OverviewSuggest Edit

TruRating was born in early 2013 when I began to notice how influential online review sites were becoming and the make or break role they were playing for many businesses. I was concerned that despite best intentions, feedback sites often just didn’t represent the general public’s opinion. If you were looking for horror stories or five-star reviews, there were plenty to pick from, but it was harder to get a sense of what a more typical customer experience might be like. As I talked to businesses it became clear that they were desperate for a way to get reliable feedback representing how the majority of their customers really felt. From the other side, whenever I asked people they said they’d be more than happy to give their views, they simply wanted a quick and easy way to do so. Taking this into account, we set out to build a point-of-sale ratings system that would be fit for all requirements. Intuitive, fast and capable of delivering real insight for any kind of business, TruRating also allows the customer to have their voice heard with a simple tap from 0-9.
HQGreater London, GB
Employee Ratings4.6
Overall CultureA+

Latest Updates

Employees (est.) (Feb 2021)53
Cybersecurity ratingCMore

truRating Office Locations

truRating has offices in Greater London and Atlanta
Greater London, GB (HQ)
107 Leadenhall St
Atlanta, GA, US
828 Ralph McGill Blvd NE
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truRating Financials and Metrics

Summary Metrics

Founding Date


truRating total Funding

$19.2 m

truRating latest funding size

$12.56 m

Time since last funding

5 years ago

truRating investors

truRating's latest funding round in August 2016 was reported to be $12.6 m. In total, truRating has raised $19.2 m
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truRating Revenue

Cash (31-Dec-2018)

GBPFY, 2014FY, 2015FY, 2016FY, 2017FY, 2018



Accounts Receivable


Current Assets

FY, 2014

Financial Leverage

1.1 x
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truRating Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

truRating Online and Social Media Presence

Embed Graph

truRating Company Culture

  • Overall Culture



  • CEO Rating



  • Compensation



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truRating Blogs

NRF 2021 – Day 1 – The Highlights

If somehow you weren’t yet aware, a quick drop into any of the opening sessions at this year’s Virtual NRF – was enough to remind you that last year was a challenging one for retail. Of all the exciting buzzwords doing the rounds – try supply chain, mobile first, contactless, personalization for jus…

What is a good response rate for customer satisfaction surveys?

Depending on which network you watch, you may have noticed a distinct skew in post-debate analysis in the recent election roundups.  Poll a CNN crowd and Biden is top of the class.  Switch to Fox and it’s Trump all the way.  This is clearly problematic for those looking to get to an unbiased read. C…

Dash 2.0 Updates

As we continue to build up to the full release of Dashboard 2.0 another round of updates are now available for you to take advantage of over the next few weeks. Dash 2.0 is accessible via the link in your existing notification panel – should you have any questions at all or would like to... The post…

How Millenial and Gen-Z retail habits are changing after COVID

While there has been much talk about the great shift and existential challenge that COVID-19 poses to retailers, we have heard less about the impact at a generational level. From the maligned ‘boomers’ down to Millenial and Gen-Z retail habits – COVID has impacted shopping habits for these groups in…

COVID-19: Measuring Customer Safety Experience In-Store

As stores across the world re-open, there is a huge focus on customer safety.  For CEOs and store operations executives, a lack of visibility at a store level is a huge issue. For most businesses, hiring outside eyes to check on your stores at all times is just not feasible.  Store managers and asso…

Steve Dennis – Remarkable Retail

Steve Dennis, is a top 10 retail influencer, world renowned keynote speaker and lecturer and Forbes columnist. With the recent publication of his first book Remarkable Retail, we sat down and talked through the ideas within, and some of Steve's influences along the way. The post Steve Dennis – Rem…
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truRating Frequently Asked Questions

  • When was truRating founded?

    truRating was founded in 2012.

  • How many employees does truRating have?

    truRating has 53 employees.

  • Who are truRating competitors?

    Competitors of truRating include Trustpilot, Reevoo and Yotpo.

  • Where is truRating headquarters?

    truRating headquarters is located at 107 Leadenhall St, Greater London.

  • Where are truRating offices?

    truRating has offices in Greater London and Atlanta.

  • How many offices does truRating have?

    truRating has 2 offices.