Apple is a multinational corporation that designs, manufactures, and markets mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications.

Apple provides many products and services, including iPhone; iPad; iPod; Mac; iPod; Apple TV; a portfolio of consumer and professional software applications; the iOS and OS X operating systems; iCloud; and accessories, service, and support offerings.

It sells its products worldwide through its retail stores, online stores, direct sales force and third-party cellular network carriers, wholesalers, retailers, and value-added resellers to the consumer and also sells third-party iPhone, iPad, Mac and iPod compatible products, including application software and accessories through its online and retail stores.

Introduced in 1984, the Macintosh was the first widely sold personal computer with a graphical user interface (GUI). That feature and others such as an improved floppy drive design and a low-cost hard drive that made data retrieval faster helped Apple cultivate a reputation for innovation.

Apple was named as the most admired company in the United States in 2008 and in the world from 2008 to 2012 by the Fortune magazine.

The company was founded by Steven Paul Jobs, Steve Wozniak, and Ronald Gerald Wayne on April 1, 1976, and is headquartered in Cupertino, California.

Company Growth (employees)
Cupertino, US
Size (employees)
116,000 (est)
Apple was founded in 1976 and is headquartered in Cupertino, US

Key People at Apple

Tim Cook

Tim Cook

Luca Maestri

Luca Maestri

Jeff Williams

Jeff Williams

Eddy Cue

Eddy Cue

SVP Internet Software and Services
Bruce Sewell

Bruce Sewell

SVP & General Counsel
Dan Riccio

Dan Riccio

SVP Hardware Engineering
Craig Federighi

Craig Federighi

SVP Software Engineering
Johny Srouji

Johny Srouji

SVP Hardware Technologies
Jonathan Ivey

Jonathan Ivey

Chief Design Officer
Philip Schiller

Philip Schiller

SVP, Worldwide Product Marketing
Angela Ahrendts

Angela Ahrendts

SVP Retail

Apple Office Locations

Apple has offices in Cupertino, Austin, Kansas City, Seattle and in 21 other locations
Cupertino, US
Sioux Falls, US
Portland, US
Fargo, US
Orlando, US
Atlanta, US
Dallas, US
Indianapolis, US
New York, US
Denver, US
Tallahassee, US
Miami, US
St. Louis, US
Houston, US
San Rafael, AR
Newark, US
Culver City, US
Princeton, US
San Francisco, US
Sacramento, US

Apple Metrics

Apple Summary

Market capitalization

$747.2 b

Closing share price

Apple's current market capitalization is $747.2 b.

Apple Financials

Apple's revenue is $156.5 b in FY, 2012 which is a 8.4% decrease from the previous period.
FY, 2012FY, 2013FY, 2014FY, 2015FY, 2016Q1, 2017A


$156.5 b$170.9 b$182.8 b$233.7 b$215.6 b$78.4 b

Revenue growth, %


Cost of goods sold

$87.8 b$106.6 b$112.3 b$140.1 b$131.4 b$48.2 b

Gross profit

$68.7 b$64.3 b$70.5 b$93.6 b$84.3 b$30.2 b

Gross profit Margin, %


R&D expense

$3.4 b$4.5 b$6 b$8.1 b$10 b$2.9 b

General and administrative expense

$10 b$10.8 b$12 b$14.3 b$14.2 b$3.9 b

Operating expense total

$13.4 b$15.3 b$18 b$22.4 b$24.2 b$6.8 b

Depreciation and amortization

$3.3 b$6.8 b$7.9 b$11.3 b$10.5 b$3 b


$55.2 b$49 b$52.5 b$72.5 b$61.4 b$24.2 b

EBIT margin, %


Interest expense

$384 m$733 m$1.5 b$497 m

Interest income

$1.8 b$2.9 b$4 b

Income tax expense

$14 b$13.1 b$14 b$19.1 b$15.7 b$6.3 b

Net Income

$41.7 b$37 b$39.5 b$53.4 b$45.7 b$17.9 b

Operating cash flow

$50.9 b$53.7 b$59.7 b$81.3 b$65.8 b$27.1 b

Apple Operating Metrics

Y, 2013Y, 2014Y, 2015Y, 2016

Mobile Phones Sold

150.3 m169.2 m231.2 m211.9 m

Tablets Sold

71 m68 m54.9 m45.6 m

Computers Sold

16.3 m18.9 m20.6 m18.5 m

Apple Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
tuplejumpSeptember 23, 2016
TuriAugust 05, 2016
Flyby MediaJanuary 29, 2016
LearnSproutJanuary 28, 2016
EmotientJanuary 07, 2016
VocalIQOctober 02, 2015
MapsenseSeptember 15, 2015$25 m
PrivarisJune 26, 2015
metaioMay 28, 2015
DryftApril 08, 2015
FoundationDBMarch 24, 2015
SemetricJanuary 21, 2015
Union Bay NetworksNovember 03, 2014
PrssSeptember 23, 2014
Concept.ioJuly 28, 2014$30 m
BooklampJuly 25, 2014
SpotsetterJune 06, 2014
Beats ElectronicsMay 28, 2014$3 b
NovaurisApril 04, 2014
BurstlyFebruary 21, 2014
SnappyLabsJanuary 06, 2014
BroadMapDecember 23, 2013
Topsy LabsDecember 02, 2013$200 m
AcunuDecember 01, 2013
CueOctober 04, 2013$50 m
AlgoTrimAugust 28, 2013
Embark1August 22, 2013
MatchaAugust 13, 2013
LocationaryJuly 19, 2013
PrimeSenseJuly 18, 2013$345 m
Catch.comJuly 01, 2013
WiFiSLAMMarch 24, 2013$20 m
Color LabsNovember 12, 2012$7 m
ParticleOctober 18, 2012
AuthenTecJuly 27, 2012$356 m
MOGJuly 02, 2012
ChompFebruary 23, 2012
Anobit TechnologiesDecember 13, 2011$450 m
Polar RoseSeptember 20, 2010$29 m
imsenseJuly 01, 2010
Poly9July 01, 2010
SiriApril 28, 2010
IntrinsityApril 27, 2010$121 m
Quattro WirelessJanuary 05, 2010$275 m
LalaDecember 05, 2009$17 m
PlacebaseJuly 01, 2009
PowerSchoolMarch 13, 2001
Raycer GraphicsNovember 02, 1999

Apple Market Value History

Apple Revenue Breakdown

We estimate that Apple's current employees are approximately 32% female and 68% male.

Apple Job Categories

Apple Online Presence

Apple News

Apple Company Life

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