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ALICE is a provider of a global hospitality operations platform to manage staff work and guest communication across departments. The Company offers a unified front-of-house and back-of-house cloud technology system for hotels, residences, and shared workspaces. Its solution enables guests to communicate with staff in real time; businesses to improve revenue, customer satisfaction, and internal operational efficiency; staff to manage any internal requests; and management to oversee the entire operation to ensure the quality of service.

HQNew York, US

Latest Updates

Employees (est.) (Sept 2020)104(-2%)
Cybersecurity ratingAMore

Key People/Management at ALICE

Justin Effron

Justin Effron

Founder, CEO
Dmitry Koltunov

Dmitry Koltunov

Founder, CTO
Alex Shashou

Alex Shashou

Founder & President
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ALICE Office Locations

ALICE has offices in New York, Boston, Chicago, Los Angeles and in 5 other locations
New York, US (HQ)
104 W 27th St 6th floor
Boston, US
Boston, MA, USA
Chicago, US
Chicago, IL, USA
Los Angeles, US
18757 Burbank Blvd #212, Tarzana
Los Angeles, US
6303 Owensmouth Ave, Woodland Hills
Orlando, US
Orlando, FL, USA
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ALICE Financials and Metrics

Summary Metrics

Founding Date


ALICE total Funding

$39 m

ALICE latest funding size

$26 m

Time since last funding

3 years ago

ALICE investors

ALICE's latest funding round in August 2017 was reported to be $26 m. In total, ALICE has raised $39 m
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ALICE Cybersecurity Score

Cybersecurity ratingPremium dataset



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ALICE Online and Social Media Presence

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ALICE News and Updates

NYC library turns Instagram into ebook reader for ‘Alice in Wonderland’

In an effort to broaden libraries‘ appeal among social media users, the New York Public Library today unveiled an unusual but ingenious use of Instagram. It’s turning full-length novels into ebooks that can be read with Instagram’s Instant Stories feature. The initiative was first reported by the Wa…

TJ Miller denies bullying Alice Wetterlund on 'Silicon Valley' sets

Actor TJ Miller has denied the claims of his "Silicon Valley" co-star Alice Wetterlund that he bullied her on the show's sets. Wetterlund, who played Carla Walton for two seasons on the HBO series, had last month tweeted that her experience show was "kind of a nightmare". The 37-year-old actor had a…

3Dcopysystems: BIG ALICE and LITTLE ALICE Inspire the Fashion World In NYC

GRAZ, Austria, Aug. 10, 2018 /PRNewswire/ -- Austrian-based 3D scanning specialist 3Dcopysystems started its market entry in the USA presenting innovative perspectives for personalized textile production at the renowned Fashion Institute of Technology (FIT) in New York City. BIG ALICE,...


Why Hotel Housekeeping Software Is Critical Post COVID-19

Keeping guests safe is now the ultimate act of hospitality. Personal protective equipment and new safety measures for staff and guests will play a large role in keeping everyone healthy and COVID-19 free. And which hotel department will make the most impact post COVID-19? The housekeepin…

Hotel Technology Insights: Q&A with Alex Shashou & Adam Knight

Alex Shashou, ALICE’s President & Co-Founder, sat down with Adam Knight of Knowing Hospitality to chat about all things hotel technology on the Proven Principles Podcast. 

Delivering Contactless Hospitality Without Sacrificing Service

If you ask a hotelier or anyone in the service industry what hospitality is you’ll get different variations of the same answer. But at its core, hospitality is making guests feel welcome and at home. If you dig deeper, you might hear more personalized answers; mom’s home cooking, chocola…

Using Hotel Technology to Manage Post COVID-19 SOPs

For a hotelier, there is nothing quite like the sound of the clink of glasses from the bar, housekeeping teams moving down hallways, the laundry running, elevator bells dinging, kids at the pool and luggage carts being pulled across a lobby floor. All of these sounds mean a busy hotel an…

Post COVID-19 Hotel Housekeeping Protocols: 7 Ways They’ll Change

By Suzanne Frush, ALICE Product Manager & Jeff Parker, ALICE Hotel Operations Expert 
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ALICE Frequently Asked Questions

  • When was ALICE founded?

    ALICE was founded in 2012.

  • Who are ALICE key executives?

    ALICE's key executives are Justin Effron, Dmitry Koltunov and Alex Shashou.

  • How many employees does ALICE have?

    ALICE has 104 employees.

  • Who are ALICE competitors?

    Competitors of ALICE include Leonardo, Hotelcloud and SiteMinder.

  • Where is ALICE headquarters?

    ALICE headquarters is located at 104 W 27th St 6th floor, New York.

  • Where are ALICE offices?

    ALICE has offices in New York, Boston, Chicago, Los Angeles and in 5 other locations.

  • How many offices does ALICE have?

    ALICE has 10 offices.