Rakuten Competitors and Similar CompaniesClear all
Rakuten's competitors and similar companies include Alibaba Group, Amazon, Walmart and Dillard's.
 Rakuten Rakuten Group (ラクテングループ) is a technology company that provides services in e-commerce, fintech, digital content, and communications. |  Alibaba Group Alibaba Group Holding (阿里巴巴集团控股有限公司) is an e-commerce company that provides technology infrastructure and marketing services. |  Walmart Walmart is a retail company that operates a chain of hypermarkets, discount department stores, and grocery stores. | |||
Founding Date | Founding Date 1997 | Founding Date 1999 | Founding Date 1994 | Founding Date 1962 | Founding Date 1938 |
Type | Type Public | Type Public | Type Public | Type Public | Type Public |
Tags | |||||
Locations | Locations Hong Kong, HK HQ Melbourne, AU Hangzhou, CN Hangzhou, CN Paris, FR Frankfurt Am Main, DE München, DE see more | Locations Seattle, US HQ Brisbane, AU Brisbane, AU Melbourne, AU Sydney, AU Antwerpen, BE Brussels, BE see more | Locations Bentonville, US HQ Mississauga, CA Shenzhen, CN San José, CR San Salvador, SV Ciudad De Guatemala, GT Tegucigalpa, HN see more | Locations Little Rock, US HQ | |
Employees | Employees 29,334 | Employees 124,32039% decrease | Employees 1,576,000 | Employees 2,100,000 | Employees 20,2003% increase |
Valuation ($) | Valuation ($) 12.9 b | Valuation ($) N/A | Valuation ($) 2 t | Valuation ($) 665.2 b | Valuation ($) 6.2 b |
Financial | |||||
Revenue (est.) | Revenue (est.) ¥2.5t (FY, 2025) | Revenue (est.) ¥1t (FY, 2026) | Revenue (est.) $716.9b (FY, 2025) | Revenue (est.) $713.2b (FY, 2026) | Revenue (est.) $6.6b (FY, 2025) |
Cost of goods | Cost of goods ¥14.8b (FY, 2025) | Cost of goods ¥581.2b (FY, 2026) | Cost of goods $356.4b (FY, 2025) | Cost of goods $535.4b (FY, 2026) | Cost of goods $3.9b (FY, 2025) |
Gross profit | Gross profit ¥2.5t (FY, 2025) | Gross profit ¥444.3b (FY, 2026) | Gross profit $360.5b (FY, 2025) | Gross profit $177.8b (FY, 2026) | Gross profit $2.6b (FY, 2025) |
Net income | Net income (¥123.2b) (FY, 2025) | Net income ¥99.3b (FY, 2026) | Net income $77.7b (FY, 2025) | Net income $22.3b (FY, 2026) | Net income $570.2m (FY, 2025) |
Operating ⚠ | |||||
Countries | Countries 70 (FY, 2021) | Countries 190 (FY, 2024) | Countries N/A | Countries N/A | Countries N/A |
Remaining Performance Obligations | Remaining Performance Obligations N/A | Remaining Performance Obligations N/A | Remaining Performance Obligations $189b (Q1, 2025) | Remaining Performance Obligations N/A | Remaining Performance Obligations $93.9m (FY, 2021) |
Stores | Stores N/A | Stores N/A | Stores N/A | Stores 10.5 k (FY, 2023) | Stores 280 (FY, 2021) |
Funding | |||||
Total funding raised | Total funding raised $ 42.4m | Total funding raised $ 5.7b | Total funding raised $ 108m | Total funding raised N/A | Total funding raised N/A |
For sources of this data, please see the company profile
View Company Profiles
Alibaba Group
HQ
Hong Kong, HK
Employees
124,320↓ 39% decrease
Alibaba Group Holding (阿里巴巴集团控股有限公司) is an e-commerce company that provides technology infrastructure and marketing services.
View company
Amazon
HQ
Seattle, US
Employees
1,576,000
Amazon.com is an online retailer of consumer products.
View companyWalmart
HQ
Bentonville, US
Employees
2,100,000
Walmart is a retail company that operates a chain of hypermarkets, discount department stores, and grocery stores.
View company
Dillard's
HQ
Little Rock, US
Employees
20,200↑ 3% increase
Dillard’s is a fashion apparel, cosmetics, and home furnishing retailer.
View company