Taco Bell is a fast-food restaurant chain specializing in Tex-Mex meals. It offers made-to-order and customizable tacos and burritos, including vegetarian options. Taco Bell and its franchise organizations serve their customers through restaurants, as well as through its mobile, desktop and delivery ordering services. The company also sells a variety of branded merchandise. In addition, Taco Bell provides educational opportunities and serves the community through its nonprofit organization, the Taco Bell Foundation.

Employee Rating

Parent CompanyYum! Brands
HQIrvine, CA, US
Cybersecurity ratingBMore
Taco Bell was founded in 1962 and is headquartered in Irvine, CA, US

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Key People/Management at Taco Bell

Mark King

Mark King

Chief Executive Officer
Stephen Plank

Stephen Plank

Chief Technology Officer
Frank Tucker

Frank Tucker

Chief People Officer
Liz Williams

Liz Williams

President, International
Mike Grams

Mike Grams

President, Global Chief Operating Officer
Tracee Larocca

Tracee Larocca

Senior Vice President, Brand Engagement and Advertising
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Taco Bell Office Locations

Taco Bell has an office in Irvine
Irvine, CA, US (HQ)
1 Glen Bell Way
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Taco Bell Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$13.7 m


In total, Taco Bell had raised $13.7 m. Taco Bell is a subsidiary of Yum! Brands

Taco Bell Revenue

Taco Bell's revenue was reported to be $2.08 b in FY, 2019 which is a 1.1% increase from the previous period.
USDFY, 2017FY, 2018FY, 2019



Revenue growth, %


Cost of goods sold


Gross profit

USDQ1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019



General and administrative expense


Operating expense total



USDFY, 2017FY, 2018FY, 2019

Total Assets

USDFY, 2017FY, 2018FY, 2019

Depreciation and Amortization


Capital Expenditures

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Taco Bell Operating Metrics

FY, 2017Q1, 2018Q2, 2018Q3, 2018FY, 2018Q1, 2019Q2, 2019Q3, 2019FY, 2019


27 27 30


6.85 k6.88 k6.91 k6.94 k7.07 k7.11 k7.14 k7.19 k7.36 k

Franchised Restaurants

6.20 k6.28 k6.30 k6.38 k6.60 k6.63 k6.66 k6.72 k6.90 k

Owned Restaurants

653 605 606 561 470 473 474 474 468
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Taco Bell Revenue Breakdown

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Taco Bell revenue breakdown by geographic segment: 98.5% from U.S. and 1.5% from Other

Taco Bell Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Taco Bell Online and Social Media Presence

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Taco Bell News and Updates

Gal Gadot Tries Taco Bell For The First Time And It’s An Eye-Opener

The "Wonder Woman 1984" star also sampled eggnog and Ho Hos while introducing Jimmy Fallon to gefilte fish.

The 'nicest Taco Bell in the world' is exploding on TikTok, as people marvel at the beachfront views and boozy drinks (YUM)

Summary List PlacementOne of the prettiest Taco Bell's in the world is going viral on TikTok, as people marvel at the beachfront restaurant.  The fast-food chain's beachside location in Pacifica, California, has been a favorite of locals and tourists since the 1980s. Last year, Taco Bell revamped t…

Taco Bell hosting 'hiring parties' at 400 restaurants on Tuesday

Taco Bell announced that it is hosting "hiring parties" at more than 400 restaurants on Tuesday. These will be socially-distanced events seeking part-time and full-time workers for the holiday season. These hiring events will be outdoors in parking lots or patio areas, taking place between 2p.m. and…

Unboxing The Xbox Series X Taco Bell Prize Bundle

Viewing the Xbox Series X in its (un)natural habitat.

Yum Brands quarterly revenue rises 8%, fueled by higher Taco Bell demand

Yum Brands on Thursday reported that its quarterly revenue rose 8%, fueled by Taco Bell's return to positive same-store sales growth.

Shares of Taco Bell parent Yum Brands rise after earnings beat expectations.

Yum Brands Inc. stock rose 1.5% in Thursday premarket trading after the restaurant company reported third-quarter earnings and revenue that beat expectations. Net income totaled $283 million, or 92 cents per share, up from $255 million, or 81 cents per share, last year. Adjusted EPS of $1.01 beat t…
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Taco Bell Frequently Asked Questions

  • When was Taco Bell founded?

    Taco Bell was founded in 1962.

  • Who are Taco Bell key executives?

    Taco Bell's key executives are Mark King, Stephen Plank and Frank Tucker.

  • How many employees does Taco Bell have?

    Taco Bell has 34,818 employees.

  • What is Taco Bell revenue?

    Latest Taco Bell annual revenue is $2.1 b.

  • What is Taco Bell revenue per employee?

    Latest Taco Bell revenue per employee is $59.7 k.

  • Who are Taco Bell competitors?

    Competitors of Taco Bell include Freshly, Wendy's Company and Luby's.

  • Where is Taco Bell headquarters?

    Taco Bell headquarters is located at 1 Glen Bell Way, Irvine.

  • Where are Taco Bell offices?

    Taco Bell has an office in Irvine.

  • How many offices does Taco Bell have?

    Taco Bell has 1 office.