OverviewSuggest Edit

Yotpo is a company that provides an ecommerce marketing platform. The platform enables businesses to collect and leverage customer reviews, ratings, and Q&A with the help of artificial intelligence. The company also offers visual and SMS marketing solutions as well as loyalty and referral tools.

HQNew York, NY, US
Employee Ratings4.2
Overall CultureC+

Latest Updates

Employees (est.) (Sept 2021)656(+3%)
Cybersecurity ratingCMore

Key People/Management at Yotpo

Tomer Tagrin

Tomer Tagrin

CEO, Co-Founder
Omri Cohen

Omri Cohen

COO, Co-Founder
Ophir Reshef

Ophir Reshef

Chief Financial Officer
Michael Mallin

Michael Mallin

SVP Products
Amichai Kidron

Amichai Kidron

Rona Zur Turetz

Rona Zur Turetz

SVP People
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Yotpo Office Locations

Yotpo has offices in New York, Boston, Tel Aviv-Yafo and London
New York, NY, US (HQ)
400 Lafayette St
Boston, MA, US
55 Court St
Tel Aviv-Yafo, IL
12 David Khakhami St
London, GB
131 Finsbury Pavement
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Yotpo Financials and Metrics

Summary Metrics

Founding Date


Yotpo total Funding

$436 m

Yotpo latest funding size

$30 m

Time since last funding

17 days ago

Yotpo investors

Yotpo's latest funding round in September 2021 was reported to be $30 m. In total, Yotpo has raised $436 m. Yotpo's latest valuation is reported to be $1.4 b.
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Yotpo Revenue

Market valuation

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Yotpo Operating Metrics

Yotpo's Customers was reported to be 280 k in Aug, 2020.
Aug, 2020Mar, 2021


280 k

Paying Customers

9 k30 k
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Yotpo Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Yotpo Online and Social Media Presence

Embed Graph

Yotpo Company Culture

  • Overall Culture



  • CEO Rating



  • Compensation



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Yotpo News and Updates

Shopify makes strategic investment in Israeli ecommerce marketing startup Yotpo with new partnership

Two unicorns, Canadian ecommerce giant Shopify and Israeli ecommerce marketing startup Yotpo, have signed a multi-year platform partnership, with Shopify also making a strategic... The post Shopify makes strategic investment in Israeli ecommerce marketing startup Yotpo with new partnership first app…

Raising Another $230 Million, Yotpo Rides E-Commerce Wave To Become A Marketing Hub For Brands

With a new valuation of $1.4 billion, the Series F round will be used for engineering, sales, international expansion and future acquisitions.

E-commerce marketing startup Yotpo raises $230M at a $1.4B valuation

Barely more than seven months after its most recent funding announcement, Yotpo is revealing that it has raised another $230 million in a Series F round that values the company at $1.4 billion (post-money). “Our round, in my eyes, it’s all about celebrating the future of e-commerce,” co-founder and …

Advocacy Software Market Technology Prospectus with Global Scenario by 2027 - Social Annex, Inc. (Annex Cloud), Social HORSEPOWER, Talkable, Yotpo, ZUBERANCE

The COVID-19 outbreak is currently going the world over, the Advocacy Software market report covers the impact of the corona-virus on top company’s growth. This research report categorizes as the key players in the Advocacy Software market and also gives a comprehensive study of Covid-19 impact anal…

Product Reviews Software Market is Booming Worldwide | Bazaarvoice, Yotpo, TurnTo

Product Reviews Software Comprehensive Study by Type (Cloud Based, Web Based), Application (Consumer Intelligence, Media Monitoring, Reporting, Other), Organization Size (Large Enterprises, SMEs) Players and Region - Global Market Outlook to 2025 Posted via Industry Today. Follow us on Twitter @Indu…

Yotpo raises $75M for its e-commerce marketing cloud

“Marketing Cloud” has become an increasingly popular concept in the world of marketing technology — used by the likes of Salesforce, Adobe, Oracle and others to describe their digital toolsets for organizations to identify and connect with customers. Now, a startup that is building its own take on t…
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Yotpo Blogs

Yotpo Unveils New Partner Portal As the Number of Active eCommerce Ecosystem Partners Spiked 68% Over the Past 12 Months

NEW YORK, NY (September 23, 2021) -- Yotpo, a leading eCommerce marketing platform, announced the launch of a new Partner Portal. Developed in-house by Yotpo engineers, the Partner Portal is designed to make it as simple and easy as possible for partner providers to collaborate with Yotpo on new eCo…

Simplifying The Way We Partner: Yotpo’s New Partner Portal

The new Partner Portal will reshape the partnership experience to make it as simple and easy as possible.  The post Simplifying The Way We Partner: Yotpo’s New Partner Portal appeared first on Yotpo.

6 Ways to Solve iOS 15 Challenges With SMS

We are moving toward an opt-in world, where consumers are in control and their privacy is always put first. With the upcoming iOS 15 release just moments away, Apple takes another step in the direction of this new reality with Mail App Protection. What does Mail App Protection do? It gives all users…

Yotpo x Shopify: Deepening the Connection Between Brands & Consumers

For the future of commerce to thrive, brands must build strong relationships with their customers. The post Yotpo x Shopify: Deepening the Connection Between Brands & Consumers appeared first on Yotpo.

Yotpo and Shopify Enter Multi-Year Platform Partnership

NEW YORK, September 9th, 2021 – Yotpo, a leading eCommerce marketing platform, has today announced a multi-year platform partnership with Shopify, the global commerce platform with more than 1.7 million merchants worldwide. Supported by a strategic investment in Yotpo by Shopify, the platform partne…

Why You Should Adopt SMS Marketing in a Cookie-less World

If you’ve been following the marketing headlines in the last few months, chances are you’ve heard about the ongoing shift in privacy policies. Google’s plans to deprecate the cookie have caused a wave of concern among marketers all over the world, and the upcoming iOS 15 update by Apple introduces …
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Yotpo Frequently Asked Questions

  • When was Yotpo founded?

    Yotpo was founded in 2011.

  • Who are Yotpo key executives?

    Yotpo's key executives are Tomer Tagrin, Omri Cohen and Ophir Reshef.

  • How many employees does Yotpo have?

    Yotpo has 656 employees.

  • Who are Yotpo competitors?

    Competitors of Yotpo include Podium, PowerReviews and Wunderkind.

  • Where is Yotpo headquarters?

    Yotpo headquarters is located at 400 Lafayette St, New York.

  • Where are Yotpo offices?

    Yotpo has offices in New York, Boston, Tel Aviv-Yafo and London.

  • How many offices does Yotpo have?

    Yotpo has 4 offices.