OverviewSuggest Edit

W.UP is a company developing an AI-powered platform that allows banks to understand and meet their customers’ needs. Its solution comes with pre-built use cases that can be set up and tailored to companies' systems, processes, and goals. The platform collects traditional banking data, such as transaction and customer information, and merges it with non-traditional data, including geolocation, customer behavior patterns, social media interaction, demographics, and external browsing data.
HQBudapest, HU

Latest Updates

Employees (est.) (Oct 2021)126
Revenue (Y, 2017)€7 M
Cybersecurity ratingAMore
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Key People/Management at W.UP

Béla Bodnár

Béla Bodnár

Chief Executive Officer
Eszter Kolozsvári

Eszter Kolozsvári

Chief Sales Officer
Balázs Vinnai

Balázs Vinnai

Gellért Vinnai

Gellért Vinnai

Head of Product
Bálint Molnár

Bálint Molnár

Chief Financial Officer
Balázs Zotter

Balázs Zotter

Chief Technology Officer
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W.UP Office Locations

W.UP has offices in Budapest and London
Budapest, HU (HQ)
Ganz utca 16
London, GB
Level 39, One Canada Square
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W.UP Financials and Metrics

Summary Metrics

Founding Date

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W.UP Revenue

W.UP's revenue was reported to be €7 m in Y, 2017

Revenue (Y, 2017)

EURY, 2017


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W.UP Operating Metrics

W.UP's Enterprise Customers was reported to be 5 in Jul, 2021.
Jan, 2021Jul, 2021

Enterprise Customers



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W.UP Cybersecurity Score

Cybersecurity ratingPremium dataset



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W.UP Online and Social Media Presence

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W.UP News and Updates

BSC and W.UP Merge to Lead Data-driven Digital Banking in Europe

Czech Banking Software Company (BSC) and Hungarian W.UP announce today the successful completion of their merger. The new entity, Finshape is the first digital banking solution provider combining low-code platform development with data-driven personalization to catalyze the digital transformation of…



Former Finastra Chief Digital Officer Joins Fintech Startup W.UP

European financial software developer W.UP has announced that Balázs Vinnai is joining the company as investor and president, effective from 15 September 2018. His main focus will be helping international banks become champions in digital sales and get ahead of digital-native rivals.

W.UP Blogs

W.UP to become Finshape

I’m thrilled to announce that W.UP is joining forces with BSC of Czechia to create Finshape, a new EMEA market leader to drive digital transformation in banking. The post W.UP to become Finshape appeared first on W.UP.

BSC and W.UP merge to lead data-driven digital banking in Europe and beyond

Czech-based BSC and Hungarian W.UP announced today that they have successfully completed their merger, forming Finshape. The post BSC and W.UP merge to lead data-driven digital banking in Europe and beyond appeared first on W.UP.

“Fintech, let’s get back to business”: where to meet us this autumn

Live events are back! Here's a list of industry conferences that we’re definitely marking in our calendars and we advise you to do the same. The post “Fintech, let’s get back to business”: where to meet us this autumn appeared first on W.UP.

A message from W.UP’s new international CEO, József Nyíri

When I joined W.UP four years ago, I remember the energy and excitement I felt becoming part of a success story in the making. We had everything going for us. The post A message from W.UP’s new international CEO, József Nyíri appeared first on W.UP.

The secret of selling more is not selling at all

Plus four more takeaways from last week’s expert panel discussion on analytics-powered digital sales in banking. More of a listener than a reader? Head to YouTube for the recording. The post The secret of selling more is not selling at all appeared first on W.UP.

Ready, steady, swipe: introducing Money Stories

With shrinking attention spans it's hard for banking apps to compete for screen time. Here comes Money Stories. The post Ready, steady, swipe: introducing Money Stories appeared first on W.UP.
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W.UP Frequently Asked Questions

  • When was W.UP founded?

    W.UP was founded in 2014.

  • Who are W.UP key executives?

    W.UP's key executives are Béla Bodnár, Eszter Kolozsvári and Balázs Vinnai.

  • How many employees does W.UP have?

    W.UP has 126 employees.

  • What is W.UP revenue?

    Latest W.UP annual revenue is €7 m.

  • What is W.UP revenue per employee?

    Latest W.UP revenue per employee is €55.6 k.

  • Who are W.UP competitors?

    Competitors of W.UP include CUBE, Upstart and Personetics.

  • Where is W.UP headquarters?

    W.UP headquarters is located at Ganz utca 16, Budapest.

  • Where are W.UP offices?

    W.UP has offices in Budapest and London.

  • How many offices does W.UP have?

    W.UP has 2 offices.