OverviewSuggest Edit

ALICE is a provider of a global hospitality operations platform to manage staff work and guest communication across departments. The Company offers a unified front-of-house and back-of-house cloud technology system for hotels, residences, and shared workspaces. Its solution enables guests to communicate with staff in real time; businesses to improve revenue, customer satisfaction, and internal operational efficiency; staff to manage any internal requests; and management to oversee the entire operation to ensure the quality of service.

HQNew York, NY, US

Latest Updates

Employees (est.) (Jul 2021)102
Cybersecurity ratingAMore

Key People/Management at ALICE

Justin Effron

Justin Effron

Founder, CEO
Alex Shashou

Alex Shashou

Co-Founder and President
Dmitry Koltunov

Dmitry Koltunov

Founder, CTO
Alissa Hendel

Alissa Hendel

SVP, Strategic Partnerships and Brands
Sam Evers

Sam Evers

Chief Strategy Officer
Lisa Sholkin

Lisa Sholkin

EVP, Chief People Officer
Show more

ALICE Office Locations

ALICE has offices in New York, Boston, Chicago, Los Angeles and in 5 other locations
New York, NY, US (HQ)
104 W 27th St 6th floor
Boston, MA, US
Boston, MA, USA
Chicago, IL, US
Chicago, IL, USA
Los Angeles, CA, US
18757 Burbank Blvd #212, Tarzana
Los Angeles, CA, US
6303 Owensmouth Ave, Woodland Hills
Orlando, FL, US
Orlando, FL, USA
Show all (10)

ALICE Financials and Metrics

Summary Metrics

Founding Date


ALICE total Funding

$39 m

ALICE latest funding size

$26 m

Time since last funding

4 years ago

ALICE investors

ALICE's latest funding round in August 2017 was reported to be $26 m. In total, ALICE has raised $39 m
Show all financial metrics

ALICE Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

ALICE Online and Social Media Presence

Embed Graph

ALICE News and Updates

NYC library turns Instagram into ebook reader for ‘Alice in Wonderland’

In an effort to broaden libraries‘ appeal among social media users, the New York Public Library today unveiled an unusual but ingenious use of Instagram. It’s turning full-length novels into ebooks that can be read with Instagram’s Instant Stories feature. The initiative was first reported by the Wa…

TJ Miller denies bullying Alice Wetterlund on 'Silicon Valley' sets

Actor TJ Miller has denied the claims of his "Silicon Valley" co-star Alice Wetterlund that he bullied her on the show's sets. Wetterlund, who played Carla Walton for two seasons on the HBO series, had last month tweeted that her experience show was "kind of a nightmare". The 37-year-old actor had a…

3Dcopysystems: BIG ALICE and LITTLE ALICE Inspire the Fashion World In NYC

GRAZ, Austria, Aug. 10, 2018 /PRNewswire/ -- Austrian-based 3D scanning specialist 3Dcopysystems started its market entry in the USA presenting innovative perspectives for personalized textile production at the renowned Fashion Institute of Technology (FIT) in New York City. BIG ALICE,...


How Guest Messaging Brings Agility to a Lean Hotel Staff

Before the pandemic, guest messaging in hospitality was a choice – both for hotels and guests. 

The Evolving Role of the Hotel General Manager

Hotel general managers have always worn many hats – chief problem solver, employee morale booster, head of the complaints department. If something needs to be handled, GMs at properties, regardless of price point and location, are often the first to roll up their sleeves to help. Through…

Hotels are like Tetris | Winning with Operations Technology

A hotel is like… Tetris? Do something good, it disappears. The tasks that are completed in full and on time fit seamlessly within the flow of the day. It’s Monday and rush rooms needed by 10 am are ready by 9:30 am. Afternoon check-in time at the front desk runs smoothly with guests neve…

ALICE Joins Alpine Investors' ASG Family

NEW YORK, NY & WALNUT CREEK, Calif. - July 14, 2021 – ASG, a portfolio company of Alpine Investors that buys, builds and operates vertical SaaS companies, today announced that it has acquired hotel operations management platform ALICE from Expedia Group (NASDAQ: EXPE) in a carve-out …

How Messaging is the Guests’ Remote Control of Your Hotel

There is no better feeling than being comfortable and familiar in your own space. You have a sense of control in your home, your town with your go-to restaurants, your favorite tv shows, and - let’s not forget the ultimate comfort feeling - knowing where the light switches are in the mid…

2021 Hotel Industry Challenges: Why Technology is Critical Post COVID

The global hospitality industry has been through a lot in the past year due to the COVID-19 pandemic. As a result, hotels have had to alter operations dramatically to keep staff and guests safe. While there is variation across regions, hotels are reopening in many parts of the world. 
Show more

ALICE Frequently Asked Questions

  • When was ALICE founded?

    ALICE was founded in 2012.

  • Who are ALICE key executives?

    ALICE's key executives are Justin Effron, Alex Shashou and Dmitry Koltunov.

  • How many employees does ALICE have?

    ALICE has 102 employees.

  • Who are ALICE competitors?

    Competitors of ALICE include Leonardo, Hotelcloud and SiteMinder.

  • Where is ALICE headquarters?

    ALICE headquarters is located at 104 W 27th St 6th floor, New York.

  • Where are ALICE offices?

    ALICE has offices in New York, Boston, Chicago, Los Angeles and in 5 other locations.

  • How many offices does ALICE have?

    ALICE has 10 offices.