Google is a multinational corporation that is specialized in internet-related services and products. The Company’s product portfolio includes Google Search, which provides users with access to information online; Knowledge Graph that allows users to search for things, people, or places as well as builds systems recognizing speech and understanding natural language; Google Now, which provides information to users when they need it; Product Listing Ads that offer product image, price, and merchant information; AdWords, an auction-based advertising program; AdSense, which enables websites that are part of the Google Network to deliver ads; Google Display, a display advertising network; DoubleClick Ad Exchange, a marketplace for the trading display ad space; and YouTube that offers video, interactive, and other ad formats.
Additionally, the company offers Android, an open-source mobile software platform; hardware products, including Chromebook, Chrome, Chromecast, and Nexus devices; Google+ , a social platform for sharing content with others; Google Play, a cloud-based digital entertainment store for apps, music, books, and movies; Google Drive, a place for users to create, share, collaborate, and keep their stuff; and Google Wallet, a virtual wallet for in-store contactless payments. Further, it provides Google Apps, which include Gmail, Calendar, and Google Sites that are built for people to work anywhere, anytime, on any device without loss of security or control; Google Earth Enterprise, a software solution for imagery and data visualization; Google BigQuery for real-time analytics; Google Cloud SQL for structured query language; and Google Compute Engine, an Infrastructure-as-a-service-Platform. It also offers mobile wireless devices, and related products and services.
Google was founded in 1996 and is headquartered in Mountain View, US
Key People at Google
Sundar Pichai
CEO
Ruth Porat
CFO
David Drummond
Senior VP & CLO
Sridhar Ramaswamy
Senior VP
Google Office Locations
Google has offices in Mountain View, Mexico City, Haifa, Tel Aviv and in 97 other locations
Mountain View, US (HQ)
1600 Amphitheatre Pkwy
Bucharest, RO
Str. C. A. Rosetti Nr. 17
Dubai, AE
Building No 17, Dubai Internet City
Istanbul, TR
Kanyon Ofis Binasi Kat. 6, Buyukdere Cad. No. 185
Tel Aviv, IL
Levinstein Tower, 23 Menachem Begin Road
Haifa, IL
Building 30, Advanced Technology Center
Mexico City, MX
Blvd. Manuel Avila Camacho #36
Google Data and Metrics
Google Summary
Founding Date | 1996 |
Total Funding | $25 m |
Investors | Kleiner Perkins Caufield & Byers |
In total, Google had raised $25 m. Google is a subsidiary of Alphabet
Google Financial Metrics
Google's revenue was reported to be $75 b in FY, 2015 which is a 14% increase from the previous period.
| $, USD | FY, 2013 | FY, 2014 | FY, 2015 |
|---|---|---|---|
Revenue | 55.5 b | 66 b | 75 b |
Revenue growth, % | 19% | 14% | |
Cost of goods sold | 22 b | 25.7 b | 28.2 b |
Gross profit | 33.5 b | 40.3 b | 46.8 b |
Gross profit Margin, % | 60% | 61% | 62% |
Sales and marketing expense | 6.6 b | 8.1 b | 9 b |
R&D expense | 7.1 b | 9.8 b | 12.3 b |
General and administrative expense | 4.4 b | 5.9 b | 6.1 b |
Operating expense total | 18.1 b | 23.8 b | 27.5 b |
EBIT | 15.4 b | 16.5 b | 19.4 b |
EBIT margin, % | 28% | 25% | 26% |
Pre tax profit | 15.9 b | 17.3 b | 19.7 b |
Income tax expense | 2.7 b | 3.6 b | 3.3 b |
Net Income | 12.7 b | 14.1 b | 16.3 b |
- Source: SEC Filings
| $, USD | FY, 2013 | FY, 2014 | FY, 2015 |
|---|---|---|---|
Cash | 18.9 b | 18.3 b | 16.5 b |
Accounts Receivable | 8.9 b | 9.4 b | 11.6 b |
Current Assets | 72.9 b | 78.7 b | 90.1 b |
PP&E | 16.5 b | 23.9 b | 29 b |
Goodwill | 11.5 b | 15.6 b | 15.9 b |
Total Assets | 110.9 b | 129.2 b | 147.5 b |
Accounts Payable | 2.5 b | 1.7 b | 1.9 b |
Total Debt | 5.2 b | 5.2 b | 5.2 b |
Current Liabilities | 15.9 b | 16.8 b | 19.3 b |
Retained Earnings | 61.3 b | 75.1 b | 90.9 b |
Total Equity | 87.3 b | 103.9 b | 120.3 b |
Debt to Equity Ratio | 0.1 x | 0.1 x | 0 x |
Debt to Assets Ratio | 0 x | 0 x | 0 x |
Financial Leverage | 1.3 x | 1.2 x | 1.2 x |
| $, USD | FY, 2013 | FY, 2014 | FY, 2015 |
|---|---|---|---|
Net Income | 12.7 b | 14.1 b | 16.3 b |
Cash From Operating Activities | 18.7 b | 22.4 b | 26 b |
Purchases of PP&E | (7.4 b) | (11 b) | (9.9 b) |
Cash From Investing Activities | (13.7 b) | (21.1 b) | (23.7 b) |
Cash From Financing Activities | (857 m) | (1.4 b) | (3.7 b) |
Google Acquisitions / Subsidiaries
| Acquired Company | Date | Deal Size |
|---|---|---|
| Owlchemy Labs | May 10, 2017 | |
| Kaggle | March 07, 2017 | |
| Apigee | January 10, 2017 | $625 m |
| Limes Audio | January 06, 2017 | |
| EyeFluence | October 24, 2016 | |
| FameBit | October 11, 2016 | |
| Api.ai | September 19, 2016 | |
| Urban Engines | September 15, 2016 | |
| Orbitera | August 08, 2016 |
Google Revenue Breakdown
Google's employees are reported to be approximately 31% female and 69% male.
