OverviewSuggest Edit

Allocadia is an IT company that provides cloud software to manage investments and marketing performance for CMOs and marketing teams. It offers budgeting, planning, and analysis solutions.

HQVancouver, CA
Employee Ratings3.4

Latest Updates

Employees (est.) (Oct 2019)119(+2%)

Key People/Management at Allocadia

Kristine Steuart

Kristine Steuart

CEO & Co-Founder
Katherine Berry

Katherine Berry

CPO & Co-Founder
Richard Sharp

Richard Sharp

Ryan Marples

Ryan Marples

Jocelyn Brown

Jocelyn Brown

SVP, Customers and Revenue
Samantha Bannister

Samantha Bannister

VP, Finance & Operations
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Allocadia Office Locations

Allocadia has offices in Vancouver and London
Vancouver, CA (HQ)
1066 W Hastings St Suite 1410
London, GB
London, UK
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Allocadia Financials and Metrics

Summary Metrics

Founding Date


Allocadia total Funding

$24 m

Allocadia latest funding size

$16.50 m

Time since last funding

4 years ago

Allocadia investors

Allocadia's latest funding round in December 2015 was reported to be $16.5 m. In total, Allocadia has raised $24 m
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Allocadia Operating Metrics

Allocadia's Enterprise Customers was reported to be 12 in Sep, 2019.
Sep, 2019

Enterprise Customers


Global Strategic Partners



14 k

Partners (System Integration)

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Allocadia Online and Social Media Presence

Embed Graph

Allocadia Blogs

How can we make better decisions using data?

The stats don’t lie, 89% of marketers believe data quality drives the right sales and marketing campaigns. Yet 50% are not confident in the quality of their company’s data and 48% of marketers rely heavily on intuition and experience to make marketing decisions. Why is it that marketers know data...

The Marketing Leader’s Guide to Data Strategy

87% percent of marketers say their top marketing goal for the next year is using data more successfully. We wrote this paper to show you how and provide a path forward. Sam Melnick, Vice President of Marketing Insights & Growth, Allocadia Preview Marketing is hard. Of course it is also...

Land O’ Lakes Customer Testimonial

Kirsten Salmanowicz, Digital Marketing Platform Manager at Land O’ Lakes, shares how Allocadia is the key to not only enabling her team to manage their plan, marketing budgets and investments with consistency, but to building the foundation needed to drive even further digital transformation.

Allocadia Welcomes New CMO Julia Stead and Board Member John Stetic

Expanded marketing expertise will support company’s ongoing guidance for marketing leaders VANCOUVER, British Columbia, October 1, 2019 — Allocadia, the leader in marketing performance management, today announced that Julia Stead has joined the company as the Chief Marketing Officer and John Stetic …

Webinar Mastering the Marketer’s Data Journey

Data is the currency that drives business forward. However, marketing organizations often lack a strategy around their data. Many marketing organizations set their plan, start executing and then chase their desired metrics without a common marketing data hierarchy and taxonomy across their team. Thi…

The Marketer’s Data Journey Webinar with Workfront

Data is the currency that drives business forward. However, marketing organizations are often lacking a strategy around their data. Many marketing organizations set their plan, start executing and then chasing their desired metrics without any real consideration of a data strategy. This leads to inc…
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Allocadia Frequently Asked Questions

  • When was Allocadia founded?

    Allocadia was founded in 2010.

  • Who are Allocadia key executives?

    Allocadia's key executives are Kristine Steuart, Katherine Berry and Richard Sharp.

  • How many employees does Allocadia have?

    Allocadia has 119 employees.

  • Who are Allocadia competitors?

    Competitors of Allocadia include Telaria, Curalate and Bigtincan.

  • Where is Allocadia headquarters?

    Allocadia headquarters is located at 1066 W Hastings St Suite 1410, Vancouver.

  • Where are Allocadia offices?

    Allocadia has offices in Vancouver and London.

  • How many offices does Allocadia have?

    Allocadia has 2 offices.