TrackMaven

OverviewSuggest Edit

TrackMaven operates an all-in-one marketing analytics platform. The Company's platform provides insights into marketing performance, competitors, content and campaign strategy, content optimization, competitive intelligence, executive reporting and campaign analysis services.

TypePrivate
Founded2012
HQWashington, DC, USMap
Websitetrackmaven.com
Employee Ratings4.3More
Overall CultureA-More
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Recent NewsAll News

Latest Updates

Employees (est.) (Jan 2021)13
Revenue (Y, 2016)$6.7 M
Cybersecurity ratingBMore

Key People/Management at TrackMaven

Allen Gannett

Allen Gannett

Founder & CEO
Tim Koubek

Tim Koubek

President & CRO
Joe Payne

Joe Payne

Board Member
Sean Glass

Sean Glass

Board Member
Chuck Ghoorah

Chuck Ghoorah

Board Member
Patrick Kerins

Patrick Kerins

Board Member
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TrackMaven Office Locations

TrackMaven has an office in Washington
Washington, DC, US (HQ)
1101 K St NW #930
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TrackMaven Financials and Metrics

Summary Metrics

Founding Date

2012

TrackMaven total Funding

$21.8 m

TrackMaven latest funding size

$6 m

Time since last funding

6 years ago

TrackMaven investors

New Enterprise Associates, Silicon Valley Bank, Bowery Capital, Sean Glass, Tony Ayaz, Adam Falla, Andy Klingenstein, Marc Solomon, Acceleprise, Hemang Gadhia, Adam Riggs, Roger Krakoff
TrackMaven's latest funding round in December 2014 was reported to be $6 m. In total, TrackMaven has raised $21.8 m
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TrackMaven Revenue

TrackMaven's revenue was reported to be $6.70 m in Y, 2016
USD

Revenue (Y, 2016)

6.7m
USDY, 2016

Revenue

6.7m
show all
USDY, 2016

Revenue/Employee

73.4k
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TrackMaven Operating Metrics

Y, 2014Mar, 2016Nov, 2016Apr, 2017

Data Points Processed

1.08 b

Code Releases

204

Channels

15 19 20

Information Pieces Processed Daily

1 m
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TrackMaven Acquisitions / Subsidiaries

Company NameDateDeal Size
10StoriesMay 12, 2016

TrackMaven Cybersecurity Score

Cybersecurity ratingPremium dataset

B

87/100

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TrackMaven Online and Social Media Presence

TrackMaven's Trends

Embed Graph

TrackMaven Company Culture

  • Overall Culture

    A-

    86/100

  • CEO Rating

    A+

    88/100

  • Compensation

    B

    79/100

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TrackMaven News and Updates

October 23, 2018

Skyword and TrackMaven Join Forces to Form #1 Content Marketing Platform

Companies Combine Best-in-Class Analytics with Best-in-Class Content Marketing Platform to Power Unparalleled Content Experiences Companies Combine Best-in-Class Analytics with Best-in-Class Content Marketing Platform to Power Unparalleled Content Experiences

TrackMaven Blogs

December 04, 2018

Introducing Simple and Comprehensive Instagram Reporting

Do you have a headache? How’s your phone storage? If you answered “yes” and “nonexistent,” you’ve probably been manually reporting on your Instagram analytics. Frankly, reporting natively from Instagram Insights is not what I’d call a modern or intuitive experience. Squinting at a tiny phone screen,…
October 23, 2018

TrackMaven + Skyword: Data-Driven Marketing Just Got Simpler

TL;DR: By merging, TrackMaven and Skyword bring best-in-class analytics together with the only complete solution for content planning, creation, activation, and personalization. Six years ago, I was a CMO. And I was frustrated. The status quo with marketing technology just wasn’t good enough. There …
October 17, 2018

Social Advertising Analytics: Why the Status Quo Isn’t Good Enough

Forty billion dollars. That would buy you 9 million Pumpkin Spice Lattes, 53 trips to the moon, or a gym membership for the next 62 thousand years. It also happens to be the total revenue Facebook generated from ads in 2017 — a number that is expected to double by the end of 2018. That’s a... Kee…
July 03, 2018

Facebook and Twitter Ad Transparency Changes

Last week, both Facebook and Twitter announced immediate changes that make ad information transparent to the public. Ad Visibility Under each Page’s new Info and Ads section, Facebook now shows all active ads that a Page is running across Facebook, Messenger, Facebook partner networks, and Instagram…

 TrackMaven Frequently Asked Questions

  • When was TrackMaven founded?

    TrackMaven was founded in 2012.

  • Who are TrackMaven key executives?

    TrackMaven's key executives are Allen Gannett, Tim Koubek and Joe Payne.

  • How many employees does TrackMaven have?

    TrackMaven has 13 employees.

  • What is TrackMaven revenue?

    Latest TrackMaven annual revenue is $6.7 m.

  • What is TrackMaven revenue per employee?

    Latest TrackMaven revenue per employee is $515.4 k.

  • Who are TrackMaven competitors?

    Competitors of TrackMaven include Pomona, Moat and Allocadia.

  • Where is TrackMaven headquarters?

    TrackMaven headquarters is located at 1101 K St NW #930, Washington.

  • Where are TrackMaven offices?

    TrackMaven has an office in Washington.

  • How many offices does TrackMaven have?

    TrackMaven has 1 office.