Tapjoy
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Tapjoy

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    • MarketingTechnologyadvertisingmobile
    Tapjoy’s goal is to maximize the value of every user for freemium mobile app publishers. Its Marketing Automation and Monetization Platform for mobile apps uses market leading data science, user segmentation and predictive analytics to drive deeper engagement and optimize revenue from every user. Tapjoy's SDK is embedded in more than 270,000 apps with a global reach of more than 500 million monthly active users (December, 2014). Backed by top-tier investors including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners, and D.E. Shaw Ventures, Tapjoy is headquartered in San Francisco. The company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Beijing, Shanghai, Seoul and Tokyo.
    Market valuation(2016-01-31)
    $280.3 M
    Total Funding
    $95.7 M
    Type
    Private
    HQ
    San Francisco, US
    Founded
    2007
    Size (employees)
    233 (est)+3%
    Website
    home.tapjoy.com
    Tapjoy was founded in 2007 and is headquartered in San Francisco, US
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    Key People/Management at Tapjoy

    Steve Wadsworth

    Steve Wadsworth

    President & CEO
    Matthew Service

    Matthew Service

    CFO
    Paul Longhenry

    Paul Longhenry

    VP Business Development
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    Tapjoy Office Locations

    Tapjoy has an office in San Francisco
    San Francisco, US (HQ)
    111 Sutter St
    Show all (1)
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    Tapjoy Financials and Metrics

    Summary Metrics

    Founding Date

    		2007

    Tapjoy total Funding

    		$95.7 m

    Tapjoy latest funding size

    		$30 m

    Time since last funding

    		3 years ago

    Tapjoy investors

    		North Bridge Venture Partners & Growth Equity, Rho Ventures, D.E. Shaw & Co., PMorgan Investment
    Tapjoy's latest funding round in January 2016 was reported to be $30 m. In total, Tapjoy has raised $95.7 m. Tapjoy's latest valuation is reported to be $280.3 m.
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    Tapjoy Revenue

    Market valuation

    		280.3 m
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    Tapjoy Operating Metrics

    Tapjoy's Monthly Active Users was reported to be 620 m in FY, 2017.
    FY, 2014Aug, 2015Q2, 2017FY, 2017

    Monthly Active Users

    		520 m600 m620 m

    Mobile Applications

    		270 k20 k20 k

    New Apps

    		9.70 k

    New Partners

    		150
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    Tapjoy Acquisitions / Subsidiaries

    Acquired CompanyDateDeal Size
    5Rocks August 05, 2014
    Viximo Inc July 30, 2012
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    Competitors

    DataXu
    Marketing - Private
    Kiip
    Marketing - Private
    DAU-UP ClicksMob
    Marketing - Subsidiary
    HandStack
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    Tapjoy Online and Social Media Presence

    Embed Graph
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    Tapjoy News and Updates

    August 08, 2018

    Winclap Announces Partnership with Tapjoy

    SAN FRANCISCO, Aug. 8, 2018 /PRNewswire/ -- Winclap (www.winclap.com), the SaaS for pricing analytics and marketing execution that helps mobile app marketers maximize their mobile campaigns, announced today that Tapjoy, a leading provider of mobile engagement and monetization services for ...
    January 30, 2018

    Astound launches to automate employee service requests with AI

    EXCLUSIVE: A new startup called Astound emerged from stealth today with a big vision: to cut down on service requests using artificial intelligence to drive automation. The company’s overall goal is to help employees at large enterprises handle their own service requests, rather than require the int…
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    Tapjoy Company Life and Culture

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