ALICE is a mobile first- global hospitality operations platform that is re-inventing how businesses can use cloud technology to improve their customer service. In an industry of fragmented solutions, ALICE provides a streamlined platform to serve the needs of staff, guests, and management in one front-of-house and back-of-house system.
With a commitment to development, client support and excellent consumer experience, ALICE is providing businesses with a true competitive advantage through the most powerful system for the hotel, residence and shared workspace of the future. 
Through ALICE, guests access their hotel’s entire suite of services from any device, and seamlessly communicate with staff in real time. Hotels provide a hyper personalized connection to Guests 24/7, resulting in improved revenue, customer satisfaction, and internal operational efficiency. Staff use the system to manage any internal requests, and management can oversee the entire operation to ensure quality of service. 

Show more
HQLos Angeles, US
Size (employees)92 (est)-4%
ALICE was founded in 2012 and is headquartered in Los Angeles, US
Report incorrect company information

Viewing summary data as a guest

Sign up for free to see all data

Key People/Management at ALICE

Justin Effron

Justin Effron

Founder, CEO
Dmitry Koltunov

Dmitry Koltunov

Founder, CTO
Alex Shashou

Alex Shashou

Founder & President
Show more

ALICE Office Locations

ALICE has offices in New York, Philadelphia, Seattle, Los Angeles and in 4 other locations
Los Angeles, US (HQ)
212 18757 Burbank Blvd
New York, US (HQ)
866 6th Ave
Show all (8)
Report incorrect company information

ALICE Financials and Metrics

Summary Metrics

Founding Date


ALICE total Funding

$39 m

ALICE latest funding size

$26 m

Time since last funding

a year ago

ALICE investors

ALICE's latest funding round in August 2017 was reported to be $26 m. In total, ALICE has raised $39 m
Show all financial metrics
Report incorrect company information

ALICE Online and Social Media Presence

Embed Graph
Report incorrect company information

ALICE News and Updates

3Dcopysystems: BIG ALICE and LITTLE ALICE Inspire the Fashion World In NYC

GRAZ, Austria, Aug. 10, 2018 /PRNewswire/ -- Austrian-based 3D scanning specialist 3Dcopysystems started its market entry in the USA presenting innovative perspectives for personalized textile production at the renowned Fashion Institute of Technology (FIT) in New York City. BIG ALICE,...
Report incorrect company information


Essential things the hospitality sector needs to do NOW to avoid a staffing crisis

Last year's referendum on the UK's membership in the EU had a significant impact on the service sector. Here are seven things the hospitality sector can do to dodge a staffing crisis.

Nordic Choice Hotels, One of the Largest Hotel Groups in Scandinavia, Selects Alice to Standardize Hotel Operations and Guest Engagement

Nordic Choice Hotels, one of the largest hotel groups in Scandinavia with 190 properties, has selected ALICE to standardize their hotel operations and guest engagement across their diverse brand portfolio. ALICE is the hospitality industry’s leading operations technology, connecting ever…

ALICE Speaks to Concierge Patrick Trevor About Giving Recommendations for Everlasting Memories

ALICE interviews concierge Patrick Trevor on his thoughts on technology in the hospitality industry, providing the best recommendations, and how he creates everlasting memories for guests staying at Mr. C Seaport.

ALICE Silences Radio Chatter for Luxury Hawaiian Resort Hotel Wailea

Hotel Wailea, Hawaii’s only luxury adults-only resort, has selected ALICE to enhance their internal communication and align their staff task management within the most exclusive retreat community on Maui. ALICE is the hospitality industry’s leading operations technology, connecting every…

“A good concierge is creative with any challenge”: ALICE Interviews Chief Concierge Claudette Breve on the Challenges and Opportunities Facing the Concierge Position

ALICE spoke with Chief Concierge of the Jung Hotel and Residences of the New Orleans Hotel Collection, Claudette Breve, about the impact of technology on the concierge profession, the current challenges that face the industry, and where she sees the see the profession going in the coming…

5 Tech Trends Revolutionizing The Hospitality Industry

These 5 technology trends will change the way how hotels communicate, process payment, check-in guests and more. 
Show more

ALICE Company Life and Culture

Report incorrect company information