Demandbase is a targeting and personalization platform for business-to-business companies. Marketers can target online ads to companies that fit pre-determined criteria based on attributes and metrics like industry, revenue, customer status, or products purchased. The platform provides services such as managed analytics consulting, target account marketing, and Facebook ad targeting. The Company’s technology can identify businesses visiting websites through the use of their network IP address, without the use of cookies and in real-time.

Type
Private
HQ
San Francisco, US
Founded
2006
Size (employees)
296 (est)-1%
Demandbase was founded in 2006 and is headquartered in San Francisco, US
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Key People/Management at Demandbase

Chris Golec

Chris Golec

Founder and CEO
Tony Russo

Tony Russo

Chief Financial Officer
Peter Isaacson

Peter Isaacson

Chief Marketing Officer
Alan Fletcher

Alan Fletcher

Chief Product Officer
Josh Schlanger

Josh Schlanger

Vice President, DevOps and IT
Mike Hilts

Mike Hilts

Senior Vice President, Product
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Demandbase Office Locations

Demandbase has offices in Hertfordshire, Seattle, New York and San Francisco
San Francisco, US (HQ)
400 680 Folsom St
New York, US
405 Lexington Ave
Seattle, US
501 101 Yesler Way
Hertfordshire, GB
Arquen House 4-6 Spicer St
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Demandbase Financials and Metrics

Summary Metrics

Demandbase's latest funding round in February 2018 was reported to be $15 m. In total, Demandbase has raised $158 m

Demandbase Operating Metrics

Demandbase's Monthly Active Users was reported to be 400 m in Aug, 2017.
Aug, 2017Oct, 2017Mar, 2018

B2B Monthly Interactions

60 b50 b

IP Addresses

4 b

Monthly Active Users

400 m

Records in Database

14 m
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Demandbase News and Updates

Demandbase rolls out new analytics tool to boost business-to-business marketing

Marketing personnel at companies that sell to fellow businesses require visibility into how effectively they engage target audiences just as much as their consumer-focused peers. But their work requires much more granularity, often down to individual decision makers within an organization, so that c…

CRM juiced with AI turns conversations to conversions

Marketers and sales reps are struggling to inch conversion rates over 2.5 percent with fresh, purpose-built technologies. But their best efforts will fall as flat as straight-to-spam email if they don’t nail the timeless arts of effective closing. Specifically, they must engage prospects in personal…

Demandbase takes in $65 mln

Demandbase, an account-based marketing tech company, has secured $65 million in funding. Sageview Capital and Silver Lake Waterman led the round with participation from other backers that included Adobe Systems, Altos Ventures, Greenspring Associates, Scale Venture Partners, Sigma Partners and Split…
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