Taco Bell is a fast-food restaurant chain specializing in Tex-Mex meals. It offers made-to-order and customizable tacos and burritos, including vegetarian options. Taco Bell and its franchise organizations serve their customers through restaurants, as well as through its mobile, desktop and delivery ordering services. The company also sells a variety of branded merchandise. In addition, Taco Bell provides educational opportunities and serves the community through its nonprofit organization, the Taco Bell Foundation.

Employee Rating

Parent CompanyYum! Brands
HQIrvine, US
Cybersecurity ratingCMore
Taco Bell was founded in 1962 and is headquartered in Irvine, US

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Key People/Management at Taco Bell

Mark King

Mark King

Chief Executive Officer
Stephen Plank

Stephen Plank

Chief Technology Officer
Frank Tucker

Frank Tucker

Chief People Officer
Liz Williams

Liz Williams

President, International
Mike Grams

Mike Grams

President, Global Chief Operating Officer
Tracee Larocca

Tracee Larocca

Senior Vice President, Brand Engagement and Advertising
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Taco Bell Office Locations

Taco Bell has an office in Irvine
Irvine, US (HQ)
1 Glen Bell Way
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Taco Bell Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$13.7 m


In total, Taco Bell had raised $13.7 m. Taco Bell is a subsidiary of Yum! Brands

Taco Bell Revenue

Taco Bell's revenue was reported to be $2.08 b in FY, 2019 which is a 1.1% increase from the previous period.
USDFY, 2017FY, 2018FY, 2019



Revenue growth, %


Cost of goods sold


Gross profit

USDQ1, 2018Q2, 2018Q3, 2018Q1, 2019Q2, 2019Q3, 2019



General and administrative expense


Operating expense total



USDFY, 2017FY, 2018FY, 2019

Total Assets

USDFY, 2017FY, 2018FY, 2019

Depreciation and Amortization


Capital Expenditures

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Taco Bell Operating Metrics

FY, 2017Q1, 2018Q2, 2018Q3, 2018FY, 2018Q1, 2019Q2, 2019Q3, 2019FY, 2019


27 27 30


6.85 k6.88 k6.91 k6.94 k7.07 k7.11 k7.14 k7.19 k7.36 k

Franchised Restaurants

6.20 k6.28 k6.30 k6.38 k6.60 k6.63 k6.66 k6.72 k6.90 k

Owned Restaurants

653 605 606 561 470 473 474 474 468
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Taco Bell Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Taco Bell Revenue Breakdown

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Taco Bell revenue breakdown by geographic segment: 98.5% from U.S. and 1.5% from Other

Taco Bell Online and Social Media Presence

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Taco Bell News and Updates

Yum China's Hong Kong stock offering prices, as the KFC, Taco Bell licensee raises the equivalent of $2.2 billion

Shares of Yum China Holdings Inc. dropped 2.9% in premarket trading Friday, after the Shanghai-based licensee of KFC, Taco Bell and Pizza Hut restaurant chains parent Yum Brands Inc. , said its global and Hong Kong public offering priced, with the company raising HG$17.27 billion ($2.23 billion). T…

Taco Bell removes Mexican Pizza and other items as it finishes menu streamlining

Pico de gallo and shredded chicken are also being permanently cut from Taco Bell's menu.

Taco Bell menu changes: Here’s the full list of everything coming and going

Say goodbye to Taco Bell Mexican Pizza, Pico de Gallo, and Shredded Chicken. If you’re a fan of Taco Bell, I have good news and bad news. The menu is changing.Read Full Story

How 4 Harvard grads built their empires franchising with brands like Wendy's, Taco Bell, Burger King, and Popeyes

Harvard students and grads have launched some of the world's biggest companies and hottest startups, and some have also found success as franchise owners. Two pairs of entrepreneurs used their Ivy League educations to amass huge fast food empires, Sujeet Indap wrote for the Financial Times' Alphav…

Starbucks, Taco Bell, Chipotle: The $290 billion race for the perfect drive-through

Thanks to COVID-19, the drive-through as you knew it is gone. During COVID-19, dining rooms have closed, and many prudent people have avoided dining in restaurants altogether. It’s a heartbreaking situation for independently owned restaurants across the country, as countless mom and pops have close…

Yum China Opens Taco Bell Store in Beijing

SHANGHAI, Aug. 21, 2020 /PRNewswire/ -- Yum China Holdings, Inc. (the "Company" or "Yum China") (NYSE: YUMC) today announced the opening of a new Taco Bell store in Beijing, its first store in the capital city. The new store, located in Beijing's Liangmaqiao district, will open its doors...
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Taco Bell Frequently Asked Questions

  • When was Taco Bell founded?

    Taco Bell was founded in 1962.

  • Who are Taco Bell key executives?

    Taco Bell's key executives are Mark King, Stephen Plank and Frank Tucker.

  • How many employees does Taco Bell have?

    Taco Bell has 33,077 employees.

  • What is Taco Bell revenue?

    Latest Taco Bell annual revenue is $2.1 b.

  • What is Taco Bell revenue per employee?

    Latest Taco Bell revenue per employee is $62.9 k.

  • Who are Taco Bell competitors?

    Competitors of Taco Bell include Freshly, Wendy's Company and Luby's.

  • Where is Taco Bell headquarters?

    Taco Bell headquarters is located at 1 Glen Bell Way, Irvine.

  • Where are Taco Bell offices?

    Taco Bell has an office in Irvine.

  • How many offices does Taco Bell have?

    Taco Bell has 1 office.