OverviewSuggest Edit

Rakuten is a tech company that provides a variety of consumer and business-focused services including e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports. The Company is mainly engaged in the Internet Service segment and FinTech segment. The Internet Service segment operates various e-commerce sites, travel reservation sites, portal sites, digital content sate, sells advertisements, provides messaging, communication services and others; the FinTech segment provides banking and securities services, credit cards related services, life insurance and electronic money services through internets.

TypePublic
Founded1997
HQTōkyō-to, JP
Websiteglobal.rakuten.com

Latest Updates

Employees (est.) (Dec 2018)17,214
Job Openings60
Revenue (FY, 2017)¥944.5 B(+21%)
Share Price (Sept 2021)¥1.1 K
Cybersecurity ratingDMore

Key People/Management at Rakuten

Charles B. Baxter

Charles B. Baxter

Director
Hiroshi Mikitani

Hiroshi Mikitani

Representative Director, Chairman, President and CEO
Masayuki Hosaka

Masayuki Hosaka

Representative Director and Vice Chairman; President, Fintech Group Company
Yoshihisa Yamada

Yoshihisa Yamada

Executive Vice President, Mobile Segment Leader; President of Communications & Energy Company
Ken Kutaragi

Ken Kutaragi

Director
Sarah J. M. Whitley

Sarah J. M. Whitley

Director
Show more

Rakuten Office Locations

Rakuten has offices in Tōkyō-to, Chiba, Fukuoka, Hiroshima and in 30 other locations
Tōkyō-to, JP (HQ)
1-14-1 Tamagawa
Chiba, JP
10F, 1-4-3 Shinchiba
Fukuoka, JP
12F, 2-2-1 Hakataekimae
Hiroshima, JP
17F, 1-3-53 Danbara-Minami
Kagoshima, JP
3F, 3-31 Yamanokuchimachi
Kanazawa, JP
17F, 16-1 Showa-Machi
Show all (36)

Rakuten Financials and Metrics

Rakuten Revenue

Rakuten's revenue was reported to be ¥944.47 b in FY, 2017 which is a 20.8% increase from the previous period.
JPY

Revenue (FY, 2017)

944.5b

Revenue growth (FY, 2016 - FY, 2017), %

20.8%

Net income (FY, 2017)

110.5b

EBIT (FY, 2017)

149.3b

Market capitalization (15-Sept-2021)

1.7t

Closing stock price (15-Sept-2021)

1.1k

Cash (31-Dec-2017)

700.9b

EV

2.0t
Rakuten's current market capitalization is ¥1.7 t.
JPYFY, 2016FY, 2017

Revenue

781.9b944.5b

Revenue growth, %

21%

Operating expense total

683.4b843.6b

EBIT

78.5b149.3b
JPYFY, 2016FY, 2017

Cash

548.3b700.9b

Accounts Receivable

117.1b128.1b

PP&E

53.3b73.2b

Total Assets

4.6t6.2t
JPYFY, 2016FY, 2017

Depreciation and Amortization

44.3b54.4b

Accounts Payable

14.9b21.4b

Cash From Operating Activities

30.7b162.1b

Purchases of PP&E

(12.7b)(31.9b)
JPYFY, 2016

Revenue/Employee

55.3m

Debt/Equity

1 x

Debt/Assets

0.2 x

Financial Leverage

6.7 x
Show all financial metrics

Rakuten Operating Metrics

Rakuten's Transaction Volume was reported to be ¥10.7t in FY, 2016.
FY, 2015FY, 2016Mar, 2019

Countries

190

Countries (Rakuten TV)

42

Members

900 m1.1 b

Transaction Volume

¥10.7 t
Show all operating metrics

Rakuten Acquisitions / Subsidiaries

Company NameDateDeal Size
InnoEyeMay 13, 2020
Rakuten ReadyJune 07, 2018

Rakuten Revenue Breakdown

Embed Graph

Rakuten revenue breakdown by business segment: 7.4% from Soukai Drug and Kenko.com, 13.4% from Rakuten Card, 6.6% from Rakuten Bank, 7.6% from Ebates, 5.2% from Rakuten Securities , 22.4% from Rakuten Ichiba and Rakuten Travel and 37.4% from Other

Rakuten Cybersecurity Score

Cybersecurity ratingPremium dataset

D

61/100

SecurityScorecard logo

Rakuten Online and Social Media Presence

Embed Graph

Rakuten News and Updates

Cloudbeds Partners with Rakuten Travel Xchange to Extend Reach

Cloudbeds Hospitality Management Platform collaborates with Rakuten Travel Xchange to drive global hotel distribution. Cloudbeds Hospitality Management Platform collaborates with Rakuten Travel Xchange to drive global hotel distribution.

Rakuten Study Finds 75% of Consumers Actively Seek Offers on 2021 Back-to-School Shopping

SAN MATEO, Calif., July 22, 2021 /PRNewswire/ -- A Rakuten survey released today points towards a buoyant back-to-school shopping season for retailers, both online and at their physical locations, when shoppers receive extra incentives throughout the shopping journey. The performance...

Altiostar Congratulates Rakuten Mobile on Global Mobile (GLOMO) Awards Achievement

TEWKSBURY, Mass., July 9, 2021 /PRNewswire/ -- Altiostar today congratulated its partner Rakuten Mobile for winning two 2021 Global Mobile (GLOMO) awards, known as the Oscars of the mobile industry, for its 5G Open RAN on Kubernetes solution at the GSMA Mobile World Congress held in...

Rakuten Mobile Advances Its Network for 5G and IoT Services with Cisco

Rakuten Mobile using Segment Routing over IPv6 and Cisco Routed Optical Networking to simplify its network architecture and lower costs.read more

MyScript Interactive Ink Makes the New Rakuten Kobo Elipsa eReader a Uniquely Innovative Device

MyScript Interactive Ink (iink) engine brings the full power of iink to an eInk device for the first time.

Rakuten Ventures joins $1.5m round in Malaysian B2B groceries platform

Secai Marche will use the fresh funds to expand fulfillment services, step up hiring, and boost marketing.
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Rakuten Frequently Asked Questions

  • When was Rakuten founded?

    Rakuten was founded in 1997.

  • Who are Rakuten key executives?

    Rakuten's key executives are Charles B. Baxter, Hiroshi Mikitani and Masayuki Hosaka.

  • How many employees does Rakuten have?

    Rakuten has 17,214 employees.

  • What is Rakuten revenue?

    Latest Rakuten annual revenue is ¥944.5 b.

  • What is Rakuten revenue per employee?

    Latest Rakuten revenue per employee is ¥54.9 m.

  • Who are Rakuten competitors?

    Competitors of Rakuten include Alibaba, Amazon and Walmart.

  • Where is Rakuten headquarters?

    Rakuten headquarters is located at 1-14-1 Tamagawa, Tōkyō-to.

  • Where are Rakuten offices?

    Rakuten has offices in Tōkyō-to, Chiba, Fukuoka, Hiroshima and in 30 other locations.

  • How many offices does Rakuten have?

    Rakuten has 36 offices.