Bazaarvoice is a software as a service company that provides social commerce for brands by enabling customer-powered marketing. It enables consumers to create and share ratings, reviews, questions, answers, and stories about products and brands on client websites. The company syndicates content across the web and through the channel to reach shoppers. 

Employee Rating

Parent CompanyMarlin Equity Partners
HQAustin, US
Bazaarvoice was founded in 2005 and is headquartered in Austin, US

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Key People/Management at Bazaarvoice

Ken Hashman

Ken Hashman

Chief Financial Officer
Keith Nealon

Keith Nealon

Chief Executive Officer
Joe Rohrlich

Joe Rohrlich

Chief Revenue Officer
Gracie Renbarger

Gracie Renbarger

Senior Vice President, General Counsel & Chief Compliance Officer
Suzin Wold

Suzin Wold

Senior Vice President, Marketing
Kelly Trammell

Kelly Trammell

Executive Vice President, Services
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Bazaarvoice Office Locations

Bazaarvoice has offices in Austin, Chicago, New York, Sydney and in 7 other locations
Austin, US (HQ)
10901 Stonelake Blvd
Chicago, US
200 N LaSalle Dr #1850
New York, US
435 Hudson St #400
Sydney, AU
Suite 410, 50 Holt Street Surry Hills
Paris, FR
33 Avenue de Wagram
Munich, DE
Liebherrstrasse 22
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Bazaarvoice Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$130.6 m


In total, Bazaarvoice had raised $130.6 m. Bazaarvoice is a subsidiary of Marlin Equity Partners

Bazaarvoice Revenue

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Bazaarvoice's revenue was reported to be $201.24 m in FY, 2017 which is a 0.7% increase from the previous period.
USDFY, 2016FY, 2017



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USDQ1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018



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USDFY, 2016FY, 2017



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Prepaid Expenses


Current Assets

USDQ1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018



Accounts Receivable


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USDFY, 2016FY, 2017

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Cash From Operating Activities

USDQ1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018

Net Income


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Bazaarvoice Operating Metrics

FY, 2013FY, 2014Q1, 2015Q2, 2015Q3, 2015FY, 2015Q1, 2016Q2, 2016Q3, 2016FY, 2016Q1, 2017Q2, 2017Q3, 2017FY, 2017Q1, 2018Q2, 2018Feb, 2020

SaaS Impressions Served

145.55 b214.97 b61.26 b64.04 b85.13 b279.71 b71.02 b71.78 b101.51 b328.68 b85.29 b75.67 b103.26 b347.59 b

SaaS Revenue per Active Customer

$162.60 $38.80 $37.20 $36.60 $150.10 $35.10 $35.40 $34.90 $140.30 $34.20 $34.30 $33 $132.10

Active Customers

885 1.10 k1.19 k1.24 k1.29 k1.33 k1.34 k1.36 k1.38 k1.40 k1.40 k1.41 k1.46 k1.49 k1.52 k1.58 k

Patents (US)

5 7 11 14 17
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Bazaarvoice Acquisitions / Subsidiaries

Company NameDateDeal Size
InfluensterAugust 28, 2019
AddStructureFebruary 23, 2018
FeedMagnetApril 15, 2014
Longboard MediaNovember 06, 2012
PowerReviewsMay 24, 2012

Bazaarvoice Revenue Breakdown

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Bazaarvoice revenue breakdown by business segment: 5.1% from Advertising and 94.9% from SaaS

Bazaarvoice revenue breakdown by geographic segment: 22.1% from EMEA, 74.2% from Americas and 3.7% from Other

Bazaarvoice Online and Social Media Presence

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Bazaarvoice News and Updates

City Moves for 10 January - Who's switching jobs at Bazaarvoice, Time Out and Snaplogic?

Today’s City Moves includes Bazaarvoice, Time Out and Snaplogic Bazaarvoice Digital marketing firm Bazaarvoice has announced the appointment of Keith [...] The post City Moves for 10 January - Who's switching jobs at Bazaarvoice, Time Out and Snaplogic? appeared first on CityAM.

