Bazaarvoice is a software as a service company that provides social commerce for brands by enabling customer-powered marketing. It lets consumers create and share ratings, reviews, questions, answers, and stories about products and brands on client websites. The Company then syndicates that content across the web and through the channel to reach shoppers wherever they are. This customer-generated content is full of customer intelligence, which Bazaarvoice analyzes and provides to clients so they can make real-time, information-based decisions that affect all aspects of their business — marketing, product R&D, and operations. 

TypeSubsidiary
Parent CompanyMarlin Equity Partners
HQAustin, US
Founded2005
Websitebazaarvoice.com
Bazaarvoice was founded in 2005 and is headquartered in Austin, US
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Key People/Management at Bazaarvoice

Jim Offerdahl

Jim Offerdahl

CFO
Gene Austin

Gene Austin

President
Kin Gill

Kin Gill

Deputy General Counsel
Gary Allison

Gary Allison

EVP, Engineering
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Bazaarvoice Office Locations

Bazaarvoice has offices in Austin, San Francisco, Chicago, New York and in 5 other locations
Austin, US (HQ)
10901 Stonelake Blvd
Chicago, US
300 North LaSalle Street Suite 2250
New York, US
19 Union Square West 6th Floor
San Francisco, US
642 Harrison Street 2nd Floor
Sydney, AU
Suite 410, 50 Holt Street Surry Hills
Paris, FR
33 Avenue de Wagram
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Bazaarvoice Financials and Metrics

Summary Metrics

Founding Date

2005

Total Funding

$130.6 m

Investors

In total, Bazaarvoice had raised $130.6 m. Bazaarvoice is a subsidiary of Marlin Equity Partners

Bazaarvoice Revenue

Bazaarvoice's revenue was reported to be $201.24 m in FY, 2017 which is a 0.7% increase from the previous period.
Annual
USDFY, 2014FY, 2015FY, 2016FY, 2017

Revenue

168.1m191.2m199.8m201.2m

Revenue growth, %

14%4%1%

Cost of goods sold

52.9m69.9m76.9m76.4m

Gross profit

115.2m121.3m122.9m124.8m
Quarterly
USDQ2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018

Revenue

45.5m48.0m46.0m47.3m49.6m48.9m49.9m50.3m50.1m50.4m50.5m52.2m53.4m

Cost of goods sold

14.5m15.6m16.4m17.4m18.0m19.5m19.1m18.9m18.8m18.9m19.2m19.8m19.6m

Gross profit

31.1m32.4m29.6m29.9m31.6m29.3m30.8m31.3m31.3m31.6m31.3m32.4m33.8m

Gross profit Margin, %

68%67%64%63%64%60%62%62%63%63%62%62%63%
Annual
USDFY, 2014FY, 2015FY, 2016FY, 2017

Cash

31.9m54.0m44.0m52.5m

Accounts Receivable

Inventories

8.2m13.0m8.4m

Current Assets

154.3m169.3m142.7m142.5m
Quarterly
USDQ2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018

Cash

27.5m28.7m24.7m32.9m45.8m53.5m58.1m57.9m43.5m44.4m38.3m47.0m52.0m

Accounts Receivable

2.1m

Inventories

6.3m

Current Assets

112.4m108.2m144.0m135.7m175.0m162.1m155.1m157.0m138.8m132.7m144.7m140.3m112.9m
Annual
USDFY, 2014FY, 2015FY, 2016FY, 2017

Net Income

(63.2m)(34.4m)

Depreciation and Amortization

15.1m12.5m14.1m14.1m

Inventories

(1.6m)(165.0k)187.0k

Accounts Payable

(3.1m)(297.0k)2.4m(1.8m)
Quarterly
USDQ2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018

Net Income

(14.2m)(8.0m)(11.6m)(21.5m)(10.2m)(15.1m)(5.1m)(9.2m)(12.0m)(2.3m)(2.4m)

Depreciation and Amortization

2.8m6.1m3.6m7.0m10.5m3.6m7.1m10.6m3.5m7.1m

Accounts Payable

208.0k455.0k4.4m(808.0k)2.1m1.8m(2.6m)(2.4m)(1.3m)(461.0k)83.0k

Cash From Operating Activities

(3.4m)(12.1m)(6.3m)7.3m15.3m129.0k1.7m594.0k272.0k9.8m
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Bazaarvoice Operating Metrics

FY, 2013FY, 2014Q1, 2015Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016FY, 2016Q1, 2017Q2, 2017Q3, 2017FY, 2017Q1, 2018Q2, 2018

SaaS Impressions Served

145.55 b214.97 b61.26 b64.04 b85.13 b279.71 b71.02 b71.78 b101.51 b328.68 b85.29 m75.67 b103.26 b347.59 b

SaaS Revenue per Active Customer

$162.60 $38.80 $37.20 $36.60 $150.10 $35.10 $35.40 $34.90 $140.30 $34.20 $34.30 $33 $132.10

Active Customers

885 1.10 k1.19 k1.24 k1.29 k1.33 k1.34 k1.36 k1.38 k1.40 k1.40 k1.41 k1.46 k1.49 k1.52 k1.58 k

Patent Applications

24 23 22 8
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Bazaarvoice Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
FeedMagnetApril 15, 2014
Longboard Media November 06, 2012
PowerReviews May 24, 2012
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Bazaarvoice Online and Social Media Presence

Embed Graph
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Bazaarvoice News and Updates

Ecommerce Rating and Review Tools 2019 Global Market Key Players - Trustpilot, Feefo, Kiyoh, Bazaarvoice, eKomi, Trustspot, Reevoo, Reziew, Yelp, Reviews.co.uk, PowerReviews.......

