Bazaarvoice is a software as a service company that provides social commerce for brands by enabling customer-powered marketing. It lets consumers create and share ratings, reviews, questions, answers, and stories about products and brands on client websites. The Company then syndicates that content across the web and through the channel to reach shoppers wherever they are. This customer-generated content is full of customer intelligence, which Bazaarvoice analyzes and provides to clients so they can make real-time, information-based decisions that affect all aspects of their business — marketing, product R&D, and operations. 

Employee Rating

Parent CompanyMarlin Equity Partners
HQAustin, US
Bazaarvoice was founded in 2005 and is headquartered in Austin, US
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Key People/Management at Bazaarvoice

Jim Offerdahl

Jim Offerdahl

Gene Austin

Gene Austin

Kin Gill

Kin Gill

Deputy General Counsel
Gary Allison

Gary Allison

EVP, Engineering
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Bazaarvoice Office Locations

Bazaarvoice has offices in Singapore, Chicago, New York, San Francisco and in 5 other locations
Austin, US (HQ)
10901 Stonelake Blvd
Chicago, US
300 North LaSalle Street Suite 2250
New York, US
19 Union Square West 6th Floor
San Francisco, US
642 Harrison Street 2nd Floor
Sydney, AU
Suite 410, 50 Holt Street Surry Hills
Paris, FR
33 Avenue de Wagram
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Bazaarvoice Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$130.6 m


In total, Bazaarvoice had raised $130.6 m. Bazaarvoice is a subsidiary of Marlin Equity Partners

Bazaarvoice Revenue

Bazaarvoice's revenue was reported to be $201.24 m in FY, 2017 which is a 0.7% increase from the previous period.
USDFY, 2014FY, 2015FY, 2016FY, 2017



Revenue growth, %


Cost of goods sold


Gross profit

USDQ2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018



Cost of goods sold


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Gross profit Margin, %

USDFY, 2014FY, 2015FY, 2016FY, 2017



Accounts Receivable



Current Assets

USDQ2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018



Accounts Receivable




Current Assets

USDFY, 2014FY, 2015FY, 2016FY, 2017

Net Income


Depreciation and Amortization




Accounts Payable

USDQ2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018

Net Income


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Accounts Payable


Cash From Operating Activities

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Bazaarvoice Operating Metrics

FY, 2013FY, 2014Q1, 2015Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016FY, 2016Q1, 2017Q2, 2017Q3, 2017FY, 2017Q1, 2018Q2, 2018

SaaS Impressions Served

145.55 b214.97 b61.26 b64.04 b85.13 b279.71 b71.02 b71.78 b101.51 b328.68 b85.29 m75.67 b103.26 b347.59 b

SaaS Revenue per Active Customer

$162.60 $38.80 $37.20 $36.60 $150.10 $35.10 $35.40 $34.90 $140.30 $34.20 $34.30 $33 $132.10

Active Customers

885 1.10 k1.19 k1.24 k1.29 k1.33 k1.34 k1.36 k1.38 k1.40 k1.40 k1.41 k1.46 k1.49 k1.52 k1.58 k

Patent Applications

24 23 22 8
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Bazaarvoice Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
FeedMagnetApril 15, 2014
Longboard Media November 06, 2012
PowerReviews May 24, 2012
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Bazaarvoice Online and Social Media Presence

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Bazaarvoice News and Updates

Golub Capital supports Marlin’s take-private buyout of Bazaarvoice

Golub Capital has provided a $245 million debt facility to back Marlin Equity Partners' take-private acquisition of Bazaarvoice. Based in Austin, Texas, Bazaarvoice is a provider of consumer-generated content, advertising and personalization solutions.

PE-backed Bazaarvoice buys AddStructure

Bazaarvoice Inc, which is backed by Marlin Equity Partners, has acquired Chicago-based AddStructure, a provider of state-of-the-art search and discovery applications for e-commerce companies. No financial terms were disclosed.

Marlin completes take-private Bazaarvoice deal

Marlin Equity Partners has closed its previously announced take-private acquisition of Bazaarvoice Inc for $5.50 in cash. As a result of the closing, Bazaarvoice has stopped trading on the NASDAQ under the ticker symbol "BV." GCA Advisors LLC provided financial advice to Bazaarvoice while DLA Piper …

Marlin Equity to buy Bazaarvoice for about $521 mln

Marlin Equity Partners has agreed to acquire Bazaarvoice Inc for $5.50 in cash or about $521 million. GCA Advisors LLC is acting as exclusive financial adviser to Bazaarvoice while DLA Piper LLP (US) was legal adviser. And, Schulte Roth & Zabel LLP provided legal advice to Marlin on the deal. Ba…
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Bazaarvoice Blogs

Content as connection: How retailers use content to reach consumers

Last month, we announced that we had been selected by Walmart to join their Connected Content Partner Program, through which we will help suppliers collect and display influential ratings and reviews. Walmart created the Connected Content Partner Program to make it easier for suppliers to identify r…

Serving those who served us: How SMBs can support veterans at work

As many as 360,000 men and women leave the military service each year. Of those, almost half will leave their first civilian position within a year, and 60-80% will leave before their second work anniversary. The transition from service member to civilian is unique to each individual, often very cha…

The holidays are coming: How to optimize your advertising strategy before Black Friday

The holiday season is upon us yet again. If it seems like the holidays start earlier and earlier every year, that’s because they do. One in four shoppers get a head start of two months or more, forcing brands, retailers, and marketers to navigate a longer and more complicated advertising season. Sho…

Study: Do consumers trust incentivized reviews?

In today’s world, trust has become invaluable currency for companies. According to the Edelman Trust Barometer, this year, we are in “the battle for truth”. Business saw a 20-point drop in trust year-over-year in the U.S., and media, which includes brands, social media, and search, is the least trus…

Next generation grocery: Key trends from IGD Digital Commerce 2018

When it comes to grocery trends, Europe is the market to watch. It is the second largest global market for online grocery sales, behind Asia. Where grocery e-commerce has a 2% market share in the United States, it has hit 7.5% in the United Kingdom and 5.6% in France. To keep our finger on the puls…

Augmented reality + retail: A glimpse into the future of shopping

Two years ago, in the short film Hyper-Reality, director Keiichi Matsuda depicted a future world saturated with the flow of sensory information. This world blended the real world with virtual reality; streets and storefronts were covered by holographic overlays and signs. As the protagonist strolled…
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Bazaarvoice Company Life and Culture

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Bazaarvoice Frequently Asked Questions

  • When was Bazaarvoice founded?

    Bazaarvoice was founded in 2005.

  • Who are Bazaarvoice key executives?

    Bazaarvoice's key executives are Jim Offerdahl, Gene Austin and Kin Gill.

  • What is Bazaarvoice revenue?

    Latest Bazaarvoice annual revenue is $201.2 m.

  • Who are Bazaarvoice competitors?

    Competitors of Bazaarvoice include truRating, Aptos and Recordsure.

  • Where is Bazaarvoice headquarters?

    Bazaarvoice headquarters is located at 10901 Stonelake Blvd, Austin.

  • Where are Bazaarvoice offices?

    Bazaarvoice has offices in Singapore, Chicago, New York, San Francisco and in 5 other locations.

  • How many offices does Bazaarvoice have?

    Bazaarvoice has 9 offices.