In 2015, Pernod Ricard celebrates its 40th anniversary. Since it was created, the Group has experienced ongoing growth and has significantly accelerated its development in the last ten years through major acquisitions. Today, Pernod Ricard is the world’s co-leader in the Wines and Spirits industry. Our ambition is clear – we want to become number 1 in the industry.
In order to conquer leadership, we have opted for a sustainable growth model based on decentralized organization, which is unique in our industry, a portfolio premium brands, the most comprehensive in our sector, and a three-lever strategy:
And last, as part of our upgrade strategy in our portfolio of international brands, called “Premiumization”, the upscale sector remains to be conquered, namely the luxury segment.
Finally, our model is based on a very strong corporate culture. Our employees are the first brand ambassadors of Pernod Ricard and embody the company’s motto “créateurs de convivialité”. Our values, entrepreneurship, mutual confidence, and sense of ethics keep driving our activity every day.