are WPP key executives?

    WPP's key executives are Mark Read, John Rogers and Michael Houston.

  • How many employees does WPP have?

    WPP has 106,786 employees.

  • What is WPP revenue?

    Latest WPP annual revenue is £13.2 b.

  • What is WPP revenue per employee?

    Latest WPP revenue per employee is £123.9 k.

  • Who are WPP competitors?

    Competitors of WPP include BlueFocus Communication Group, Nielsen and Interpublic Group.

  • Where is WPP headquarters?

    WPP headquarters is located at 9gl, 18 Upper Ground, South Bank, London.

  • Where are WPP offices?

    WPP has offices in London, New York, Hong Kong and Singapore.

  • How many offices does WPP have?

    WPP has 4 offices.