Tomi.ai is a company that provides a predictive targeting and optimization platform for companies to enhance growth and marketing ROI by optimizing digital ads for bottom-of-funnel outcomes like sales and lifetime value. It uses machine learning models that transform first-party behavioral data from websites into predictions of business outcomes such as purchases. These predictions are then used to close feedback loops with advertising platforms, allowing companis to run digital marketing campaigns. Tomi.ai helps businesses identify visitors with high intent and improve their marketing ROI and customer acquisition through value based optimization for leads.