RollWorks is a business unit within AdRoll Group developing a B2B account-based marketing (ABM) solution. It offers a platform that helps marketers and sellers to identify their target accounts and key buyers, reach accounts across multiple channels, and measure program effectiveness in the system-of-record.
TypeSubsidiary
Parent CompanyAdRoll
HQSan Francisco, CA, US
Founded2018
Websiterollworks.com
Cybersecurity ratingBMore
RollWorks was founded in 2018 and is headquartered in San Francisco, CA, US
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Key People/Management at RollWorks

Mihir Nanavati

Mihir Nanavati

President
Justin Cooperman

Justin Cooperman

VP, Product Management
Randi Barshack

Randi Barshack

CMO
Mike Stocker

Mike Stocker

VP, Strategic Partnerships
Darragh Fitzpatrick

Darragh Fitzpatrick

SVP, Sales
John Dent

John Dent

SVP, Customer Success
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RollWorks Office Locations

RollWorks has offices in San Francisco, Chicago and New York
San Francisco, CA, US (HQ)
2300 Harrison St Floor 2
Chicago, IL, US
111 W Illinois St 5th Floor
New York, NY, US
386 Park Ave S 8th Floor
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RollWorks Financials and Metrics

Summary Metrics

Founding Date

2018
RollWorks is a subsidiary of AdRoll

RollWorks Operating Metrics

Sep, 2019Jun, 2020

Customers

37 k37 k

Offices

33

RollWorks Cybersecurity Score

Cybersecurity ratingPremium dataset

B

83/100

SecurityScorecard logo

RollWorks Online and Social Media Presence

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RollWorks News and Updates

RollWorks Expands Journey Events, Further Enabling B2B Sellers to Leverage Vital Account Insights within CRM Solutions

SAN FRANCISCO, July 27, 2022 /PRNewswire/ -- Account-based marketing platform RollWorks, a division of NextRoll, today announced the launch of Journey Events for Salesforce to help marketing and sales teams visualize how their activities drive account progression and turn data into...

RollWorks Unveils New Personalization Integration with Intellimize to Help B2B Marketers Better Identify Site Visitors for More Relevant Experiences

New partnership creates more cohesive account-based campaign-to-website experiences for B2B companies SAN FRANCISCO, July 21, 2022 /PRNewswire/ -- Account-based marketing platform RollWorks, a division of NextRoll, today announced it has partnered with Intellimize, a leading website...

With New Sales Insights Solution, RollWorks Helps HubSpot® Users Turn Marketing Customization into More Powerful Sales Impact

Account-based marketing leader uses data science to reveal when accounts are spiking in engagement; helps B2B marketing and sales teams drive and prioritize opportunities SAN FRANCISCO, June 28, 2022 /PRNewswire/ -- Account-based marketing platform RollWorks, a division of NextRoll, today...

With Notable New Honors from G2 and TrustRadius, RollWorks Continues to Prove There is No One-Size-Fits-All Approach to ABM Success

SAN FRANCISCO, May 18, 2022 /PRNewswire/ -- Account-based marketing platform RollWorks, a division of NextRoll, continues to lead category market innovation and build on its momentum as a trusted partner for companies looking to accelerate revenue growth with ABM. After hitting a...

RollWorks Launches Conversational Chat Integration with Drift

New partnership helps B2B companies turn marketing-led activity into sales action to increase engagement, leads, and sales velocity SAN FRANCISCO, April 26, 2022 /PRNewswire/ -- Account-based marketing platform RollWorks, a division of NextRoll, today announced it has partnered with...

RollWorks Frequently Asked Questions

  • When was RollWorks founded?

    RollWorks was founded in 2018.

  • Who are RollWorks key executives?

    RollWorks's key executives are Mihir Nanavati, Justin Cooperman and Randi Barshack.

  • How many employees does RollWorks have?

    RollWorks has 223 employees.

  • Who are RollWorks competitors?

    Competitors of RollWorks include Infer, Demandbase and Folloze.

  • Where is RollWorks headquarters?

    RollWorks headquarters is located at 2300 Harrison St Floor 2, San Francisco.

  • Where are RollWorks offices?

    RollWorks has offices in San Francisco, Chicago and New York.

  • How many offices does RollWorks have?

    RollWorks has 3 offices.