Tapjoy’s goal is to maximize the value of every user for freemium mobile app publishers. Its Marketing Automation and Monetization Platform for mobile apps uses market leading data science, user segmentation and predictive analytics to drive deeper engagement and optimize revenue from every user. Tapjoy's SDK is embedded in more than 270,000 apps with a global reach of more than 500 million monthly active users (December, 2014). Backed by top-tier investors including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners, and D.E. Shaw Ventures, Tapjoy is headquartered in San Francisco. The company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Beijing, Shanghai, Seoul and Tokyo.
San Francisco, US
Size (employees)
227 (est)-1%
Tapjoy was founded in 2007 and is headquartered in San Francisco, US
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Key People/Management at Tapjoy

Steve Wadsworth

Steve Wadsworth

President & CEO
Matthew Service

Matthew Service

Chief Financial Officer
Paul Longhenry

Paul Longhenry

VP Business Development

Tapjoy Office Locations

Tapjoy has an office in San Francisco
San Francisco, US (HQ)
111 Sutter St
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Tapjoy Financials and Metrics

Summary Metrics

Founding Date


Total Funding

$95.7 m

Latest funding size

$30 m

Time since last funding

2 years ago


Tapjoy's latest funding round in January 2016 was reported to be $30 m. In total, Tapjoy has raised $95.7 m. Tapjoy's latest valuation is reported to be $280.3 m.
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Tapjoy Financials

Market valuation

280.3 m
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Tapjoy Operating Metrics

Tapjoy's Monthly Active Users was reported to be 620 m in FY, 2017.
FY, 2014Aug, 2015Q2, 2017FY, 2017

Monthly Active Users

520 m600 m620 m

Mobile Applications

270 k20 k20 k

New Apps

9.70 k

New Partners

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Tapjoy Acquisitions / Subsidiaries

Acquired CompanyDateDeal Size
5Rocks August 05, 2014
Viximo Inc July 30, 2012
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Tapjoy News and Updates

Astound launches to automate employee service requests with AI

EXCLUSIVE: A new startup called Astound emerged from stealth today with a big vision: to cut down on service requests using artificial intelligence to drive automation. The company’s overall goal is to help employees at large enterprises handle their own service requests, rather than require the int…
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