Apple is a multinational corporation that designs, manufactures and markets mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, peripherals, networking solutions and third-party digital content and applications; recently the Company started to build self-driving cars. Apple provides many products and services, including iPhone, iPad, iPod, Mac and Apple TV. 
Cupertino, US
Size (employees)
123,000 (est)
Apple was founded in 1976 and is headquartered in Cupertino, US
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Key People/Management at Apple

Tim Cook

Tim Cook

Katherine Adams

Katherine Adams

Senior Vice President and General Counsel
Angela Ahrendts

Angela Ahrendts

Senior Vice President Retail
Eddy Cue

Eddy Cue

Senior Vice President Internet Software and Services
Craig Federighi

Craig Federighi

Senior Vice President Software Engineering
Jonathan Ive

Jonathan Ive

Chief Design Officer
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Apple Office Locations

Apple has offices in Santa Clara, Austin, Cupertino, Miami Beach and in 178 other locations
Cupertino, US (HQ)
One Apple Park Way
Austin, US
5205 Riata Park Ct
Austin, US
12545 Riata Vista Cir
Elk Grove, US
2511 Laguna Blvd
San Francisco, US
235 2nd St
Santa Clara, US
5409 Stevens Creek Blvd
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Apple Financials and Metrics

Apple Financials

Apple's revenue was reported to be $229.23 b in FY, 2017 which is a 6.3% increase from the previous period.

Revenue (Q2, 2018)

61.1 b

Gross profit (Q2, 2018)

23.4 b

Gross profit margin (Q2, 2018), %


Net income (Q2, 2018)

13.8 b

EBIT (Q2, 2018)

15.9 b

Market capitalization (15-Jun-2018)

928.2 b

Closing share price (15-Jun-2018)


Cash (31-Mar-2018)

45.1 b


1 t
Apple's current market capitalization is $928.2 b.
USDFY, 2015FY, 2016FY, 2017


233.7 b215.6 b229.2 b

Revenue growth, %


Cost of goods sold

140.1 b131.4 b141 b

Gross profit

93.6 b84.3 b88.2 b
USDFY, 2015FY, 2016FY, 2017


21.1 b20.5 b20.3 b

Accounts Receivable

16.8 b15.8 b17.9 b


2.3 b2.1 b4.9 b

Current Assets

89.4 b106.9 b128.6 b
USDQ1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018


19.5 b14.5 b15.3 b16.7 b21.5 b18.2 b16.4 b15.2 b18.6 b27.5 b45.1 b

Accounts Receivable

16.7 b10.9 b10.4 b13 b12.2 b11.7 b14.1 b11.6 b12.4 b23.4 b14.3 b


2.3 b2.4 b2 b2.5 b2.3 b1.8 b2.7 b2.9 b3.1 b4.4 b7.7 b

Current Assets

83.4 b67.9 b71 b76.2 b87.6 b93.8 b103 b102 b112.9 b143.8 b130.1 b
USDFY, 2015FY, 2016FY, 2017

Net Income

53.4 b45.7 b48.4 b

Depreciation and Amortization

11.3 b10.5 b10.2 b


(238 m)217 m(2.7 b)

Accounts Payable

5.4 b1.8 b9.6 b
USDQ1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017Q3, 2017Q1, 2018Q2, 2018

Net Income

18 b31.6 b42.3 b18.4 b28.9 b36.7 b17.9 b28.9 b37.6 b20.1 b33.9 b

Depreciation and Amortization

2.6 b5.1 b8.1 b3 b5.4 b8 b3 b5.3 b7.7 b2.7 b5.5 b


(172 m)(285 m)69 m(102 m)68 m518 m(580 m)(778 m)(1 b)434 m(2.8 b)

Accounts Payable

9 b(5.4 b)(3.3 b)(852 m)(9.4 b)(9.6 b)2.5 b(6.9 b)(5.2 b)14.6 b(13.2 b)
USDY, 2018


63.2 x


23.1 x


497 k


1 x


0.3 x

Financial Leverage

2.9 x

P/E Ratio

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Apple Operating Metrics

Apple's Smartphones Shipped was reported to be 52.2 m in Q2, 2018.
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Apple Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
Texture by Next Issue March 13, 2018
Next Issue Media (90)March 12, 2018
Buddybuild (37)January 02, 2018
Shazam (383)December 09, 2017$400 m
Pop Up Archive December 05, 2017
InVisage Technologies (54)November 09, 2017
PowerbyProxi (63)October 24, 2017
SensoMotoric Instruments (SMI) (62)June 26, 2017
Beddit (15)May 09, 2017 December 01, 2016
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Apple Revenue Breakdown

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Apple revenue breakdown by geographic segment: 6.6% from Rest of Asia Pacific, 7.7% from Japan, 19.5% from Greater China, 24.0% from Europe and 42.1% from Americas

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Apple Online and Social Media Presence

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Apple News and Updates

Leaked recording: Inside Apple’s global war on leakers

A recording of an internal briefing at Apple earlier this month obtained by The Outline sheds new light on how far the most valuable company in the world will go to prevent leaks about new products.

Autonomous Cars: The Driverless Car drive more demand In Future

WiseGuyReports announced addition of new report, titled “Autonomous Vehicle Market: Global Drivers, Restraints, Opportunities, Trends, and Forecasts to 2023”. Posted via Industry Today. Follow us on Twitter @IndustryToday

Apple's top manufacturer says China has 'unreasonable' laws and regulations and its workers should be allowed more overtime (AAPL)

Foxconn Chairman Terry Gou would rather manufacture under U.S. law than Chinese regulations. One of his complaints with Chinese law is the amount of overtime that factory workers are allowed to take.  Gou also said Foxconn's top challenge is the U.S.-China trade war. Foxconn argued on Friday that…

Can manufactured homes help the housing crisis?

Tiny houses get all the attention, but mobile homes–despite the stigma–are already a huge part of the country’s housing, and could have a bigger part to play. For someone living in Sunnyvale, California, where the proximity to the headquarters of companies like Apple has helped push the cost of an a…
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