Demandbase

OverviewSuggest Edit

Demandbase is a marketing technology company focused on B2B advertising and website personalization. It provides services such as managed analytics consulting, target account marketing, and Facebook ad targeting.
TypePrivate
Founded2006
HQSan Francisco, CA, US
Websitedemandbase.com
Employee Ratings4.6
Overall CultureA+

Latest Updates

Employees (est.) (Oct 2021)453(+3%)
Job Openings23
Revenue (Y, 2019)$100 M
Cybersecurity ratingBMore
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Key People/Management at Demandbase

Gabe Rogol

Gabe Rogol

CEO & Director
Chris Golec

Chris Golec

Founder, Chief Strategy Officer & Director
Bryan Morris

Bryan Morris

Chief Financial Officer
Dave Mitchell

Dave Mitchell

Vice President, Legal
Brian Babcock

Brian Babcock

Chief Technology Officer
Supreet Oberoi

Supreet Oberoi

Senior Vice President, Engineering
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Demandbase Office Locations

Demandbase has offices in San Francisco, New York, San Mateo, Seattle and in 2 other locations
San Francisco, CA, US (HQ)
680 Folsom St #400, San Francisco
New York, NY, US
114 W 41st St 9th Floor
New York, NY, US
119 W 40th St 9th Floor
San Mateo, CA, US
181 2nd Ave #200
Seattle, WA, US
101 Yesler Way #501
London, GB
19 Eastbourne Terrace, Paddington
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Demandbase Financials and Metrics

Summary Metrics

Founding Date

2006

Demandbase total Funding

$191.8 m

Demandbase latest funding size

$48.83 m

Time since last funding

2 years ago

Demandbase investors

Demandbase's latest funding round in November 2019 was reported to be $48.8 m. In total, Demandbase has raised $191.8 m
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Demandbase Revenue

Demandbase's revenue was reported to be $100 m in Y, 2019
USD

Revenue (Y, 2019)

100.0m
USDY, 2019E

Revenue

100.0m
USDY, 2019

Revenue/Employee

299.1k
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Demandbase Operating Metrics

Demandbase's Monthly Active Users was reported to be 400 m in Aug, 2017.
Aug, 2017Aug, 2020Feb, 2021

Digital Page Views

700 b

Monthly Active Users

400 m

Patents (US)

2

Patents and Patent Applications

4
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Demandbase Acquisitions / Subsidiaries

Company NameDateDeal Size
EngagioJune 16, 2020
SpiderbookMay 24, 2016
WhoTooSeptember 10, 2015
Demandbase Ltd

Demandbase Cybersecurity Score

Cybersecurity ratingPremium dataset

B

80/100

SecurityScorecard logo

Demandbase Online and Social Media Presence

Embed Graph

Demandbase Company Culture

  • Overall Culture

    A+

    89/100

  • CEO Rating

    A+

    94/100

  • Compensation

    A+

    90/100

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Demandbase News and Updates

Demandbase Named Industry Leader in Seven Categories on G2

SAN FRANCISCO, Sept. 14, 2021 /PRNewswire/ -- Demandbase, the B2B go-to-market leader, today announced its leadership placements on multiple G2 reports for the fall of 2021. The Demandbase platform earned "leader" classification in the categories of Account Data Management, Account Based...

OptimizeRx and Demandbase Form Exclusive Account-Based-Experience (ABX) Partnership — Delivering Industry’s Most Powerful ABX Solution for Life Sciences

The Companies’ combined point-of-care-engine creates an unmatched network of direct-to-physician digital interaction The Companies’ combined point-of-care-engine creates an unmatched network of direct-to-physician digital interaction

Demandbase automates campaign experiences with Tray.io

Marketing technology Demandbase has automated campaign experiences with Tray.io to qualify and nurture customers. Tray.io enables automators in any business role to build enterprise-class integrations and automation themselves in a low code environment. The Tray Platform’s flexibility and ease-of-u…

