SITO Mobile

SITO Mobile is a mobile location-based media platform serving businesses, advertisers, and brands. Through its platform, the Company helps marketers to create advertising content targeted to audiences, based on location, interests, behaviors, and loyalty. SITO provides its customers with the ability to deliver actionable content in a real-time manner while providing measurement and analytics that allow campaigns to be fluid and transaction driven. The Company focuses on mobile location-based advertising that gives brands, agencies, and retailers the ability to transform digital marketing by delivering targeted mobile advertising campaigns based on geolocation, in-store traffic, and customer response.

Company Growth (employees)
Jersey City, US
Size (employees)
69 (est)+41%
SITO Mobile was founded in 2000 and is headquartered in Jersey City, US

SITO Mobile Office Locations

SITO Mobile has an office in Jersey City
Jersey City, US (HQ)
100 Town Square Pl

SITO Mobile Financials and Metrics

SITO Mobile Financials

SITO Mobile's revenue was reported to be $29.4 m in FY, 2016

Revenue (FY, 2016)

29.4 m

Revenue growth (FY, 2015 - FY, 2016), %


Gross profit (FY, 2016)

16.1 m

Gross profit margin (FY, 2016), %


Net income (FY, 2016)

(1.4 m)

EBIT (FY, 2016)

(1.4 m)

Market capitalization (31-Oct-2017)

167.6 m

Closing share price (31-Oct-2017)

SITO Mobile's current market capitalization is $167.6 m.
USDFY, 2014FY, 2015FY, 2016


9.9 m12.8 m29.4 m

Revenue growth, %


Cost of goods sold

3.6 m6.1 m13.3 m

Gross profit

6.3 m6.7 m16.1 m
USDQ1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q2, 2016


2.9 m1.8 m2.1 m3.8 m3.8 m3.7 m9.9 m

Cost of goods sold

1.7 m1.6 m1.4 m4.4 m

Gross profit

2.2 m2.2 m2.2 m5.4 m

Gross profit Margin, %

USDFY, 2014FY, 2015FY, 2016


620.2 k2.6 m8.7 m

Accounts Receivable

2.4 m4.9 m8.8 m

Current Assets

3.3 m9.5 m18.7 m


236.7 k506 k410.7 k
USDQ1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017


2.3 m2.3 m2 m5.5 m4.8 m2.8 m1.7 m9.8 m

Accounts Receivable

450 k450 k450 k225 k225 k225 k8.8 m9.8 m

Current Assets

5 m4.4 m4.2 m9 m9 m7.4 m8.2 m19.9 m


262.3 k248.3 k231.4 k244.6 k325.1 k516.4 k539.6 k458.3 k
USDFY, 2014FY, 2015FY, 2016

Net Income

(4.5 m)(4.4 m)(1.4 m)

Depreciation and Amortization

129.7 k

Accounts Payable

(898.9 k)

Cash From Operating Activities

(969.7 k)(4 m)(3.8 m)
USDQ1, 2014Q2, 2014Q3, 2014Q1, 2015Q2, 2015Q3, 2015Q1, 2016Q2, 2016Q3, 2016Q1, 2017Q2, 2017

Net Income

(1.1 m)(1.1 m)(752.6 k)(536.3 k)(338.5 k)(1 m)725.3 k

Depreciation and Amortization

149.8 k152.1 k152.1 k188.7 k68.1 k77.4 k160.4 k

Accounts Receivable

450 k225 k225 k225 k8.8 m9.8 m

Accounts Payable

1.5 m2.4 m3 m1.9 m6.8 m4.4 m
Show all financial metrics

SITO Mobile Operating Metrics

FY, 2014FY, 2015FY, 2016

Patents Issued

Show all operating metrics

SITO Mobile Market Value History

SITO Mobile's Web-traffic and Trends

SITO Mobile Online and Social Media Presence

SITO Mobile Company Life and Culture

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