OverviewSuggest Edit

TrackMaven operates an all-in-one marketing analytics platform. The Company's platform provides insights into marketing performance, competitors, content and campaign strategy, content optimization, competitive intelligence, executive reporting and campaign analysis services.

HQWashington, US
Employee Ratings4.3

Latest Updates

Employees (est.) (Sep 2019)53(-1%)
Job Openings22
Revenue (Y, 2016)$6.7 M

Key People/Management at TrackMaven

Allen Gannett

Allen Gannett

Founder & CEO
Blaire Kotsikopoulos

Blaire Kotsikopoulos

Professional Services
Bryan Sartory

Bryan Sartory

Connor Flanagan

Connor Flanagan

Dave Steggert

Dave Steggert

Gabi Wiegand

Gabi Wiegand

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TrackMaven Office Locations

TrackMaven has an office in Washington
Washington, US (HQ)
1101 K St NW #930
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TrackMaven Financials and Metrics

Summary Metrics

Founding Date


TrackMaven total Funding

$21.8 m

TrackMaven latest funding size

$6 m

Time since last funding

5 years ago

TrackMaven investors

TrackMaven's latest funding round in December 2014 was reported to be $6 m. In total, TrackMaven has raised $21.8 m
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TrackMaven Revenue

TrackMaven's revenue was reported to be $6.70 m in Y, 2016

Revenue (Y, 2016)

USDY, 2016


USDY, 2016


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TrackMaven Operating Metrics

Y, 2014Mar, 2016Nov, 2016Apr, 2017

Data Points Processed

1.08 b

Code Releases



15 19 20

Information Pieces Processed Daily

1 m
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TrackMaven Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
10StoriesMay 12, 2016

TrackMaven Online and Social Media Presence

Embed Graph

TrackMaven News and Updates

Skyword and TrackMaven Join Forces to Form #1 Content Marketing Platform

Companies Combine Best-in-Class Analytics with Best-in-Class Content Marketing Platform to Power Unparalleled Content Experiences Companies Combine Best-in-Class Analytics with Best-in-Class Content Marketing Platform to Power Unparalleled Content Experiences

TrackMaven Blogs

Introducing Simple and Comprehensive Instagram Reporting

Do you have a headache? How’s your phone storage? If you answered “yes” and “nonexistent,” you’ve probably been manually reporting on your Instagram analytics. Frankly, reporting natively from Instagram Insights is not what I’d call a modern or intuitive experience. Squinting at a tiny phone screen,…

TrackMaven + Skyword: Data-Driven Marketing Just Got Simpler

TL;DR: By merging, TrackMaven and Skyword bring best-in-class analytics together with the only complete solution for content planning, creation, activation, and personalization. Six years ago, I was a CMO. And I was frustrated. The status quo with marketing technology just wasn’t good enough. There …

Social Advertising Analytics: Why the Status Quo Isn’t Good Enough

Forty billion dollars. That would buy you 9 million Pumpkin Spice Lattes, 53 trips to the moon, or a gym membership for the next 62 thousand years. It also happens to be the total revenue Facebook generated from ads in 2017 — a number that is expected to double by the end of 2018. That’s a... Kee…

Facebook and Twitter Ad Transparency Changes

Last week, both Facebook and Twitter announced immediate changes that make ad information transparent to the public. Ad Visibility Under each Page’s new Info and Ads section, Facebook now shows all active ads that a Page is running across Facebook, Messenger, Facebook partner networks, and Instagram…

TrackMaven Frequently Asked Questions

  • When was TrackMaven founded?

    TrackMaven was founded in 2012.

  • Who are TrackMaven key executives?

    TrackMaven's key executives are Allen Gannett, Blaire Kotsikopoulos and Bryan Sartory.

  • How many employees does TrackMaven have?

    TrackMaven has 53 employees.

  • What is TrackMaven revenue?

    Latest TrackMaven annual revenue is $6.7 m.

  • What is TrackMaven revenue per employee?

    Latest TrackMaven revenue per employee is $126.4 k.

  • Who are TrackMaven competitors?

    Competitors of TrackMaven include Pomona, Moat and Allocadia.

  • Where is TrackMaven headquarters?

    TrackMaven headquarters is located at 1101 K St NW #930, Washington.

  • Where are TrackMaven offices?

    TrackMaven has an office in Washington.

  • How many offices does TrackMaven have?

    TrackMaven has 1 office.