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ALICE is a provider of a global hospitality operations platform to manage staff work and guest communication across departments. The Company offers a unified front-of-house and back-of-house cloud technology system for hotels, residences, and shared workspaces. Its solution enables guests to communicate with staff in real time; businesses to improve revenue, customer satisfaction, and internal operational efficiency; staff to manage any internal requests; and management to oversee the entire operation to ensure the quality of service.

HQNew York, NY, US

Latest Updates

Employees (est.) (Jan 2021)97(-3%)
Cybersecurity ratingAMore

Key People/Management at ALICE

Justin Effron

Justin Effron

Founder, CEO
Dmitry Koltunov

Dmitry Koltunov

Founder, CTO
Alex Shashou

Alex Shashou

Founder & President
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ALICE Office Locations

ALICE has offices in New York, Boston, Chicago, Los Angeles and in 5 other locations
New York, NY, US (HQ)
104 W 27th St 6th floor
Boston, MA, US
Boston, MA, USA
Chicago, IL, US
Chicago, IL, USA
Los Angeles, CA, US
18757 Burbank Blvd #212, Tarzana
Los Angeles, CA, US
6303 Owensmouth Ave, Woodland Hills
Orlando, FL, US
Orlando, FL, USA
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ALICE Financials and Metrics

Summary Metrics

Founding Date


ALICE total Funding

$39 m

ALICE latest funding size

$26 m

Time since last funding

3 years ago

ALICE investors

ALICE's latest funding round in August 2017 was reported to be $26 m. In total, ALICE has raised $39 m
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ALICE Cybersecurity Score

Cybersecurity ratingPremium dataset



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ALICE Online and Social Media Presence

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ALICE News and Updates

NYC library turns Instagram into ebook reader for ‘Alice in Wonderland’

In an effort to broaden libraries‘ appeal among social media users, the New York Public Library today unveiled an unusual but ingenious use of Instagram. It’s turning full-length novels into ebooks that can be read with Instagram’s Instant Stories feature. The initiative was first reported by the Wa…

TJ Miller denies bullying Alice Wetterlund on 'Silicon Valley' sets

Actor TJ Miller has denied the claims of his "Silicon Valley" co-star Alice Wetterlund that he bullied her on the show's sets. Wetterlund, who played Carla Walton for two seasons on the HBO series, had last month tweeted that her experience show was "kind of a nightmare". The 37-year-old actor had a…

3Dcopysystems: BIG ALICE and LITTLE ALICE Inspire the Fashion World In NYC

GRAZ, Austria, Aug. 10, 2018 /PRNewswire/ -- Austrian-based 3D scanning specialist 3Dcopysystems started its market entry in the USA presenting innovative perspectives for personalized textile production at the renowned Fashion Institute of Technology (FIT) in New York City. BIG ALICE,...


Five Operating Metrics Every Hotel Should Care About

By Jeffrey Parker- Hotel Operations Expert

5 Habits of Successful Hotel General Managers

Successful hotels don’t pop-up overnight. It takes time to build a brand, design an experience, furnish a property, hire and train staff, and finally gain loyal, repeat guests. One of the people who has the biggest impact on all of this is a hotel general manager. General managers are of…

4 Best Practices for Seamless Hotel Employee Communication

By Sarah Price, Marketing Intern, ALICE 

6 Benefits of Hotel Preventative Maintenance Automation

Preventative maintenance is an essential part of hotel operations. Some owners and managers might even argue that facilities maintenance and engineering departments are some of the most important departments within a hotel. As a guest, people rarely say, “Wow, this hotel has great preven…

ALICE Wins Multiple HotelTechAwards in 2021

For the fourth year in a row, ALICE is excited to announce its success in the 2021 HotelTechAwards, taking top honors in every category it serves.

How to Keep a Distributed Staff on the Same Page

Guest Blog by Relay Over the past incredibly tumultuous year, we've seen drastic changes in the collective work world. Industries that once operated staffing or operations models differing radically from the corporate world have become not only industry leaders, but their best practices…
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ALICE Frequently Asked Questions

  • When was ALICE founded?

    ALICE was founded in 2012.

  • Who are ALICE key executives?

    ALICE's key executives are Justin Effron, Dmitry Koltunov and Alex Shashou.

  • How many employees does ALICE have?

    ALICE has 97 employees.

  • Who are ALICE competitors?

    Competitors of ALICE include Leonardo, Hotelcloud and SiteMinder.

  • Where is ALICE headquarters?

    ALICE headquarters is located at 104 W 27th St 6th floor, New York.

  • Where are ALICE offices?

    ALICE has offices in New York, Boston, Chicago, Los Angeles and in 5 other locations.

  • How many offices does ALICE have?

    ALICE has 10 offices.