Taco Bell is a fast-food restaurant chain specializing in Tex-Mex meals. It offers made-to-order and customizable tacos and burritos, including vegetarian options. Taco Bell and its franchise organizations serve their customers through restaurants, as well as through its mobile, desktop and delivery ordering services. The company also sells a variety of branded merchandise. In addition, Taco Bell provides educational opportunities and serves the community through its nonprofit organization, the Taco Bell Foundation.

Employee Rating

Parent CompanyYum! Brands
HQIrvine, CA, US
Cybersecurity ratingBMore
Taco Bell was founded in 1962 and is headquartered in Irvine, CA, US

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Key People/Management at Taco Bell

Mark King

Mark King

Chief Executive Officer
Stephen Plank

Stephen Plank

Chief Technology Officer
Frank Tucker

Frank Tucker

Chief People Officer
Liz Williams

Liz Williams

President, International
Mike Grams

Mike Grams

President, Global Chief Operating Officer
Tracee Larocca

Tracee Larocca

Senior Vice President, Brand Engagement and Advertising
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Taco Bell Office Locations

Taco Bell has an office in Irvine
Irvine, CA, US (HQ)
1 Glen Bell Way
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Taco Bell Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$13.7 m


In total, Taco Bell had raised $13.7 m. Taco Bell is a subsidiary of Yum! Brands

Taco Bell Revenue

Taco Bell's revenue was reported to be $2.08 b in FY, 2019 which is a 1.1% increase from the previous period.
USDFY, 2017FY, 2018FY, 2019



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Cost of goods sold


Gross profit

USDQ1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019



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Operating expense total



USDFY, 2017FY, 2018FY, 2019

Total Assets

USDFY, 2017FY, 2018FY, 2019

Depreciation and Amortization


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Taco Bell Operating Metrics

FY, 2017Q1, 2018Q2, 2018Q3, 2018FY, 2018Q1, 2019Q2, 2019Q3, 2019FY, 2019




6.85 k6.88 k6.91 k6.94 k7.07 k7.11 k7.14 k7.19 k7.36 k

Franchised Restaurants

6.2 k6.28 k6.3 k6.38 k6.6 k6.63 k6.66 k6.72 k6.9 k

Owned Restaurants

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Taco Bell Revenue Breakdown

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Taco Bell revenue breakdown by geographic segment: 98.5% from U.S. and 1.5% from Other

Taco Bell Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Taco Bell Online and Social Media Presence

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Taco Bell Company Culture

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Taco Bell News and Updates

I tried Taco Bell and Chipotle's drive-thrus, and they're two totally different takes on quick service Mexican food

Summary List PlacementDrive-thrus have become more important than ever for fast food and fast casual restaurants because of the coronavirus pandemic. Fast-food chains have invested in drive-thru technology over the last few years, especially as customers showed that they prefer drive-thrus to other…

Taco Bell is giving away free tacos on May 4 — here's how to get one

Summary List PlacementTaco Bell will give away free tacos on May 4 to celebrate a lunar phase the company is calling "Taco Moon." This promotion is Taco Bell's first-ever global campaign, using the moon itself as a billboard. It will also mark the most tacos Taco Bell has ever given away on a sing…

Taco Bell parent Yum Brands tops earnings estimates fueled by U.S. sales growth

Yum Brands on Wednesday reported quarterly earnings that crushed analysts' expectations as U.S. consumers returned to its restaurants.

Kiosk Association Restaurant Kiosks, NRA Show To Go, Ghost Kitchens, Taco Bell, PCI Card Reader

DENVER, April 16, 2021 /PRNewswire/ -- National Restaurant Association has launched Show To Go and the Kiosk Association is a participant. The online show runs through August 2021. We have eight showcases online: QSR Self-Order, Touchless Controls, Outdoor Menu Boards, ClearConnect full...

Taco Bell is opening a futuristic restaurant in one of Times Square's oldest buildings. It's filled with food lockers and digital kiosks: take a look inside.

Summary List PlacementTaco Bell is opening a digital-only restaurant in New York City's Times Square. The restaurant, which is set to open Wednesday, only lets you order ahead or on-site at a digital kiosk. If you order ahead, Taco Bell says you will collect your meal from a food locker,  Read mor…

Taco Bell to open first digital-only U.S. location in Times Square

Taco Bell will open its first digital-only U.S. restaurant on Wednesday in New York's Times Square.
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Taco Bell Frequently Asked Questions

  • When was Taco Bell founded?

    Taco Bell was founded in 1962.

  • Who are Taco Bell key executives?

    Taco Bell's key executives are Mark King, Stephen Plank and Frank Tucker.

  • How many employees does Taco Bell have?

    Taco Bell has 38,046 employees.

  • What is Taco Bell revenue?

    Latest Taco Bell annual revenue is $2.1 b.

  • What is Taco Bell revenue per employee?

    Latest Taco Bell revenue per employee is $54.6 k.

  • Who are Taco Bell competitors?

    Competitors of Taco Bell include Freshly, Wendy's Company and Luby's.

  • Where is Taco Bell headquarters?

    Taco Bell headquarters is located at 1 Glen Bell Way, Irvine.

  • Where are Taco Bell offices?

    Taco Bell has an office in Irvine.

  • How many offices does Taco Bell have?

    Taco Bell has 1 office.