ALICE is a mobile first- global hospitality operations platform that is re-inventing how businesses can use cloud technology to improve their customer service. In an industry of fragmented solutions, ALICE provides a streamlined platform to serve the needs of staff, guests, and management in one front-of-house and back-of-house system.
With a commitment to development, client support and excellent consumer experience, ALICE is providing businesses with a true competitive advantage through the most powerful system for the hotel, residence and shared workspace of the future. 
Through ALICE, guests access their hotel’s entire suite of services from any device, and seamlessly communicate with staff in real time. Hotels provide a hyper personalized connection to Guests 24/7, resulting in improved revenue, customer satisfaction, and internal operational efficiency. Staff use the system to manage any internal requests, and management can oversee the entire operation to ensure quality of service. 

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HQNew York, US
Size (employees)100 (est)+4%
ALICE was founded in 2012 and is headquartered in New York, US
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Key People/Management at ALICE

Justin Effron

Justin Effron

Founder, CEO
Dmitry Koltunov

Dmitry Koltunov

Founder, CTO
Alex Shashou

Alex Shashou

Founder & President
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ALICE Office Locations

ALICE has offices in New York, Los Angeles, Philadelphia, Portland and in 5 other locations
Los Angeles, US (HQ)
212 18757 Burbank Blvd
New York, US (HQ)
866 6th Ave
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ALICE Financials and Metrics

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Founding Date


ALICE total Funding

$39 m

ALICE latest funding size

$26 m

Time since last funding

a year ago

ALICE investors

ALICE's latest funding round in August 2017 was reported to be $26 m. In total, ALICE has raised $39 m
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ALICE Online and Social Media Presence

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ALICE News and Updates

3Dcopysystems: BIG ALICE and LITTLE ALICE Inspire the Fashion World In NYC

GRAZ, Austria, Aug. 10, 2018 /PRNewswire/ -- Austrian-based 3D scanning specialist 3Dcopysystems started its market entry in the USA presenting innovative perspectives for personalized textile production at the renowned Fashion Institute of Technology (FIT) in New York City. BIG ALICE,...
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How Mexico’s NIZUC Resort and Spa Won the Prestigious AAA 5 Diamond Award

Para leer el comunicado en español, haga click aquí.

Prioritizing Hotel Staff Technology Can Dramatically Boost Guest Satisfaction -- Newsletter 62

As staff technology becomes the next frontier in guest satisfaction, the benefits will accrue to hotels that recognize the value of the staff experience before their competition.

Award-Winning Perry Hotel Finds a Better Way to Engage with Guests through ALICE

ALICE breaks down barriers at the Perry Hotel by introducing seamless internal communication for staff and a convenient application for guests.

Innovative YOTEL Boston Partners With ALICE to Make Headway in Seamless Operations Efficiency

YOTEL Boston, a cutting-edge, tech-savvy hotel located in the innovative Boston Seaport district, has selected ALICE to enhance their internal communication, preventative maintenance, concierge operations, and guest engagement. This central Boston hotel is uncompromisingly designed for t…

Essential things the hospitality sector needs to do NOW to avoid a staffing crisis

Last year's referendum on the UK's membership in the EU had a significant impact on the service sector. Here are seven things the hospitality sector can do to dodge a staffing crisis.

Nordic Choice Hotels, One of the Largest Hotel Groups in Scandinavia, Selects Alice to Standardize Hotel Operations and Guest Engagement

Nordic Choice Hotels, one of the largest hotel groups in Scandinavia with 190 properties, has selected ALICE to standardize their hotel operations and guest engagement across their diverse brand portfolio. ALICE is the hospitality industry’s leading operations technology, connecting ever…
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ALICE Company Life and Culture

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ALICE Frequently Asked Questions

  • When was ALICE founded?

    ALICE was founded in 2012.

  • Who are ALICE key executives?

    ALICE's key executives are Justin Effron, Dmitry Koltunov and Alex Shashou.

  • How many employees does ALICE have?

    ALICE has 100 employees.

  • Who are ALICE competitors?

    Competitors of ALICE include Agilysys, Hotelcloud and SiteMinder.

  • Where is ALICE headquarters?

    ALICE headquarters is located at 866 6th Ave, New York.

  • Where are ALICE offices?

    ALICE has offices in New York, Los Angeles, Philadelphia, Portland and in 5 other locations.

  • How many offices does ALICE have?

    ALICE has 9 offices.