Sonos Competitors and Similar CompaniesClear all
Sonos's competitors and similar companies include VIZIO, Sound United, Sony Group, Harman, Bose, Bang & Olufsen, Google, Apple and Amazon.
 Sonos Sonos (formerly known as Rincon Audio) is a company that designs, develops, manufactures, and sells audio products. |  Sound United Sound United is an audio equipment maker that owns Polk Audio and Definitive Technology speaker brands. |  Sony Group Sony Group (ソニーグループ株式会社, formerly known as Sony Corporation) is a company that designs, develops, manufactures, and supplies electronic equipment, instruments, and devices. |  Harman Harman International Industries is a company that designs and engineers connected products and solutions for automakers, consumers, and enterprises. |  Bang & Olufsen Bang & Olufsen (B&O) is a company that designs, develops, markets, and manufactures audio and video products. |  Google Google is a technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and AI. |  Apple Apple is a company that designs, manufactures, and markets mobile communication and media devices. | ||||
Founding Date | Founding Date 2002 | Founding Date 2002 | Founding Date 2014 | Founding Date 1946 | Founding Date 1980 | Founding Date 1964 | Founding Date 1925 | Founding Date 1998 | Founding Date 1976 | Founding Date 1994 |
Type | Type Public | Type Subsidiary | Type Subsidiary | Type Public | Type Subsidiary | Type Private | Type Public | Type Subsidiary | Type Public | Type Public |
Tags | ||||||||||
Locations | Locations Irvine, US HQ Bloomington, US Chicago, US Dallas, US Denver, US Fremont, US Los Angeles, US see more | Locations Tokyo, JP HQ Vicente López, AR North Sydney, AU Wien, AT Ixelles, BE Zaventem, BE São Paulo, BR see more | Locations Framingham, US HQ Sydney, AU Vancouver, CA Saint Germain En Laye, FR Esslingen, DE Hong Kong, HK Tokyo, JP see more | Locations Struer, DK HQ Kongens Lyngby, DK Struer, DK | Locations Mountain View, US HQ Buenos Aires, AR Melbourne, AU Pyrmont, AU Sydney, AU Brussels, BE Belo Horizonte, BR see more | Locations Cupertino, US HQ Sydney, AU Brussels, BE São Paulo, BR Toronto, CA Santiago, CL Shanghai, CN see more | Locations Seattle, US HQ Brisbane, AU Brisbane, AU Melbourne, AU Sydney, AU Antwerpen, BE Brussels, BE see more | |||
Employees | Employees 1,8671% increase | Employees 900 | Employees 2151% increase | Employees 112,300 | Employees 28,415 | Employees 6,6881% decrease | Employees 981 | Employees 339,5331% increase | Employees 166,0001% increase | Employees 1,576,000 |
Valuation ($) | Valuation ($) 1.4 b | Valuation ($) N/A | Valuation ($) N/A | Valuation ($) 114.5 b | Valuation ($) N/A | Valuation ($) N/A | Valuation ($) 159.9 m | Valuation ($) N/A | Valuation ($) 3.5 t | Valuation ($) 2 t |
Financial | ||||||||||
Revenue (est.) | Revenue (est.) $1.4b (FY, 2025) | Revenue (est.) $1.7b (FY, 2023) | Revenue (est.) N/A | Revenue (est.) ¥13.2t (FY, 2026) | Revenue (est.) ₩14.3t (FY, 2024) | Revenue (est.) $3.1b (Y, 2023) | Revenue (est.) kr2.6b (FY, 2025) | Revenue (est.) N/A | Revenue (est.) $416.2b (FY, 2025) | Revenue (est.) $716.9b (FY, 2025) |
Cost of goods | Cost of goods $812.7m (FY, 2025) | Cost of goods $1.3b (FY, 2023) | Cost of goods N/A | Cost of goods ¥7.5t (FY, 2026) | Cost of goods N/A | Cost of goods N/A | Cost of goods kr1.1b (FY, 2025) | Cost of goods N/A | Cost of goods $221b (FY, 2025) | Cost of goods $356.4b (FY, 2025) |
Gross profit | Gross profit $630.5m (FY, 2025) | Gross profit $356.3m (FY, 2023) | Gross profit N/A | Gross profit ¥5.7t (FY, 2026) | Gross profit N/A | Gross profit N/A | Gross profit kr1.4b (FY, 2025) | Gross profit N/A | Gross profit $195.2b (FY, 2025) | Gross profit $360.5b (FY, 2025) |
Net income | Net income ($61.1m) (FY, 2025) | Net income $28.2m (FY, 2023) | Net income N/A | Net income (¥302.5b) (FY, 2026) | Net income ₩1t (FY, 2024) | Net income N/A | Net income (kr29m) (FY, 2025) | Net income N/A | Net income $112b (FY, 2025) | Net income $77.7b (FY, 2025) |
Operating ⚠ | ||||||||||
Product Categories | Product Categories 18 (FY, 2022) | Product Categories N/A | Product Categories N/A | Product Categories N/A | Product Categories N/A | Product Categories 6 (May, 2024) | Product Categories 3 (FY, 2023) | Product Categories N/A | Product Categories 9 (FY, 2023) | Product Categories N/A |
Products | Products N/A | Products N/A | Products N/A | Products N/A | Products N/A | Products 77 (May, 2024) | Products N/A | Products 118 (Oct, 2025) | Products N/A | Products N/A |
Trademark Applications (US) | Trademark Applications (US) N/A | Trademark Applications (US) N/A | Trademark Applications (US) N/A | Trademark Applications (US) N/A | Trademark Applications (US) 19 (Aug, 2023) | Trademark Applications (US) 7 (May, 2024) | Trademark Applications (US) N/A | Trademark Applications (US) 103 (Oct, 2025) | Trademark Applications (US) N/A | Trademark Applications (US) N/A |
Trademarks (US) | Trademarks (US) N/A | Trademarks (US) N/A | Trademarks (US) N/A | Trademarks (US) N/A | Trademarks (US) N/A | Trademarks (US) 121 (May, 2024) | Trademarks (US) N/A | Trademarks (US) 612 (Oct, 2025) | Trademarks (US) N/A | Trademarks (US) N/A |
Funding | ||||||||||
Total funding raised | Total funding raised $ 455.2m | Total funding raised N/A | Total funding raised N/A | Total funding raised N/A | Total funding raised N/A | Total funding raised $ 430.2k | Total funding raised $ 30.5m | Total funding raised $ 35.9m | Total funding raised $ 1.2b | Total funding raised $ 108m |
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VIZIO
HQ
Irvine, US
VIZIO is a company that manufactures televisions, soundbars, and accessories.
View companySound United
HQ
Vista, US
Sound United is an audio equipment maker that owns Polk Audio and Definitive Technology speaker brands.
View companySony Group
HQ
Tokyo, JP
Employees
112,300
Sony Group (ソニーグループ株式会社, formerly known as Sony Corporation) is a company that designs, develops, manufactures, and supplies electronic equipment, instruments, and devices.
View companyHarman
HQ
Stamford, US
Harman International Industries is a company that designs and engineers connected products and solutions for automakers, consumers, and enterprises.
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