SITO Mobile is a mobile location-based media platform serving businesses, advertisers, and brands. Through its platform, the Company helps marketers to create advertising content targeted to audiences, based on location, interests, behaviors, and loyalty. SITO provides its customers with the ability to deliver actionable content in a real-time manner while providing measurement and analytics that allow campaigns to be fluid and transaction driven. The Company focuses on mobile location-based advertising that gives brands, agencies, and retailers the ability to transform digital marketing by delivering targeted mobile advertising campaigns based on geolocation, in-store traffic, and customer response.