SAP Customer Experience (also known as SAP C/4HANA, formerly SAP Hybris) is a company offering customer experience solutions. Its cloud solutions include SAP Customer Data Cloud consisting of identity and authentication, consent (including data privacy), and a cross-cloud single customer profile; SAP Marketing Cloud delivering a single view of customer data for marketing purposes; and SAP Commerce Cloud, a commerce platform that includes product content management, experience management, personalisation, and order management. The company also provides SAP Sales Cloud that helps organisations connect and guide customers throughout their buying journey, and SAP Service Cloud that allows businesses to offer multiple service channels, access complete and contextual customer information.