![]() SHR SHR (Sceptre Hospitality Resources) is a company that provides sophisticated hotel management tools and services. | ![]() ALICE ALICE (also known as FivePals) is a company developing a global hospitality operations platform to manage staff work and guest communication across departments. | ![]() Suitepad SuitePad is a company that provides digital guest communication systems for the hotel industry. | ![]() Serenata IntraWare Serenata IntraWare is a company which provides e-marketing and CRM solutions for the hospitality industry. | ||
Founding Date | Founding Date 1988 | Founding Date 2013 | Founding Date 2012 | Founding Date 1996 | Founding Date 2015 |
Type | Type Private | Type Subsidiary | Type Private | Type Subsidiary | Type Private |
Tags | |||||
Locations | Locations Houston, US HQ Singapore, SG Barcelona, ES | Locations New York, US HQ Maidenhead, GB | Locations Berlin, DE HQ | Locations Munich, DE HQ Redwood City, US | Locations Barcelona, ES HQ Ciudad De México, MX Ciudad De México, MX Amsterdam, NL Singapore, SG San Francisco, US |
Employees | Employees 2411% decrease | Employees 313% decrease | Employees 552% decrease | Employees 412% decrease | Employees 161 |
Financial | |||||
Revenue (est.) | Revenue (est.) $14.7m (Y, 2019) | Revenue (est.) £237.4k (FY, 2020) | Revenue (est.) N/A | Revenue (est.) N/A | Revenue (est.) N/A |
Operating ⚠ | |||||
Countries | Countries N/A | Countries N/A | Countries 30 (Mar, 2020) | Countries N/A | Countries 96 (Aug, 2021) |
Hotels | Hotels N/A | Hotels 25 k (Feb, 2023) | Hotels 1 k (Mar, 2020) | Hotels N/A | Hotels N/A |
Products | Products N/A | Products 5 (Feb, 2023) | Products N/A | Products N/A | Products 5 (Aug, 2021) |
Funding | |||||
Latest funding round | Latest funding round $ 20m (over 9 years ago) | Latest funding round N/A | Latest funding round N/A | Latest funding round N/A | Latest funding round $ 11.3m (almost 6 years ago) |
Total funding raised | Total funding raised N/A | Total funding raised $ 39m | Total funding raised $ 3.3m | Total funding raised N/A | Total funding raised $ 15.2m |

ALICE (also known as FivePals) is a company developing a global hospitality operations platform to manage staff work and guest communication across departments.
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SuitePad is a company that provides digital guest communication systems for the hotel industry.
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Serenata IntraWare is a company which provides e-marketing and CRM solutions for the hospitality industry.
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