WPP is a communications service group that provides marketing and communications solutions. Its portfolio of services includes advertising, media and data investment management, public relations, public affairs, healthcare communications, specialist communications, branding and identity services, etc. The Company provides media planning and buying, specialist sponsorship, and branded entertainment services. It also offers brand, consumer, media, and marketplace insight services, and provides corporate, consumer, financial, and brand-building services. In addition, the Company is involved in consumer, corporate, and employee branding and design services, as well as advertising, medical education, and online marketing; and offers specialist communications services, and media, technology, and production services.

TypePublic
HQLondon, GB
Founded1971
Size (employees)134,413 (est)
Websitewpp.com
WPP was founded in 1971 and is headquartered in London, GB
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Key People/Management at WPP

Mark Read

Mark Read

CEO
Roberto Quarta

Roberto Quarta

Executive Chairman
Jacques Aigrain

Jacques Aigrain

Non-Executive Director
Ruigang Li

Ruigang Li

Non-Executive Director
Scott Spirit

Scott Spirit

Chief Digital Officer
Laurence Mellman

Laurence Mellman

COO & International Specialist Communications
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WPP Office Locations

WPP has offices in London, Singapore, New York, Mumbai and in 2 other locations
London, GB (HQ)
27 Farm Street
Shanghai, CN
Room 1504B 399 Heng Feng Road
Hong Kong, HK
PCCW Tower 36/F Taikoo Place, 979 Kings Road Quarry Bay
Mumbai, IN
4th Floor, Peninsula Chambers, Peninsula Corporate Park Ganpat Rao Kadam Marg, Lower Parel
Singapore, SG
50 Scotts Road #03-01
New York, US
100 Park Avenue
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WPP Financials and Metrics

WPP Revenue

WPP's revenue was reported to be $15.27 b in FY, 2017 which is a 6.1% increase from the previous period.
USD

Revenue (FY, 2017)

15.3b

Revenue growth (FY, 2016 - FY, 2017), %

6.1%

Gross profit (FY, 2017)

3.2b

Gross profit margin (FY, 2017), %

20.8%

Net income (FY, 2017)

1.9b

EBIT (FY, 2017)

1.9b

Market capitalization (15-Oct-2018)

17.5b

Closing stock price (15-Oct-2018)

69.2

Cash (31-Dec-2017)

15.2b
WPP's current market capitalization is $17.5 b.
GBPFY, 2015FY, 2016FY, 2017

Revenue

14.4b15.3b

Revenue growth, %

6%

Cost of goods sold

11.3b12.1b

Gross profit

3.0b3.2b
GBPFY, 2014FY, 2015FY, 2016FY, 2017

Cash

15.4b15.2b

Accounts Receivable

8.1b7.9b

Prepaid Expenses

310.0m298.3m

Inventories

400.4m424.3m
GBPFY, 2016FY, 2017

Net Income

1.5b1.9b

Cash From Operating Activities

1.8b1.4b

Purchases of PP&E

(252.1m)(288.9m)

Cash From Investing Activities

(916.2m)(499.7m)
USDY, 2017

Revenue/Employee

113.6k

Financial Leverage

3.4 x
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WPP Operating Metrics

WPP's Enterprise Customers was reported to be 892 in Jul, 2017.
Q1, 2017Jul, 2017FY, 2017Apr, 2018

Billings

£13.02 b£55.56 b

Brands

19

Countries

112 112 112

Enterprise Customers

892
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WPP Revenue Breakdown

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WPP revenue breakdown by business segment: 27.7% from Brand Consulting, Yealth & Wellness and Specialist Communications, 7.7% from Public Relations & Public Affairs , 17.6% from Data Investment Management and 47.0% from Advertising and Media Investment Management

WPP revenue breakdown by geographic segment: 30.0% from Asia Pacific, Latin America, Africa & Middle East and Central & Eastern Europe, 20.7% from Western Continental Europe, 13.0% from UK and 36.3% from North America

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WPP Online and Social Media Presence

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WPP News and Updates

UPDATE 2-Ford picks BBDO as lead creative agency in blow to Britain's WPP

Ford has chosen Omnicom's BBDO as its lead creative advertising agency in a symbolic blow to its partner of 75 years, WPP.

Ford picks BBDO as lead creative agency in blow to Britain's WPP

Ford Motor Co has chosen Omnicom's BBDO as its lead creative advertising agency in a blow to its long-time partner WPP .

WPP merges VML and Y&R to create new agency, Udit Bhambri to head India operations

VMLY&R will be led by global chief executive officer Jon Cook, who is currently global chief executive of VML

WPP merges Young & Rubicam with its digital ad firm VML

Advertising group WPP said on Wednesday it was merging Young & Rubicam, the U.S. agency it bought in 2000, with digitally focused VML to offer clients a broader range of creative and data-driven services from a single firm.

The Wall Street Journal: WPP considers break with tradition to merge Young & Rubicam with digital-ad firm VML

Under legendary founder Martin Sorrell, most of the ad agencies under the WPP umbrella operated independently and even competed against each other for accounts.

WPP preparing to merge Young & Rubicam and digital ad firm VML: WSJ

The world's largest advertising company WPP Plc's is preparing to consolidate some of its businesses in a bid to keep pace with the industry's digital shift, the Wall Street Journal reported on Sunday.
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WPP Company Life and Culture

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