Demandbase releases findings from ABM market research study

Demandbase, the leader in Account-Based Marketing (ABM), announced the results of its 2020 ABM Market Research Study. Conducted in collaboration with Outreach, PFL, Uberflip, Metadata.io, Drift, and Bombora, almost 900 employees from companies of all sizes were surveyed about their experiences with …

B2B Marketers Get Down To Business With Digital During COVID-19

Demandbase CEO, Gabe Rogol, and customer, Toni Clayton-Hine, CMO of the Americas for EY, share their insights and experiences investing more budget into digital to grow their businesses in the time of COVID-19.

Demandbase acquires Engagio

Demandbase, the leader in Account-Based Marketing (ABM), announced the company had acquired Engagio, the leading B2B account-based engagement platform. The acquisition reinforces Demandbase’s leadership in the ABM space and positions it to become the dominant B2B marketing platform company. Furtherm…

Demandbase Blogs

A strategy for creating successful sales enablement experiences

About the Guest Vik is an entrepreneur at heart. He learned the importance and essence of sales at a young age when he started a company when he was just 19 years old and ran it for approx 6 years. Vik started to fine-tune and acquire management consulting skills during his 6yr tenure at Accenture […

Open 24 Hours B2B Newsletter: Our Favorite Drink & Content Pairings (Fall Issue)

We asked some of our team leaders across the company to share their drink favorites in the fall issue of our B2B newsletter, Open 24 Hours. The post Open 24 Hours B2B Newsletter: Our Favorite Drink & Content Pairings (Fall Issue) appeared first on Account-Based Marketing – Demandbase.

I’m Thinking of Ad Strategies Best Practices with Jennifer Hughes

 In this episode of “I’m Thinking Of,” Jennifer and I tackle what can feel like a daunting effort—creating effective digital marketing strategies that target the right audience with the right content at the right time. The post I’m Thinking of Ad Strategies Best Practices with Jennifer Hughes appear…

Find Out What Martech You Need: An Interactive Evaluator and 4 Strategy Tips

Take the guesswork out of solidifying your ABM technology stack in just five minutes with our new and improved Tech Stack Evaluator. The post Find Out What Martech You Need: An Interactive Evaluator and 4 Strategy Tips appeared first on Account-Based Marketing – Demandbase.

The Convergence of Marketing Automation and Account-Based Marketing

Demandbase was named to Constellation Research’s Constellation ShortList™ B2B Marketing Automation for the Enterprise. Is this conversion a new way to GTM? The post The Convergence of Marketing Automation and Account-Based Marketing appeared first on Account-Based Marketing – Demandbase.

Sales Intelligence Technology: Helping Your Sales Teams Be a Little Smarter Than Everyone Else

the Sales Intelligence Cloud takes everything you love about traditional SI and adds a little something extra to the mix. The post Sales Intelligence Technology: Helping Your Sales Teams Be a Little Smarter Than Everyone Else appeared first on Account-Based Marketing – Demandbase.
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Demandbase Frequently Asked Questions

  • When was Demandbase founded?

    Demandbase was founded in 2006.

  • Who are Demandbase key executives?

    Demandbase's key executives are Gabe Rogol, Chris Golec and Bryan Morris.

  • How many employees does Demandbase have?

    Demandbase has 453 employees.

  • What is Demandbase revenue?

    Latest Demandbase annual revenue is $100 m.

  • What is Demandbase revenue per employee?

    Latest Demandbase revenue per employee is $220.8 k.

  • Who are Demandbase competitors?

    Competitors of Demandbase include Integral Ad Science, ClickDimensions and Kentico.

  • Where is Demandbase headquarters?

    Demandbase headquarters is located at 680 Folsom St #400, San Francisco, San Francisco.

  • Where are Demandbase offices?

    Demandbase has offices in San Francisco, New York, San Mateo, Seattle and in 2 other locations.

  • How many offices does Demandbase have?

    Demandbase has 7 offices.