Tapjoy’s goal is to maximize the value of every user for freemium mobile app publishers. Its Marketing Automation and Monetization Platform for mobile apps uses market leading data science, user segmentation and predictive analytics to drive deeper engagement and optimize revenue from every user. Tapjoy's SDK is embedded in more than 270,000 apps with a global reach of more than 500 million monthly active users (December, 2014). Backed by top-tier investors including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners, and D.E. Shaw Ventures, Tapjoy is headquartered in San Francisco. The company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Beijing, Shanghai, Seoul and Tokyo.
HQSan Francisco, US
Size (employees)242 (est)
Tapjoy was founded in 2007 and is headquartered in San Francisco, US
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Key People/Management at Tapjoy

Steve Wadsworth

Steve Wadsworth

President & CEO
Matthew Service

Matthew Service

Paul Longhenry

Paul Longhenry

VP Business Development
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Tapjoy Office Locations

Tapjoy has an office in San Francisco
San Francisco, US (HQ)
111 Sutter St
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Tapjoy Financials and Metrics

Summary Metrics

Founding Date


Tapjoy total Funding

$95.7 m

Tapjoy latest funding size

$30 m

Time since last funding

3 years ago

Tapjoy investors

Tapjoy's latest funding round in January 2016 was reported to be $30 m. In total, Tapjoy has raised $95.7 m. Tapjoy's latest valuation is reported to be $280.3 m.
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Tapjoy Revenue

Market valuation

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Tapjoy Operating Metrics

Tapjoy's Monthly Active Users was reported to be 620 m in FY, 2017.
FY, 2014Aug, 2015Q2, 2017FY, 2017

Monthly Active Users

520 m600 m620 m

Mobile Applications

270 k20 k20 k

New Apps

9.70 k

New Partners

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Tapjoy Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
5RocksAugust 05, 2014
Viximo IncJuly 30, 2012
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Tapjoy Online and Social Media Presence

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Tapjoy News and Updates

Winclap Announces Partnership with Tapjoy

SAN FRANCISCO, Aug. 8, 2018 /PRNewswire/ -- Winclap (www.winclap.com), the SaaS for pricing analytics and marketing execution that helps mobile app marketers maximize their mobile campaigns, announced today that Tapjoy, a leading provider of mobile engagement and monetization services for ...

Astound launches to automate employee service requests with AI

EXCLUSIVE: A new startup called Astound emerged from stealth today with a big vision: to cut down on service requests using artificial intelligence to drive automation. The company’s overall goal is to help employees at large enterprises handle their own service requests, rather than require the int…
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Tapjoy Company Life and Culture

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Tapjoy Frequently Asked Questions

  • When was Tapjoy founded?

    Tapjoy was founded in 2007.

  • Who are Tapjoy key executives?

    Tapjoy's key executives are Steve Wadsworth, Matthew Service and Paul Longhenry.

  • How many employees does Tapjoy have?

    Tapjoy has 242 employees.

  • Who are Tapjoy competitors?

    Competitors of Tapjoy include DataXu, Pulsate and Datalot.

  • Where is Tapjoy headquarters?

    Tapjoy headquarters is located at 111 Sutter St, San Francisco.

  • Where are Tapjoy offices?

    Tapjoy has an office in San Francisco.

  • How many offices does Tapjoy have?

    Tapjoy has 1 office.