OverviewSuggest Edit

Rakuten is a tech company that provides a variety of consumer and business-focused services including e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports. The Company is mainly engaged in the Internet Service segment and FinTech segment. The Internet Service segment operates various e-commerce sites, travel reservation sites, portal sites, digital content sate, sells advertisements, provides messaging, communication services and others; the FinTech segment provides banking and securities services, credit cards related services, life insurance and electronic money services through internets.

HQTōkyō-to, JP

Latest Updates

Employees (est.) (Dec 2018)17,214
Revenue (FY, 2017)¥944.5 B(+21%)
Share Price (Mar 2021)¥1.2 K(-2%)
Cybersecurity ratingFMore

Key People/Management at Rakuten

Charles B. Baxter

Charles B. Baxter

Hiroshi Mikitani

Hiroshi Mikitani

Representative Director, Chairman, President and CEO
Masayuki Hosaka

Masayuki Hosaka

Representative Director and Vice Chairman; President, Fintech Group Company
Yoshihisa Yamada

Yoshihisa Yamada

Executive Vice President, Mobile Segment Leader; President of Communications & Energy Company
Kentaro Hyakuno

Kentaro Hyakuno

Executive Vice President, COO & Senior Director of Group Company Division
Makoto Arima

Makoto Arima

Executive Vice President, CRO, President of Media & Sports Company, Senior Director of Marketing Division, Senior Director of Technology Division
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Rakuten Office Locations

Rakuten has offices in Tōkyō-to, Chiba, Fukuoka, Hiroshima and in 30 other locations
Tōkyō-to, JP (HQ)
1-14-1 Tamagawa
Chiba, JP
10F, 1-4-3 Shinchiba
Fukuoka, JP
12F, 2-2-1 Hakataekimae
Hiroshima, JP
17F, 1-3-53 Danbara-Minami
Kagoshima, JP
3F, 3-31 Yamanokuchimachi
Kanazawa, JP
17F, 16-1 Showa-Machi
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Rakuten Financials and Metrics

Rakuten Revenue

Rakuten's revenue was reported to be ¥944.47 b in FY, 2017 which is a 20.8% increase from the previous period.

Revenue (FY, 2017)


Revenue growth (FY, 2016 - FY, 2017), %


Net income (FY, 2017)


EBIT (FY, 2017)


Market capitalization (1-Mar-2021)


Closing stock price (1-Mar-2021)


Cash (31-Dec-2017)



Rakuten's current market capitalization is ¥1.6 t.
JPYFY, 2016FY, 2017



Revenue growth, %


Operating expense total



JPYFY, 2016FY, 2017



Accounts Receivable




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JPYFY, 2016FY, 2017

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Purchases of PP&E

JPYFY, 2016




1 x


0.2 x

Financial Leverage

6.7 x
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Rakuten Operating Metrics

Rakuten's Transaction Volume was reported to be ¥10.7t in FY, 2016.
FY, 2015FY, 2016Mar, 2019



Countries (Rakuten TV)



900 m1.10 b

Transaction Volume

¥10.70 t
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Rakuten Acquisitions / Subsidiaries

Company NameDateDeal Size
InnoEyeMay 13, 2020
Rakuten ReadyJune 07, 2018

Rakuten Revenue Breakdown

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Rakuten revenue breakdown by business segment: 7.4% from Soukai Drug and Kenko.com, 13.4% from Rakuten Card, 6.6% from Rakuten Bank, 7.6% from Ebates, 5.2% from Rakuten Securities , 22.4% from Rakuten Ichiba and Rakuten Travel and 37.4% from Other

Rakuten Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Rakuten Online and Social Media Presence

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Rakuten News and Updates

Pennexx's Your Social Offers Has Joined Affiliate Networks to Bring Access to Tens of Thousands of Coupons from Big Brands Like Amazon, BestBuy, Dell, Rakuten, Groupon, TigerDirect, and Many Others to Its YourSocialOffers.com Users

Philadelphia, PA - (NewMediaWire) - February 26, 2021 - Pennexx (OTC: PNNX) has integrated YourSocialOffers.com (YSO) with affiliate networks to bring consumers savings for some of the most desired brands. YSO will earn a commission for visitors brought into affiliate's marketing channels, add…

Rakuten Communications Lauded by Frost & Sullivan for Enhancing the Customer Experience with Its Versatile and Integrable "Rakuten Connect Storm" Platform

The company combines its understanding of customer needs with a flexible technology stack that can adapt to varying requirements, both present and future SINGAPORE, Feb. 16, 2021 /PRNewswire/ -- Based on its recent analysis of the Japanese contact center market, Frost & Sullivan announced...

Rakuten Worker Arrested for Allegedly Stealing SoftBank 5G Tech

Rakuten Worker Arrested for Allegedly Stealing SoftBank 5G Tech

Rakuten In-Store Network Enables Offers in Google Pay

SAN MATEO, Calif., Dec. 8, 2020 /PRNewswire/ -- Google Pay users can now earn Cash Back on card-linked offers for both online and in-store purchases at leading retail and dining locations thanks to a new collaboration with Rakuten In Store Network. Starting in November, consumers paying...

Rakuten Acquires Leading Autofill Platform Fillr

SAN FRANCISCO, Dec. 3, 2020 /PRNewswire/ -- Rakuten Inc. has completed the acquisition of Fillr, the world's most intelligent autofill service. Based in Melbourne, Australia, Fillr powers tens of millions of transactions monthly for the world's top e-commerce, fintech and 'buy now, pay...

Japanese ecommerce giant Rakuten has a plan to conquer the telecom industry

The telecom industry is notoriously capital intense and competitive, but Rakuten believes it has an edge.
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Rakuten Frequently Asked Questions

  • When was Rakuten founded?

    Rakuten was founded in 1997.

  • Who are Rakuten key executives?

    Rakuten's key executives are Charles B. Baxter, Hiroshi Mikitani and Masayuki Hosaka.

  • How many employees does Rakuten have?

    Rakuten has 17,214 employees.

  • What is Rakuten revenue?

    Latest Rakuten annual revenue is ¥944.5 b.

  • What is Rakuten revenue per employee?

    Latest Rakuten revenue per employee is ¥54.9 m.

  • Who are Rakuten competitors?

    Competitors of Rakuten include Alibaba, Amazon and Walmart.

  • Where is Rakuten headquarters?

    Rakuten headquarters is located at 1-14-1 Tamagawa, Tōkyō-to.

  • Where are Rakuten offices?

    Rakuten has offices in Tōkyō-to, Chiba, Fukuoka, Hiroshima and in 30 other locations.

  • How many offices does Rakuten have?

    Rakuten has 36 offices.