Plated Competitors and Similar CompaniesClear all
Blue Apron's competitors and similar companies include HelloFresh and efood.
 Blue Apron Blue Apron is a grocery delivery company focused on providing customers with pre-measured ingredients and recipes to prepare meals at home. | |||
Founding Date | Founding Date 2012 | Founding Date 2011 | Founding Date 2011 |
Type | Type Public | Type Public | Type Subsidiary |
Tags | |||
Locations | Locations New York, US HQ Linden, US New York, US Richmond, US | Locations Berlin, DE HQ Melbourne, AU Perth, AU Antwerp, BE Abbotsford, CA Brampton, CA Edmonton, CA see more | Locations Iraklio, GR HQ |
Employees | Employees 1,61231% decrease | Employees 21,783 | Employees 1,3331% increase |
Valuation ($) | Valuation ($) 100 m | Valuation ($) 1.9 b | Valuation ($) N/A |
Financial | |||
Revenue (est.) | Revenue (est.) $458.5m (FY, 2022) | Revenue (est.) €6.8b (FY, 2025) | Revenue (est.) N/A |
Net income | Net income ($109.7m) (FY, 2022) | Net income (€92.9m) (FY, 2025) | Net income N/A |
Operating ⚠ | |||
Average Order Value | Average Order Value $56.6 (Q1, 2018) | Average Order Value €64.2m (Q3, 2023) | Average Order Value N/A |
Orders | Orders 3.5 m (Q1, 2018) | Orders 28 m (Q3, 2023) | Orders N/A |
Orders per Customer | Orders per Customer 4.4 (Q1, 2018) | Orders per Customer 4 m (Q3, 2023) | Orders per Customer N/A |
Funding | |||
Total funding raised | Total funding raised $ 199.4m | Total funding raised $ 275.3m | Total funding raised N/A |
For sources of this data, please see the company profile
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HelloFresh
HQ
Berlin, DE
Employees
21,783
HelloFresh is a meal kit company that delivers pre-portioned ingredients.
View company
efood
HQ
Iraklio, GR
efood is a website that enables its users to order food online from restaurants in Greece.
View company