Bazaarvoice expands global presence, tapping into Indias technology talent

The digital marketing company is establishing a new presence in Bengaluru, focused on increasing its innovation capacity beyond the corporate headquarters in Austin, more

Global Consumer Ratings and Reviews Software Market Report 2019-2025 Top Key Players- Adobe, AppFollow, AppReviewDesk, Bazaarvoice and more...

A new market study, titled “Global Consumer Ratings and Reviews Software Market Size, Status and Forecast 2019-2025”, has been featured on WiseGuyReports. Posted via Industry Today. Follow us on Twitter @IndustryToday

Bazaarvoice Report: Shoppers Crave Connection and Conversation with Brands and Retailers

Annual Shopper Experience Index shows influence of user-generated content on omnichannel shopping and cites mobile and social commerce as areas of more

Ecommerce Rating and Review Tools 2019 Global Market Key Players - Trustpilot, Feefo, Kiyoh, Bazaarvoice, eKomi, Trustspot, Reevoo, Reziew, Yelp,, PowerReviews.......

Ecommerce Rating and Review Tools – Global Market Growth, Opportunities, Analysis Of Top Key Players And Forecast To 2025 Posted via Industry Today. Follow us on Twitter @IndustryToday

Customer Feedback Software 2019 Global Market Key Players - Trustpilot, Bazaarvoice, Yotpo,, TurnTo, PowerReviews, ResellerRatings, Kiyoh, eKomi......

Customer Feedback Software – Global Market Growth, Opportunities, Analysis Of Top Key Players And Forecast To 2025 Posted via Industry Today. Follow us on Twitter @IndustryToday
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Bazaarvoice Blogs

Black Friday in July: 6 tips to prepare for Prime Day

Amazon Prime Day has completely changed the shopping calendar. Every year the event grows larger; last year, Prime “Day” spanned 36 hours. But Prime Day shopping extends far beyond Amazon. Competing retailers like Target and Best Buy have learned to capitalize on this summer shopping surge by creati…

The inseparable state of social media and shopping

Far from the days when it was a channel to simply connect with friends, social media today is now becoming intrinsically tied to marketing and sales strategy. From awareness to conversion, social media plays a role throughout the entire shopping journey. The relationship between social media and sho…

Transparency: Top of mind at Programmatic I/O

This year’s Programmatic I/O conference in San Francisco was a whirlwind of meetings and presentations around the current state of the programmatic media and marketing industry. Throughout the conference, we spoke to many people from data partners, ad tech companies, and agencies about what’s most i…

Interaction before transaction: Using technology to engage shoppers

Today’s consumers are wary of shopping experiences that feel one-sided. They don’t just want to make informed decisions; they also want to trust the brands and retailers they choose. They want shopping to feel more like a human connection, not just a transaction. Every company wants to be known for …

FYI for DIY: 5 facts every DIY retailer needs to know

2018 was a trying year for DIY retail in Europe. For example, total DIY sales across the UK fell 40% year-on-year, according to the CBI. The growth of online shopping poses a considerable challenge to DIY retailers across Europe, who have been slow to establish and optimise their online presence. Mo…

Our top three takeaways from SXSW Interactive 2019

From cannabusiness and retail to medtech and politics, the content at SXSW Interactive 2019 ran the gamut. Part of what makes this annual conference so inviting to a wide variety of people also makes it difficult to navigate. As the conference is in our hometown, we send a group from our marketing t…
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Bazaarvoice Frequently Asked Questions

  • When was Bazaarvoice founded?

    Bazaarvoice was founded in 2005.

  • Who are Bazaarvoice key executives?

    Bazaarvoice's key executives are Ken Hashman, Keith Nealon and Joe Rohrlich.

  • What is Bazaarvoice revenue?

    Latest Bazaarvoice annual revenue is $201.2 m.

  • Who are Bazaarvoice competitors?

    Competitors of Bazaarvoice include truRating, iQmetrix and Acquia.

  • Where is Bazaarvoice headquarters?

    Bazaarvoice headquarters is located at 10901 Stonelake Blvd, Austin.

  • Where are Bazaarvoice offices?

    Bazaarvoice has offices in Austin, Chicago, New York, Sydney and in 7 other locations.

  • How many offices does Bazaarvoice have?

    Bazaarvoice has 11 offices.