OverviewSuggest Edit

TruRating was born in early 2013 when I began to notice how influential online review sites were becoming and the make or break role they were playing for many businesses. I was concerned that despite best intentions, feedback sites often just didn’t represent the general public’s opinion. If you were looking for horror stories or five-star reviews, there were plenty to pick from, but it was harder to get a sense of what a more typical customer experience might be like. As I talked to businesses it became clear that they were desperate for a way to get reliable feedback representing how the majority of their customers really felt. From the other side, whenever I asked people they said they’d be more than happy to give their views, they simply wanted a quick and easy way to do so. Taking this into account, we set out to build a point-of-sale ratings system that would be fit for all requirements. Intuitive, fast and capable of delivering real insight for any kind of business, TruRating also allows the customer to have their voice heard with a simple tap from 0-9.
HQGreater London, GB
Employee Ratings4.6
Culture scoreA+

Recent NewsAll News

Latest Updates

Employees (est.) (Apr 2020)55

truRating Office Locations

truRating has offices in Greater London and Atlanta
Greater London, GB (HQ)
107 Leadenhall St
Atlanta, US
828 Ralph McGill Blvd NE w8
Show all (2)

truRating Financials and Metrics

Summary Metrics

Founding Date


truRating total Funding

$19.2 m

truRating latest funding size

$12.56 m

Time since last funding

4 years ago

truRating investors

truRating's latest funding round in August 2016 was reported to be $12.6 m. In total, truRating has raised $19.2 m
Show all financial metrics

truRating Revenue

Cash (31-Dec-2018)

GBPFY, 2014FY, 2015FY, 2016FY, 2017FY, 2018



Accounts Receivable


Current Assets

Y, 2018

Financial Leverage

1.1 x
Show all financial metrics

truRating Online and Social Media Presence

Embed Graph

truRating Company Culture

  • Overall Culture



  • CEO Rating



  • Compensation



Learn more on Comparably

truRating Blogs

Supporting the Coronavirus Relief

Charity is close to the heart of everything we do here at TruRating, and in the light of the disruption … More

TruRating takes Supplier of the Year at Inside Retail’s Retailer Awards 2020

Continuing a hot streak this year, Team Oz was delighted to attend Inside Retail’s awards Retailer Awards 2020 ceremony in … More

NRF 2020: Key Takeaways

It was a vintage year at #NRF this time round, despite the floor perhaps being a little lighter than some previously, the array of delights on offer was as impressive as ever. It feels like something of a shock that it’s all over for another year, but having had a week to digest it all,… Continue re…

NRF 2020: Day 1 Round-Up

We’ve said it before, and we’ll say it again – there’s never a dull moment at NRF (except perhaps when queuing to get passes…).  Having taken a booth for the first time this year – #1362, thanks for asking – has given us an even greater appreciation of the huge amount of effort that goes… Continue r…

Why is it so hard to prove the ROI of CX?

Ask any CX professional.  Proving the direct ROI of what you do can be hard work.  Any number of reasons can be given for this – lack of executive understanding, business ownership or clear objectives of a program immediately to mind – but a recent article by Alyone Medellyan, co-founder of AI-start…

Frustrations with CX today and NEXT-GEN approaches (Part 2)

The Problems with CX today: a recap In the first part of this post, we cited the following reasons why current approaches to Customer Experience (“CX”) measurement and change management, have all but lost the attention of the C-suite… 1) CX programs, in general, FAIL to clearly and simply connect th…
Show more

truRating Frequently Asked Questions

  • When was truRating founded?

    truRating was founded in 2012.

  • How many employees does truRating have?

    truRating has 55 employees.

  • Who are truRating competitors?

    Competitors of truRating include Bazaarvoice, Trustpilot and Reevoo.

  • Where is truRating headquarters?

    truRating headquarters is located at 107 Leadenhall St, Greater London.

  • Where are truRating offices?

    truRating has offices in Greater London and Atlanta.

  • How many offices does truRating have?

    truRating has 2 offices.