Plated Competitors and Similar CompaniesClear all

Blue Apron's competitors and similar companies include HelloFresh.
Blue Apron
Blue Apron
Blue Apron is a grocery delivery company focused on providing customers with pre-measured ingredients and recipes to prepare meals at home.
HelloFresh
HelloFresh
HelloFresh is a meal kit company that delivers pre-portioned ingredients.
Founding Date
Founding Date
2012
Founding Date
2011
Type
Type
Public
Type
Public
Tags
Locations
Locations
New York, US HQ
Linden, US
New York, US
Richmond, US
Locations
Berlin, DE HQ
Melbourne, AU
Perth, AU
Antwerp, BE
Abbotsford, CA
Brampton, CA
Edmonton, CA
see more
Employees
Employees
1,61231% decrease
Employees
21,783
Valuation ($)
Valuation ($)
100 m
Valuation ($)
1.9 b

Financial

Revenue (est.)
Revenue (est.)
$458.5m (FY, 2022)
Revenue (est.)
€6.8b (FY, 2025)
Net income
Net income
($109.7m) (FY, 2022)
Net income
(€92.9m) (FY, 2025)

Operating

Average Order Value
Average Order Value
$56.6 (Q1, 2018)
Average Order Value
€64.2m (Q3, 2023)
Orders
Orders
3.5 m (Q1, 2018)
Orders
28 m (Q3, 2023)
Orders per Customer
Orders per Customer
4.4 (Q1, 2018)
Orders per Customer
4 m (Q3, 2023)

Funding

Total funding raised
Total funding raised
$ 199.4m
Total funding raised
$ 275.3m
For sources of this data, please see the company profile

View Company Profiles

HelloFresh
HQ
Berlin, DE
Employees
21,783

HelloFresh is a meal kit company that delivers pre-portioned ingredients.

View company