OverviewSuggest Edit

Rakuten is a tech company that provides a variety of consumer and business-focused services including e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports. The Company is mainly engaged in the Internet Service segment and FinTech segment. The Internet Service segment operates various e-commerce sites, travel reservation sites, portal sites, digital content sate, sells advertisements, provides messaging, communication services and others; the FinTech segment provides banking and securities services, credit cards related services, life insurance and electronic money services through internets.

HQTōkyō-to, JP

Latest Updates

Employees (est.) (Dec 2018)17,214
Job Openings52
Revenue (FY, 2017)¥944.5 B(+21%)
Share Price (May 2021)¥1.3 K(-4%)
Cybersecurity ratingFMore

Key People/Management at Rakuten

Charles B. Baxter

Charles B. Baxter

Hiroshi Mikitani

Hiroshi Mikitani

Representative Director, Chairman, President and CEO
Masayuki Hosaka

Masayuki Hosaka

Representative Director and Vice Chairman; President, Fintech Group Company
Yoshihisa Yamada

Yoshihisa Yamada

Executive Vice President, Mobile Segment Leader; President of Communications & Energy Company
Kentaro Hyakuno

Kentaro Hyakuno

Executive Vice President, COO & Senior Director of Group Company Division
Makoto Arima

Makoto Arima

Executive Vice President, CRO, President of Media & Sports Company, Senior Director of Marketing Division, Senior Director of Technology Division
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Rakuten Office Locations

Rakuten has offices in Tōkyō-to, Chiba, Fukuoka, Hiroshima and in 30 other locations
Tōkyō-to, JP (HQ)
1-14-1 Tamagawa
Chiba, JP
10F, 1-4-3 Shinchiba
Fukuoka, JP
12F, 2-2-1 Hakataekimae
Hiroshima, JP
17F, 1-3-53 Danbara-Minami
Kagoshima, JP
3F, 3-31 Yamanokuchimachi
Kanazawa, JP
17F, 16-1 Showa-Machi
Show all (36)

Rakuten Financials and Metrics

Rakuten Revenue

Rakuten's revenue was reported to be ¥944.47 b in FY, 2017 which is a 20.8% increase from the previous period.

Revenue (FY, 2017)


Revenue growth (FY, 2016 - FY, 2017), %


Net income (FY, 2017)


EBIT (FY, 2017)


Market capitalization (7-May-2021)


Closing stock price (7-May-2021)


Cash (31-Dec-2017)



Rakuten's current market capitalization is ¥2 t.
JPYFY, 2016FY, 2017



Revenue growth, %


Operating expense total



JPYFY, 2016FY, 2017



Accounts Receivable




Total Assets

JPYFY, 2016FY, 2017

Depreciation and Amortization


Accounts Payable


Cash From Operating Activities


Purchases of PP&E

JPYFY, 2016




1 x


0.2 x

Financial Leverage

6.7 x
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Rakuten Operating Metrics

Rakuten's Transaction Volume was reported to be ¥10.7t in FY, 2016.
FY, 2015FY, 2016Mar, 2019



Countries (Rakuten TV)



900 m1.1 b

Transaction Volume

¥10.7 t
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Rakuten Acquisitions / Subsidiaries

Company NameDateDeal Size
InnoEyeMay 13, 2020
Rakuten ReadyJune 07, 2018

Rakuten Revenue Breakdown

Embed Graph

Rakuten revenue breakdown by business segment: 7.4% from Soukai Drug and Kenko.com, 13.4% from Rakuten Card, 6.6% from Rakuten Bank, 7.6% from Ebates, 5.2% from Rakuten Securities , 22.4% from Rakuten Ichiba and Rakuten Travel and 37.4% from Other

Rakuten Cybersecurity Score

Cybersecurity ratingPremium dataset



SecurityScorecard logo

Rakuten Environment, Social & Governance (ESG) Ratings

CSRHub ESG ratingPremium dataset


out of 100

CSRHub logo

Rakuten Online and Social Media Presence

Embed Graph

Rakuten News and Updates

Rakuten Super Logistics Partners With Florida State Hispanic Chamber Of Commerce By Joining As New Board Trustee

WELLINGTON, Fla., May 4, 2021 /PRNewswire/ -- Today the Florida State Hispanic Chamber of Commerce (FSHCC) announced the recent appointment of Rakuten Super Logistics (RSL) to the chamber's esteemed board of trustees. Chamber members can immediately begin leveling up their eCommerce order...

Rakuten Europe partners blockchain firm Chiliz on Fan Tokens

Fintech blockchain company Chiliz, creators of Fan Tokens and the Socios.com fan engagement platform today announced a partnership with Rakuten Europe.

Tokyo 2020 Olympics 'too risky' says Rakuten chief

One of Japan’s most prominent businessmen, Rakuten chief executive Hiroshi Mikitani, has urged the country to reconsider staging the Tokyo The post Rakuten chief revives calls to cancel Tokyo 2020 Olympics amid rising Covid-19 cases appeared first on CityAM.

Shares of Japanese tech giant Rakuten jump 20% after stake sale to Walmart, Tencent

Rakuten said it will raise $2.2 billion in capital by issuing new shares to Japan Post, Tencent and Walmart.

Rakuten Surges Most in 18 Years After Tencent, Japan Post Invest

Rakuten Jumps 22% After Tencent, Walmart Investment

Rakuten Soars on Report of a Capital Tie-Up With Japan Post

Rakuten, Japan Post Agree on a Capital Tie-Up, NHK Says
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Rakuten Frequently Asked Questions

  • When was Rakuten founded?

    Rakuten was founded in 1997.

  • Who are Rakuten key executives?

    Rakuten's key executives are Charles B. Baxter, Hiroshi Mikitani and Masayuki Hosaka.

  • How many employees does Rakuten have?

    Rakuten has 17,214 employees.

  • What is Rakuten revenue?

    Latest Rakuten annual revenue is ¥944.5 b.

  • What is Rakuten revenue per employee?

    Latest Rakuten revenue per employee is ¥54.9 m.

  • Who are Rakuten competitors?

    Competitors of Rakuten include Alibaba, Amazon and Walmart.

  • Where is Rakuten headquarters?

    Rakuten headquarters is located at 1-14-1 Tamagawa, Tōkyō-to.

  • Where are Rakuten offices?

    Rakuten has offices in Tōkyō-to, Chiba, Fukuoka, Hiroshima and in 30 other locations.

  • How many offices does Rakuten have?

    Rakuten has 36 offices.