OverviewSuggest Edit

Allocadia is a company developing marketing performance management software. It offers a platform that enables marketing teams to plan, manage investments, and measure results and ROI. The platform is used for marketing planning, strategic alignment, spend management, workflow efficiency, data connectivity, and marketing measurement.
HQVancouver, CA
Employee Ratings3.8

Latest Updates

Employees (est.) (Sept 2020)111(-1%)
Cybersecurity ratingBMore

Key People/Management at Allocadia

Kristine Steuart

Kristine Steuart

CEO & Co-Founder, Board Member
Katherine Berry

Katherine Berry

Board Member
Jocelyn Brown

Jocelyn Brown

SVP, Customers & Revenue
Ryan Marples

Ryan Marples

T.J. Begley

T.J. Begley

SVP, Ecosystem, Solutions & Services
Julia Stead

Julia Stead

Show more

Allocadia Office Locations

Allocadia has offices in Vancouver and London
Vancouver, CA (HQ)
200 Granville St
Vancouver, CA
1066 W Hastings St Suite 1410
London, GB
London, UK
Show all (3)

Allocadia Financials and Metrics

Summary Metrics

Founding Date


Allocadia total Funding

$24 m

Allocadia latest funding size

$16.50 m

Time since last funding

5 years ago

Allocadia investors

Allocadia's latest funding round in December 2015 was reported to be $16.5 m. In total, Allocadia has raised $24 m
Show all financial metrics

Allocadia Operating Metrics

Allocadia's Enterprise Customers was reported to be 12 in Jun, 2020.
Sep, 2019Jun, 2020

Enterprise Customers

12 12

Global Strategic Partners

7 5


14 k80 k

Partners (System Integration)

3 3
Show all operating metrics

Allocadia Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Allocadia Online and Social Media Presence

Embed Graph

Allocadia Blogs

A Guide to the New Era of Agile Marketing Planning

Are you prepared to meet marketing’s goals with less resources, and do it in a constantly changing landscape? It’s time to change habits. The CMO is no longer just the bullhorn for the brand; they are the lead conductor of the company’s growth engine.  Gartner The traditional planning process isn’t.…

Build & Manage a Centralized Marketing Budget

The majority of organizations today are using multiple spreadsheets, PowerPoints, Word, and other documents across several teams in order to get a view of their marketing spend status. When data is pulled from so many disparate sources it’s hard to grasp the full picture. What’s been spent? How much…

Marketing Fast and Furious: 3 Ways to Shift to More Agile Marketing Planning

Revenue leaders are facing the steepest economic challenges seen in 10 years – leaner budgets and a need for hyper-efficiency makes static long-term planning obsolete. With ongoing environmental changes, the pains related to planning are amplified today. Our panel conversation with Comcast Business,…

CMO Strategy Series: Shifting Paradigms: The Future of Marketing Planning

Written by Kathleen Schaub, former IDC Analyst Innovation adoption in marketing happens in a predictable pattern. In my years as an IDC analyst I saw that strong early indicators appear when a trend is likely to become more widely adopted.  Today, those indicators point to a significant paradigm shi…

The RevOps Movement: Why Centralizing Marketing, Sales and Customer Operations is Critical in Today’s Environment

As budgets tighten and resources become more constrained, businesses are pivoting to increase their efficiency and effectiveness. Leaders are evaluating beyond their go-to-market strategy; they’re assessing the processes and technology that support growth.  For enterprise leaders across sales, marke…

CMO Strategy Series: Building a Strong GTM Strategy with René Bonvanie of Palo Alto Networks

René Bonvanie has spent over 30 years working in marketing and business development for high-tech companies. His previous companies include INGRES Corp, Oracle, VERITAS Corp, SAP, Salesforce, and Serena Software. For more than a decade, René has worked at Palo Alto Networks: first as CMO and now as …
Show more

Allocadia Frequently Asked Questions

  • When was Allocadia founded?

    Allocadia was founded in 2010.

  • Who are Allocadia key executives?

    Allocadia's key executives are Kristine Steuart, Katherine Berry and Jocelyn Brown.

  • How many employees does Allocadia have?

    Allocadia has 111 employees.

  • Who are Allocadia competitors?

    Competitors of Allocadia include Aprimo, Hive9 and Curalate.

  • Where is Allocadia headquarters?

    Allocadia headquarters is located at 200 Granville St, Vancouver.

  • Where are Allocadia offices?

    Allocadia has offices in Vancouver and London.

  • How many offices does Allocadia have?

    Allocadia has 3 offices.