Ecommerce Rating and Review Tools – Global Market Growth, Opportunities, Analysis Of Top Key Players And Forecast To 2025 Posted via Industry Today. Follow us on Twitter @IndustryToday

Customer Feedback Software 2019 Global Market Key Players - Trustpilot, Bazaarvoice, Yotpo, Reviews.co.uk, TurnTo, PowerReviews, ResellerRatings, Kiyoh, eKomi......

Customer Feedback Software – Global Market Growth, Opportunities, Analysis Of Top Key Players And Forecast To 2025 Posted via Industry Today. Follow us on Twitter @IndustryToday

E-Commerce Software And Services Spending 2018 Global Market Key Players - Worldline, Bazaarvoice, Meridian E-commerce, Dell, Oracle, SLI Systems, Cleverbridge, EBay Enterprise, Infosys, Digital River, IBM.....

E-Commerce Software And Services Spending – Global Market Growth, Opportunities, Analysis of Top Key Players and Forecast to 2023 Posted via Industry Today. Follow us on Twitter @IndustryToday

Golub Capital supports Marlin’s take-private buyout of Bazaarvoice

Golub Capital has provided a $245 million debt facility to back Marlin Equity Partners' take-private acquisition of Bazaarvoice. Based in Austin, Texas, Bazaarvoice is a provider of consumer-generated content, advertising and personalization solutions.

PE-backed Bazaarvoice buys AddStructure

Bazaarvoice Inc, which is backed by Marlin Equity Partners, has acquired Chicago-based AddStructure, a provider of state-of-the-art search and discovery applications for e-commerce companies. No financial terms were disclosed.
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Bazaarvoice Blogs

From reinvention to resurgence: Top retail predictions for 2019

In many ways, 2018 was a perfect encapsulation of the changes happening right now in the world of retail. Traditional brands that failed to adapt to the digital era folded, innovative in-store concepts were developed, data breaches took the spotlight, and mobile shopping and social commerce gained g…

5 Ways to reduce returns with consumer-generated content

The growth and maturity of e-commerce has created new standards in retail. What may have previously been considered a competitive differentiator or value add service has now become expected by consumers. One example: logistics. It is now a priority for online shoppers to have a convenient (next day…

4 Ways to reduce returns with consumer-generated content

The growth and maturity of e-commerce has created new standards in retail. As 2019 predictions continue to be released, it is clear that brands and retailers will continue to prioritize seamless, omnichannel shopping experiences. As far as we have come in bridging the offline and online experience,…

From insights to action: How to build a customer insights strategy (part two)

Understanding your customers — who they are, how they shop, what they like or don’t like about your products — is critical to your business. Customer data and insights should inform how you build marketing campaigns, design your products, and grow your business. In part one of this series, I walked…

Deck the malls: The importance of the in-store experience during the holidays

The holidays are upon us. It can be the most wonderful time of the year for companies looking to capitalize on a shopping season that’s expected to yield almost $700 billion in U.S. sales. Retail players will be looking to optimize the customer experience across every channel, as a less than ideal u…

From insights to action: How to build a customer insights strategy (part one)

Today’s shoppers are difficult to nail down. They likely interact with your products in numerous ways, across social media, online, and in store. It is hard enough to track consumers’ interactions with your brand, let alone to be able to learn anything about them along the way. Understanding your c…
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Bazaarvoice Company Life and Culture

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Bazaarvoice Frequently Asked Questions

  • When was Bazaarvoice founded?

    Bazaarvoice was founded in 2005.

  • Who are Bazaarvoice key executives?

    Bazaarvoice's key executives are Jim Offerdahl, Gene Austin and Kin Gill.

  • What is Bazaarvoice revenue?

    Latest Bazaarvoice annual revenue is $201.2 m.

  • Who are Bazaarvoice competitors?

    Competitors of Bazaarvoice include truRating, Aptos and Recordsure.

  • Where is Bazaarvoice headquarters?

    Bazaarvoice headquarters is located at 10901 Stonelake Blvd, Austin.

  • Where are Bazaarvoice offices?

    Bazaarvoice has offices in Austin, San Francisco, Chicago, New York and in 5 other locations.

  • How many offices does Bazaarvoice have?

    Bazaarvoice has 9 offices.