SITO Mobile

MOBILE ADVERTISING AND MESSAGING Delivering ads when and where your customers are most interested In-App & Mobile Web Advertising - Audience Building and Targeting Geo Fencing – Target your customers based on their precise location by creating geo-fences of a certain radius at any given lat/long Verified Walk-in Attribution od a customer visiting a brick-and-mortar storefront after seeing a SITO Mobile ad Behavioral Targeting Use current and historical location data to define behaviors of your target demographic Analytics and Optimization With data streaming into our platform in real-time, you can measure campaign performance and gain insight into key metrics
Jersey City, US
Size (employees)
49 (est)
SITO Mobile is headquartered in Jersey City, US

SITO Mobile Office Locations

SITO Mobile has an office in Jersey City
Jersey City, US (HQ)
100 Town Square Pl

SITO Mobile Data and Metrics

SITO Mobile Financial Metrics

SITO Mobile's revenue was reported to be $29.4 m in FY, 2016 which is a 130% increase from the previous period.

Revenue (FY, 2016)

29.4 m

Revenue growth (FY, 2015 - FY, 2016), %


Gross profit (FY, 2016)

16.1 m

Gross profit margin (FY, 2016), %


Net income (FY, 2016)

(1.4 m)

EBIT (FY, 2016)

(1.4 m)

Market capitalization (21-Jul-2017)

128.5 m

Cash (31-Dec-2016)

8.7 m


126.6 m
SITO Mobile's current market capitalization is $128.5 m.
USDFY, 2014FY, 2015FY, 2016


9.9 m12.8 m29.4 m

Revenue growth, %


Cost of goods sold

3.6 m6.1 m13.3 m

Gross profit

6.3 m6.7 m16.1 m

Gross profit Margin, %


Sales and marketing expense

10.1 m

General and administrative expense

6.9 m

Operating expense total

13.6 m17.3 m30.9 m


(3.8 m)(4.5 m)(1.4 m)

EBIT margin, %


Interest expense

(1.7 m)

Pre tax profit

(4.5 m)(6.3 m)(3.2 m)

Income tax expense

(114.3 k)

Net Income

(4.5 m)(4.4 m)(1.4 m)
USDFY, 2014FY, 2015FY, 2016


620.2 k2.6 m8.7 m

Accounts Receivable

2.4 m4.9 m8.8 m

Current Assets

3.3 m9.5 m18.7 m


236.7 k506 k410.7 k


3.5 m6.4 m6.4 m

Total Assets

10.1 m20.8 m30.1 m

Accounts Payable

1.7 m4.1 m3.2 m

Total Debt

4.3 m8.9 m6.9 m

Current Liabilities

7.4 m10.6 m9.1 m

Non-Current Liabilities

4 m

Total Liabilities

7.5 m15.6 m13.1 m

Additional Paid-in Capital

136.9 m144.5 m157.8 m

Retained Earnings

(134.4 m)(139.4 m)(140.8 m)

Total Equity

2.7 m5.2 m17.1 m

Debt to Equity Ratio

1.6 x1.7 x0.4 x

Debt to Assets Ratio

0.4 x0.4 x0.2 x

Financial Leverage

3.8 x4 x1.8 x
USDFY, 2014FY, 2015FY, 2016

Net Income

(4.5 m)(4.4 m)(1.4 m)

Depreciation and Amortization

129.7 k

Accounts Payable

(898.9 k)

Cash From Operating Activities

(969.7 k)(4 m)(3.8 m)

Purchases of PP&E

(72.1 k)(496.4 k)(52.3 k)

Cash From Investing Activities

(1.2 m)(3.8 m)(1.8 m)

Cash From Financing Activities

1.7 m1.3 m8.9 m

Income Taxes Paid

34.6 k
USDY, 2016


-88.4 x


-33.6 x


600.6 k


0.4 x


0.2 x

Financial Leverage

1.8 x

SITO Mobile Operating Metrics

FY, 2014FY, 2015FY, 2016

Patents Issued


SITO Mobile Market Value History

SITO Mobile Online and Social Media Presence

SITO Mobile Company Life and Culture

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